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CeeDee Lamb came into the NFL as one of the more highly-scouted receivers in recent seasons and while he was fine over his first two seasons, the truth is that he had been a bit of a disappointment from a production standpoint. That changed in 2022, however, when the Cowboys moved on from Amari Cooper, allowing Lamb to finally secure his role as the unquestioned top target in the Dallas offense. Lamb saw 156 targets, catching 107 of them for 1,359 yards and nine touchdowns - all far exceeding his previous career highs. Lamb did this despite the other wide receivers on the Dallas roster being embarrassingly bad across the board, which led to defenses being able to really focus on him much more than they had in previous seasons.
Dallas addressed this issue at least a bit this offseason by signing veteran free agent Brandin Cooks, an outside pass catcher who should allow Lamb to continue to play primarily out of the slot where he has become one of the league's most productive pass catchers. The Cowboys did also lose Dalton Schultz, who often operated in around the same area of the field as Lamb, which might actually end up benefitting the wide receiver from a fantasy standpoint.
The only real concern for Lamb is that the Cowboys will almost certainly end up running the ball more often than they did in recent seasons. With Kellen Moore gone, Dallas' coaching staff has made it known that they want to run the ball and that will almost certainly lead to fewer total pass attempts for the offense. However, with Schultz gone, there's little reason to think that Lamb won't again see an elite-level target share, which combined with his elite-level talent makes him a strong candidate to finish as a solid fantasy WR1 again this season.
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