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The 2024 rookie class saw seven receivers selected in the first round. The eighth receiver taken, as the first pick of the second round, was Florida State's Keon Coleman, who immediately steps into a situation where he might actually end up leading all rookies in pass-catching opportunities this season. The Coleman selection was significant for fantasy purposes because he becomes perhaps the top target in one of the league's most pass-heavy offenses, led by a quarterback who's averaged nearly 4,400 passing yards and over 34 passing touchdowns per season over his past four years.
What's interesting about Coleman is that he lacks the speed that most teams have typically been looking for in early-round draft picks, but he makes up for it with prototypical "X" receiver size at 6'3" and 213 lbs. He enters a team that lost 241 targets with the departures of Stefon Diggs and Gabe Davis, and a roster that really does not have any other consistent, proven producers on it. He was also, reportedly, a favorite prospect of Josh Allen's, who was part of the draft process according to GM Brandon Beane.
Coleman wasn't a big-time producer in college, but he seems to have the physical talent, and more importantly, the opportunity, to be a fantasy factor as early as Week 1 in 2024. It's not often that we have the chance to draft the projected WR1 in a Josh Allen offense with a pick outside the top 100, but that's looking like the trend as of now. He's practically free at that price and it's hard to argue that many of the other receivers going in that range possess anywhere near the upside that Coleman presents.
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