A Second Look at Rookie WRs 7/6/09   
              Last off-season we examined the 
              conventional wisdom in the fantasy football community that advised 
              owners to stay away from rookie wide receivers in redraft leagues. 
              While it can be shown that generally that is sound advice, the data 
              also showed that in more recent seasons, at least one rookie wide 
              receiver was worthy of a starting spot on your fantasy squad. It 
              seems that rookie wide receivers are now more equipped to transition 
              from the college ranks to the NFL without the extended learning 
              curve that was the norm in the past. They're more accustomed to 
              learning complex playbooks and developing precise route running 
              skills as more and more passing based offenses develop in the college 
              ranks. 
              Of course one still needs to be cautious when drafting a rookie 
                wide receiver for your fantasy team in seasonal leagues. Drafting 
                four rookie wideouts is an easy way to finish last in your league. 
                However taking a chance on a rookie WR in later rounds instead 
                of grabbing a veteran on the downside of his career can pay big 
                dividends. In each of the last 11 seasons at least one wide receiver 
                has emerged that was capable of starting for your fantasy team 
                and in most of those seasons more than one has emerged. Below 
                is a chart showing all rookie wide receivers from the past 11 
                years that amassed at least 700 receiving yards ranked by fantasy 
                productivity (Chris Henry and Braylon Edwards are included on 
                the list as the biggest impact rookies in 2005 but finished below 
                700 yards). While 700 yards could be considered an arbitrary total, 
                it should fairly accurately reflect the minimum yardage one would 
                expect from a fantasy football starter at the wide receiver position. 
                The fantasy point totals below are based on six point touchdowns, 
                one point per ten yards, and one point per reception. 
               
              
                 
                   
                       
                        |  Rookie WRs: 700 Yds 
                          +  | 
                       
                       
                        | Player | 
                        Year | 
                        Rec | 
                        Rec Yds | 
                        Rec TDs | 
                        FPts | 
                       
                       
                        | Randy Moss | 
                        1998 | 
                        69 | 
                        1313 | 
                        17 | 
                        302.3 | 
                       
                       
                        | Anquan Boldin | 
                        2003 | 
                        101 | 
                        1377 | 
                        8 | 
                        286.7 | 
                       
                       
                        | Michael Clayton | 
                        2004 | 
                        80 | 
                        1193 | 
                        7 | 
                        241.3 | 
                       
                       
                        | Marques Colston | 
                        2006 | 
                        70 | 
                        1038 | 
                        8 | 
                        221.8 | 
                       
                       
                        | Eddie Royal | 
                        2008 | 
                        91 | 
                        980 | 
                        5 | 
                        219.0 | 
                       
                       
                        | Kevin Johnson | 
                        1999 | 
                        66 | 
                        986 | 
                        8 | 
                        212.6 | 
                       
                       
                        | Dwayne Bowe | 
                        2007 | 
                        70 | 
                        995 | 
                        5 | 
                        199.5 | 
                       
                       
                        | Lee Evans | 
                        2004 | 
                        48 | 
                        843 | 
                        9 | 
                        186.3 | 
                       
                       
                        | Larry Fitzgerald | 
                        2004 | 
                        58 | 
                        780 | 
                        8 | 
                        184.0 | 
                       
                       
                        | Roy Williams | 
                        2004 | 
                        54 | 
                        817 | 
                        8 | 
                        183.7 | 
                       
                       
                        | Chris Chambers | 
                        2001 | 
                        48 | 
                        883 | 
                        7 | 
                        178.3 | 
                       
                       
                        | Antonio Bryant | 
                        2002 | 
                        48 | 
                        883 | 
                        7 | 
                        178.3 | 
                       
                       
                        | Torry Holt | 
                        1999 | 
                        52 | 
                        788 | 
                        6 | 
                        166.8 | 
                       
                       
                        | DeSean Jackson | 
                        2008 | 
                        62 | 
                        912 | 
                        2 | 
                        165.2 | 
                       
					  
                       
                        | Troy Edwards | 
                        1999 | 
                        61 | 
                        714 | 
                        5 | 
                        162.4 | 
                       
					  
                       
                        | Darrell Jackson | 
                        2000 | 
                        53 | 
                        713 | 
                        6 | 
                        160.3 | 
                       
					  
                       
                        | Andre Johnson | 
                        2003 | 
                        44 | 
                        733 | 
                        6 | 
                        153.3 | 
                       
					  
                       
                        | Keary Colbert | 
                        2004 | 
                        47 | 
                        754 | 
                        5 | 
                        152.4 | 
                       
					  
                       
