Top 20 Offensive Rookies To Consider (1-10)
6/23/09
Part 1: 11-20
The cave you fear to enter holds the treasure you seek.
- Joseph Campbell
While Mr. Campbell was busy being an American scholar during
the 20th century, he could have very easily been referring to
most of the owners in the room on fantasy draft day regarding
their stance on rookie running backs. Incoming college players
have pedigree and potential, but no pro track record. Is it the
absence of NFL stats, the fear of the unknown or a lack of information
that leads fantasy owners to pass on most rookie rushers until
the middle rounds so we can draft them as a RB3 and not risk too
much? Is it really worth it to take a veteran rusher with a track
record over a young buck who could take the league by storm?
Without a doubt, I don't have enough time or space to answer
these questions because, most often, they can only be answered
on a case-by-case basis. For example, in 2007, I had the good
fortune of landing Adrian
Peterson in the fifth round in one of my money leagues. However,
in another re-draft league, one owner had the guts to roll the
dice on him at the end of the second round after selecting LaDainian
Tomlinson in the first. Believe it or not, that owner did
not win the league, but his strategy caused me to re-consider
my stance on how I evaluated "fantasy talent" and my stance on
rookie rushers. Like many others, I didn't need much convincing
to draft Peterson after about one quarter of his first preseason
game, but rather than using a higher draft choice to get him on
the majority of my teams, I essentially played not to lose rather
than play to win.
I’m not going to tell you it is always advantageous to be a risk-taker
as a fantasy owner – one of the great thrills of fantasy drafting
is being in the position to select a player who is falling in
your draft for one reason or another (some of last year’s best
examples were the suspensions that helped Brandon
Marshall and Steve
Smith come a bit cheaper) and nabbing him a full round or
more after when they really should be off the board. But in the
absence of that “obvious” pick, if you feel really good about
Matt Forte
(like I did last year), I have learned that it doesn’t matter
if I draft Forte in round four or round five, so long as I end
up with him. And that is really what fantasy football is all about;
taking what you see with your own eyes and applying it to your
fantasy draft. Whatever you do, don’t begin and end your fantasy
draft preparation with a magazine!
After supplying a couple handfuls of fringe fantasy players for
the upcoming season last week,
I will be providing some players this week who figure to play
a prominent role in deciding which fantasy teams take home the
championship in 2009. It should come as little surprise that six
of the 10 players are - you guessed it - running backs. For as
much as the draft analysts whined about the overall talent in
April's draft, this year's class could easily match last year's
class in sporting three 1,000-yard rushers (Steve Slaton, Matt
Forte, Chris Johnson).
For as bad of a rap as they get sometimes, rookie RBs have put
together a rather impressive streak over the years - at
least one rookie rusher since 1993 has rushed for over 1,000 yards
each season. (You can blame "Touchdown" Tommy
Vardell, Vaughn Dunbar and Amp Lee among others for the streak
not being a few years longer...) Certainly, when 15-20 rushers
are being chosen each April, it is not the easiest thing to discern
which one will be the player to extend the streak, however, there
are only about 4-5 likely candidates in a given class, so sometimes
it is all about identifying which player walked into the best
situation and taking an educated leap of faith. Although last
year was something of an exception with Slaton, Forte and Johnson
all excelling, this draft figures to boast at least one thousand-yard
rusher and add another year onto the streak.
Note: The rankings below are for the 2009 season only and
are ranked in order of likelihood of fantasy impact. (For example,
QBs like Matthew Stafford and Mark Sanchez may accrue more fantasy
points given their position, but the chances of them impacting
a fantasy team are slimmer than say, a potential fantasy WR3 in
a three-WR league, because the WR could be an every-week starter.)
