Howard was the top high school recruit in the country in the class
of 2013 and, as an Alabama native, there was little chance coach
Nick Saban was going to let him get out of the state. Howard showed
considerable big-play ability a number of times during his freshman
and sophomore season but totaled only 31 catches for 529 yards and
two touchdowns in those years as the Crimson Tide focused their
offense on the likes of T.J. Yeldon, Amari Cooper and Derrick Henry.
The former five-star prospect exceeded his to-date career marks
in a semi-breakout campaign in 2015, although he remained fairly
anonymous to most observers until exploding for five receptions,
208 yards and two scores (his only two TDs of the season) in Alabama's
national championship victory over Clemson. The performance put
him on the map as a senior and, while Howard made the second-team
All-SEC squad and was named a third-team All-American by the Associated
Press, his 2016 season followed much the same script as 2015 - underutilized
until the national title rematch against Clemson. In one of the
more bizarre footnotes for any highly touted draft prospect, Howard
averaged 157 receiving yards and 1.5 TDs in two games against the
Tigers versus 29.4 yards and 0.08 scores in his other 48 outings.
Best Scheme Fit: Universal.
Howard's development into a solid blocker should allow him to
become a Day 1 three-down starter in any offensive system. He
possesses the speed and size to force defenses to respect him
down the seam as well as the intelligence and spatial awareness
to uncover against zone coverages on shorter throws. Note: All times listed in parentheses
in strengths/weaknesses section reflect the start time on video
- via Draft Breakdown - that displays that skill/trait.
Strengths
Nearly ideal dimensions for a tight end; size, speed, arm
length and hand size are all exceptional for his position.
Creates impressive separation from linebackers/safeties with
a sharp break at the end of his stem (7:25,
7:25);
receiver-like speed (0:30,
2:01,
4:03)
enables him to threaten the seam (1:03,
1:07)
and turn a big play into a touchdown. (7:25)
Plucks the ball easily with his hands (1:57,
3:38,
4:25)
with a large catch radius (0:51,
1:04);
finds the soft spot in zone coverage. (1:19,
2:35).
Returned for 2016 season in order to improve as a capable
blocker and showed noticeable improvement in that area. (0:34,
0:40,
0:50,
0:55,
2:40,
5:51)
Flashes occasional power after the catch. (0:55,
2:07,
2:43)
Capable of lining up in-line (6:31)
at H-back (4:26),
in the slot (1:47)
or out wide (5:16).
Weaknesses
Needs to add more muscle throughout body (especially lower
half); despite noticeable improvement in that regard from 2015
to 2016, he still appears to be a "rocked-up" receiver.
Despite making noticeable strides as a blocker, he could use
some polish in technique (inconsistent hand placement, for example)
(0:25,
5:05,
5:40,
7:10);
ideally, he would stay with his blocks a little longer and be
more physical with them. (0:33,
8:32)
Inconsistencies in firing off the line of scrimmage and selling
his route. (2:32,
3:54,
4:56)
Needs to lower his shoulder and make himself smaller after
the catch; runs too straight up, giving potential tackler too
big of a strike zone to hit. (1:35,
2:07,
2:43,
2:59)
Bottom Line
While novice fans may be turned off by his measly seven touchdown
grabs on 114 career receptions, his non-national title game numbers
hardly do him justice. His box-score "shortcomings"
fall much more on the shoulders of Saban and former OC Lane Kiffin
than they do Howard, who rarely ever appeared to be the featured
receiver despite routinely getting open. Howard is just the most
recent of many examples throughout the years of a coach and/or
play-caller who isn't always able to mold his scheme around the
skills of his most talented playmaker(s). To Kiffin's credit,
Howard moved all over the formation on a regular basis, suggesting
Howard is a smart player who understands route concepts and why
each player does what he is supposed to do. Howard's sizable improvement
as a blocker from 2015 to 2016 underscores he has a passion for
the game (which has been questioned) and is interested in becoming
a complete tight end as opposed to just a one-trick pony.
We won't know for sure until 2-3 years down the road whether
or not Howard's huge national championship games were a product
of Alabama realizing it needed him in those spots, Howard being
a "gamer" or Kiffin making him more of a priority to
take advantage of a weakness in Clemson's defense. (For what it
is worth, we should be happy Howard actually showed up his upside
when he did. Olsen scored only six times on 87 career catches
in three years at Miami (Fla.), while Cook totaled 73 receptions
and seven scores in three seasons at South Carolina. In short,
college football teams have a long history, especially recently,
of not taking advantage of potential stud tight ends.) Tight ends
rarely ever thrive in the NFL in their rookie year, and I suspect
defenders will try to be as physical as possible with Howard for
as long as they can considering his relatively thin frame. The
step up in physicality is an adjustment every young tight end
has to make and I doubt it will be any different for Howard. The
main difference between Howard and 99 percent of the other players
at his position is that he has receiver-like speed at 6-6 and
251 pounds with good hands. Assuming he wants to be among the
best in the game enough (the strides he made in his game over
the last two years alone tells me he does), he's got all the physical
tools to get there. It says here his career will mirror Olsen's
much more than Cook's when all is said and done.
Doug Orth has written for FF
Today since 2006 and been featured in USA Today’s Fantasy
Football Preview magazine since 2010. He hosted USA Today’s
hour-long, pre-kickoff fantasy football internet chat every Sunday
in 2012-13 and appears as a guest analyst on a number of national
sports radio shows, including Sirius XM’s “Fantasy Drive”.
Doug is also a member of the Fantasy Sports Writers Association.