                        | Calvin Johnson | 
                        2007 | 
                        48 | 
                        756 | 
                        4 | 
                        147.6 | 
                       
					  
                       
                        | Rod Gardner | 
                        2001 | 
                        46 | 
                        741 | 
                        4 | 
                        144.1 | 
                       
					  
                       
                        | Chris Henry | 
                        2005 | 
                        31 | 
                        422 | 
                        6 | 
                        109.2 | 
                       
					   
                        | Braylon Edwards | 
                        2005 | 
                        32 | 
                        512 | 
                        3 | 
                        101.2 | 
                       
                      | 
                 
               
               
               
                ¹2005 was an exception where Chris 
              Henry and Braylon Edwards were the two highest performing rookie 
              WRs and were spot starters at best, although Henry did manage 6 
              trips to the end zone.   
              As you can see, some of these rookies produced elite level fantasy 
              seasons and owners who drafted them in later rounds received better 
              production than most of the other WRs taken at the same point in 
              their fantasy drafts. They gained a real advantage by not shying 
              away from the youngster in order to grab the more “established” 
              player. 
              In order for this list to mean something – and for your 
                draft choice to not just be a stab in the dark – we must 
                try and determine if there is any common factors that can help 
                you grab the right rookie on draft day. After all, for every Dwayne 
                Bowe or Calvin Johnson there’s a Dwayne Jarrett or Robert 
                Meachem. Unfortunately it is not an exact science, but the common 
                factors found when looking at this data showed the following factors 
                were common among the top rookie performers: 
               
              
                -  Opportunity: Obviously a young 
                  wide receiver that is going to sit behind a veteran will not 
                  help your squad. There’s no need to really explore this 
                  factor much further, as it’s quite apparent that everyone 
                  on the list above received the opportunity to see playing time 
                  due to either their superior talent or an injury to a teammate. 
                  When looking at this year’s rookie class one must consider 
                  if “opportunity” will arise based on the depth chart 
                  of your target’s new team and if your target can crack 
                  the top of said depth chart on his own merits – since 
                  it would be a foolish exercise to try and predict injuries.  
                  
 
                  -  Size: Prior to last season 
                  all but four of the rookie WRs on the list were at least six 
                  feet tall (and most were 6’2” or taller) and all 
                  but five were at least 200 pounds. In fact all of those who 
                  had achieved “stud” fantasy seasons were 6’4” 
                  tall (Randy Moss, Marques Colston and Michael Clayton) – 
                  with the exception of Anquan Boldin who was only 6’1” 
                  but weighed in at a sturdy 217 pounds. As implied, 2008 saw 
                  two rookie WRs emerge that did not have the ideal size that 
                  most of the other rookie WRs on the list possessed. They will 
                  be discussed further below. 
                  
 
                  -  Draft Position: All but three 
                  wide receivers on the above list were drafted in the first two 
                  rounds with two of those remaining three, Darrell Jackson and 
                  Chris Henry, only falling to round three. Only Marques Colston 
                  was a second day pick (amazingly he lasted until round seven). 
                  Looking further, twelve of the twenty-two successful rookie 
                  wide receivers listed above were first round picks. One can 
                  assume draft position is an important determining factor for 
                  two reasons – really the two reasons that any player is 
                  a success – a combination of talent and opportunity. A 
                  player picked in the first or second round of the draft should 
                  (theoretically at least) be more talented than a later round 
                  pick. It logically follows that a player chosen with a premium 
                  draft pick will more likely be given an opportunity to play 
                  early since that player is talented, being paid relatively well 
                  and in most cases was chosen with such a high pick because they 
                  played a “need position” for the team that drafted 
                  them. So when preparing for a re-draft league, you may as well 
                  cross off any rookie taken after round 2 of the NFL draft, as 
                  its highly unlikely that they will help your fantasy team. 
                  
 
                  -  QB: One should also realize 
                  that a Hall of Fame quarterback is not a prerequisite in order 
                  for a rookie WR to break out, as the following uninspiring QBs 
                  were behind some of the best rookie campaigns: Jeff Blake, Josh 
                  McCown, Brian Griese, Tim Couch, Damon Huard/Brodie Croyle, 
                  Joey Harrington, Jay Fiedler, Kordell Stewart/Mike Tomczak, 
                  David Carr, Tony Banks, Trent Dilfer/Charlie Frye and Jon Kitna. 
                  This doesn’t mean your targeted rookie needs to play with 
                  an inferior QB in order to be worth a roster spot, just that 
                  it doesn’t necessarily hurt him if he does. 
              