10. Bernard Scott, RB Bengals
Since getting bashed by many media outlets for being just another
"crook" that the Bengals decided to bring aboard, Scott has done
nothing but impress Cincinnati's players and coaches. Last year's
first-round draft pick, WLB Keith Rivers, even went so far to
compare him favorably to 2008 rookie sensation Chris Johnson of
the Titans. Before I get that giddy about his prospects, however,
I will be taking a long look at him during the preseason and on
HBO (hey, the Bengals are on Hard Knocks). But I think at the
very least, he should serve as an excellent complement to Cedric
Benson's more physical style, much as Cincinnati hoped Chris
Perry would on a more regular basis. All things being equal,
I am generally the first to shoot down college numbers, especially
those posted at Abilene Christian. But Scott's were otherworldly
- 2,165 yards and 39 touchdowns in 2008, including 292 yards rushing
(353 total yards) and seven touchdowns in his team's Division
II playoff win over West Texas A&M. And while he isn't in the
class of a Knowshon Moreno, Scott was a second-or-third-round
talent who fell in the sixth round of the draft based on five
arrests, all of which have been dismissed or are about to be expunged.
Of the 2009 draft's post-first-round RBs - and this is key
when considering his spot on this list - Scott probably faces
the least amount of competition for a starting job. Benson, who
signed a two-year deal in March, finished last season out strong
and will enter the season as the starter. Reports out of Bengals’
camp have Benson showing a level of determination and maturity
he never displayed with the Bears while Kenny
Watson and Brian Leonard should provide quality depth. But
even the Bengals can’t believe the group of Benson, Watson or
Leonard are long-term options and the contract that Benson agreed
to hardly locks him into the lead back role should a better option
emerge. Cincinnati boasts one of the league's most accomplished
RB coaches in Jim Anderson, who did as much research on Scott
as any player the Bengals considered in the draft. For those that
believe in karma, Anderson also put himself on the line about
12 years ago for an even more troubled RB named Corey Dillon,
the man whose uniform No. 28 Scott will be wearing. I want to
see how this talent handles a few preseason assignments before
I give him too high of a grade but I will suggest that Scott should
assume Perry’s role in this offense. He should also be the back
to own if Benson were to go down for any length of time.
Fearless Mid-June Prediction: 95 carries, 410 yards, 2 TDs; 25
catches, 175 yards, 1 TD
9. Matthew Stafford, QB Lions
Just like his draft buddy, Mark Sanchez, the odds are fairly
high that Stafford will be running the offense in Week 1. But
if the Lions truly want to do what is best for their young QB's
future, they will sit him in favor of Daunte
Culpepper at least through the bye week - allowing him to
avoid Detroit's tough early schedule - and let him start after
giving him two full weeks to prepare for a home game against the
Rams on November 1. Unlike Sanchez, Stafford will not have the
support of a top-notch defense and a proven running game, but
his options in the passing game figure to be better at this point
than his classmate's. The good news for Stafford and Lions fans
is that the building blocks for a good, complete offense are starting
to come together in the Motor City. Calvin
Johnson is already a top-five WR in the league, a notion that
can only speed up Stafford's development while giving him the
surefire playmaker he can count on when things are breaking down
around him. While rookie TE Brandon
Pettigrew doesn't project as a gamebreaker, he will be another
solid pair of hands in the short-to-intermediate passing game,
something of a luxury in today's game. Bryant
Johnson was miscast as a WR1 in San Francisco last season,
but should benefit from playing over half of his games on turf
as well as all the attention Johnson figures to draw from the
secondary on a weekly basis. Finally, with the Lions' hiring of
OC Scott Linehan, Detroit will make opponents account for the
running game, so Stafford is set up for future success as long
as the line play improves.
Fearless Mid-June Prediction: 175-300, 2125 yards, 10 TDs, 8
INTs (10 games)
8. Mark
Sanchez, QB Jets
Shortly after Sanchez announced his intentions to declare for
the draft, a few draft "experts" had the USC quarterback
going in the late first round or even early-to-mid second with
many - including NFL personnel people - citing his lack of starting
experience and a college coach who didn't believe his QB was ready
for the next level quite yet. Just over two months later, Sanchez
was the must-have prospect, with many of those same people citing
his leadership ability and intangibles. (Once, just once, I would
like to go into the interview for my dream job being considered
a product of the system with a perceived lack of experience and
come out of said interview with each interviewer raving about
my knowledge of the industry, the idea that I was a building block
of the company for the next 10-15 years and an eight-digit signing
bonus.) And the Pete Carroll incident at Sanchez's presser? Apparently,
the coach was just showing his competitive side...as if he didn't
have a few days to prepare his response??