  
              As noted above, the two rookie WRs that made this list based 
                on the 2008 season turned the “size” criteria of the 
                theory on its head. Both WRs were only 5’10” with 
                Eddie Royal weighing 182 pounds and DeSean Jackson a mere 175 
                pounds. Either 2008 signals a shift in offensive philosophy (teams 
                are more dependant on smaller quicker WRs) or it’s an anomaly 
                year as far as predicting rookie breakout seasons. Time will tell. 
                Of course it now becomes harder to pick the right breakout candidate, 
                as who is going to dismiss a “small” WR after Royal 
                joined the list of “stud” rookie WRs? It should be 
                pointed out that both Royal and Jackson were second round picks 
                so at least some of the data gathered last off-season should still 
                be useful going forward. 
              Below are the top five rookie wide receivers that are most likely 
                to breakout in my opinion during the 2009 season. If you want 
                to take on a little risk for a potentially high reward, grab one 
                of these guys as your WR4 instead of Mushin Muhammad, Joey Galloway 
                or Isaac Bruce in later rounds of your draft. 
              
              Michael 
                Crabtree (6’3”, 214): Crabtree was the 10th overall player 
                drafted in 2009, having been selected by the San Francisco 49ers. 
                While on the surface the QB situation may seem uninspiring and 
                the WR corps may look a little crowded, a closer look reveals 
                a pretty decent situation for early success. Shaun Hill played 
                remarkably well in the last 8 games of the 2008 season and with 
                some experience under his belt and Frank Gore still being the 
                focus of opposing defenses’, Hill could be in for a fine season. 
                None of the “talented” San Francisco wide receivers have ever 
                played up to their potential with the exception of Isaac 
                Bruce who has to be expected to slow down at his advanced 
                age. Crabtree is an amazing athlete who exhibits elite body control 
                and the ability to make tough catches look easy. The Fitzgerald 
                comparisons may be premature but the future does look bright. 
                That future starts now as Crabtree should end up being the top 
                WR in the bay area in 2009 when all is said and done.   
                  
                  Nicks: Opportunity knocks. 
                 
               
              Hakeem 
                Nicks (6’1”, 212): Another first round pick, Nicks may be 
                the only WR on the Giants roster capable of replacing the gaping 
                hole left after the Plaxico 
                Burress fiasco. Steve 
                Smith is a solid possession guy who can draw some coverage 
                away from Nicks, but cannot be relied upon for many big plays. 
                Nicks has tremendous athletic ability and top-notch hands. His 
                run-after-the-catch ability is reminiscent of players such as 
                Anquan Boldin and Dwayne Bowe. With only solid but unspectacular 
                players in line ahead of him, Nicks should emerge by mid-season 
                as Manning’s go to guy when the Giants need production through 
                the air. 
              Percy 
                Harvin (5’11”, 195) Harvin lacks height but his chiseled body 
                and running back toughness makes him capable of stepping right 
                in and contributing at the NFL level. He is probably the best 
                pure athlete in this receiving class and is very dangerous in 
                the open field, as he has the moves to get by most defenders. 
                With Adrian Peterson tiring out defenses with speed and power, 
                expect many big plays by Harvin either in the passing game, as 
                a runner out of the backfield or even as a wildcat QB.  
              Mike Thomas 
                (5’8”, 187) Another “small” WR who should not be discounted due 
                to his size – especially in light of the 2008 breakout rookies. 
                Afterall, his toughness and run-after-the-catch ability reminds 
                some of another “small” wide receiver... Carolina’s Steve Smith. 
                Thomas has tremendous long speed and short area quickness, making 
                him a great slot receiver candidate for Jax, but he is capable 
                of contributing even more since Torry 
                Holt and Mike 
                Walker have some recent injury history. If one of the current 
                starters go down, it could open the door for Thomas to have an 
                Eddie Royal type rookie campaign. One caveat is necessary, Thomas 
                was not drafted until round four of the NFL draft so he has two 
                strikes against him based on the above criteria. Call this one 
                a gut feeling.  
                 
                Brian Robiskie 
                (6’3”, 207) Robiskie is already considered the front-runner to 
                line up opposite Braylon 
                Edwards for Cleveland on opening day. His sure hands and precise 
                route running compliments Edward’s downfield game really well. 
                While his upside may be limited, in a Mangini offense Robiskie 
                is capable of catching 70-80 balls making him a solid WR3 in point 
                per reception leagues. His size and long arms will allow him to 
                beat press coverage off the line and he does a good job of positioning 
                his body to make himself a “big” target. Brady Quinn may just 
                get tired of Edwards dropping passes and look to Robiskie early 
                and often.  
               
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