Be that as it may, Sanchez enters the lion's den that is New
York and, thankfully, he actually appears to have the mental makeup
to be up to the challenge. It will help his cause that he will
have two solid pass catchers in Jerricho
Cotchery and Dustin
Keller to throw to, just as long as he beats out Kellen
Clemens for the right to start the season. Considering that
HC Rex Ryan made his "I think I know how this (the QB competition)
will play out..." comment right after the draft, it makes me think
he probably will. Along with his poise, Sanchez has enough arm
and accuracy to succeed at some point, however, the track record
for underclassmen QBs to thrive in the NFL is not great - as many
more complete talents than Sanchez have failed – and especially
in the player's rookie year. And to be painfully honest, even
if he does buck the odds and succeeds immediately, Sanchez is
unlikely to be a good fantasy option in 2009 as Ryan has already
gone on record stating he wants to bring the Ravens' 2008 offensive
model over to the Jets and run the ball around 37 times a game.
Since the average team figures to run 60-65 plays on a good day,
it doesn't give Sanchez much of an opportunity to accrue the numbers
necessary to be a fantasy starter. Unlike the Ravens' Joe Flacco,
who added to his value by getting some yards and scores on the
ground, Sanchez will not be able to make up those fantasy points
with his scrambling ability. Long story short, let Sanchez take
up a roster spot on somebody else's team in 2009.
Fearless Mid-June Prediction: 250-420, 2900 yards, 14 TDs, 14
INTs
7. Shonn Greene, RB Jets
Whether he will be anywhere near as successful as Marion Barber
or not is up for debate, but new HC Rex Ryan envisions the Iowa
alum to be a "fourth-quarter weapon". Another claim that Ryan
has made is that he will target 37 carries/game from his rushers,
a blueprint that he saw executed quite nicely last season by Baltimore's
offense while he was running the Ravens' defense. That average
works itself out to just under 600 rushing attempts (Baltimore
had 592 carries last season, 531 spread amongst non-QBs.) While
I think Ryan will do his best to use his three backs like Baltimore
did, I have a hard time seeing the new coach choosing to take
the ball out of the hands of the AFC's top TD scorer from last
season (Thomas
Jones) or one of the league's most exciting playmakers in
the open field (Leon
Washington). Therefore, barring injury to Jones or Washington,
it is hard to imagine much more than 100 touches for the rookie.
The good news, though, is that if his role is fourth-quarter and
some short-yardage situations, he may not need to see the ball
all that much to be a fantasy asset. Still, while Greene will
drop Jones and Washington's overall production, the veterans warrant
the most consideration from the Jets backfield, and rightfully
so. For now, Greene should be considered insurance for Jones and
little more, keeping in mind that Doug turns 31 in August. Granted,
Jones keeps himself in excellent shape, but he is only 51 carries
shy of the 2,000-carry mark for his career, about the time when
most runners hit the wall. Combine that with the rumors that Jones'
contract demands may lead him to get traded at some point in the
offseason and there may be enough reason to target Greene as a
breakout candidate. If Doug does in fact get moved, Greene should
be expected to assume at least 80% of Jones' carries last season
and challenge for Rookie of the Year honors. Unfortunately, Greene
is such a poor receiver that he will he have next-to-no involvement
in the passing game, so most of Jones' 36 catches from last season
would fall onto Washington's shoulders.
Fearless Mid-June Prediction: 120 carries, 500 yards, 4 TDs
Fearless Mid-June Prediction (if Jones
is traded): 275 carries, 1150 yards, 9 TDs
6. LeSean McCoy, RB Eagles
McCoy: Necessary mid-round handcuff.
With Brian
Westbrook now questionable to go during training camp, McCoy
goes from potential late-round handcuff to necessary mid-round
handcuff and maybe more. Past and present Westbrook owners already
know the drill: get 10-12 high-quality, No. 1 overall-fantasy-pick-production-type
games, 2-4 games missed and about 14 weeks worth of headaches
caused by his questionable status on the injury report. But give
Westbrook credit for this: he is incredibly resilient, generally
willing his surgically-repaired body through each game while performing
at a very high level. While McCoy is unlikely to ever reach Westbrook's
lofty standards, "Shady" has a couple of things going in his favor
that no RB drafted by the Eagles since Westbrook have enjoyed:
experience in a West Coast offense (under Matt Cavanaugh at Pitt)
and an all-around game. Even though his blitz pickup could use
a bit of work, McCoy - like Westbrook - plays bigger than his
frame and is a fine runner in between the tackles although he
isn't quite the breakaway threat the two-time Pro Bowler is. In
the event Westbrook was shelved for any significant length of
time, McCoy would have the benefit of operating behind what will
be a rebuilt, but improved, offensive line in a fantasy-friendly
system. Lorenzo
Booker would likely steal some third-down touches and Leonard
Weaver could work his way into the short-yardage mix, but
the rookie would be on the hook for the majority of the running
game's success in such a scenario. More likely, however, Westbrook
starts about 14 games, leaves early in two and allows McCoy to
showcase himself in 2-3 full games in 2009, giving Philly a brief
look at the rookie in real-game action. How impressive he is in
that limited action may give the Eagles' brass a chance to contemplate
if they should transition to a time-share situation in 2010 before
handing McCoy the starting job outright in 2011. For now, I'll
project McCoy to get a bit more of the workload than ex-Eagle
Correll Buckhalter as Philly attempts to back off ever so slightly
on Westbrook's touches.
Fearless Mid-June Prediction: 125 carries, 590 yards, 3 TDs;
30 catches, 175 yards, 1 TD
5. Brian Robiskie, WR Browns
Announcers grow quite fond of saying something along the lines
of "he has a high football IQ, just the thing you expect
from a son of a coach." While there is certainly some merit
with that line of thinking, the son still needs to possess a fair
amount of talent. Brian, whose dad Terry is a longtime NFL offensive
assistant coach, is different from many other football coaches'
sons in the sense that he grew up to be a WR instead of a quarterback.
The more and more the ex-Buckeye played, the more apparent it
became that he is more than just a product of some good coaching
at home - Brian Robiskie is a cerebral but talented receiver with
great hands, just the thing the Browns need opposite Braylon Edwards.
All these characteristics figure to make him a steady NFL player
from the get-go and a much-needed dependable complement to the
erratic playmaking abilities of Edwards. His ceiling is more limited
than most of the other receivers on this list, but he is one player
who I believe could hit the ground running from the first snap
in training camp. I believe Robiskie will be a solid real-life
#2 WR from the get-go who should also excel on third down. Even
better, he will come without the drama that so many receivers
seem to bring to the table nowadays. For fantasy purposes, he
warrants late-round consideration in 12-team leagues as a WR who
will be startable - depending on the matchup - in PPR lineups
that require three starting receivers.
Fearless Mid-June Prediction: 50 catches, 630 yards, 5 TDs
4. Percy Harvin, WR Vikings
One thing is clear: Harvin is going to test the offensive creativity
that Minnesota (and HC Brad Childress) is sometimes accused of
lacking. While I believe injuries - if not immaturity - will always
limit Harvin from maximizing his vast talent, it's hard not to
be just a bit giddy over the excitement he will create (not including
the buzz he has already generated amongst players and coaches
in Vikings' OTAs) when everything is right with him. Expect Minnesota
to find a way to get the ball in his hands at least 12 times a
game (including returns) and line up all over the field, including
with Adrian
Peterson at QB in the Wildcat. With that many possible touches
and his game-breaking ability, he is definitely worth targeting
in the later rounds, maybe even higher if a healthy Brett
Favre makes his way onto the team. I doubt the Vikings will
put him in the starting lineup opposite Bernard
Berrian if only in an effort to keep him healthy, but he should
bump Bobby
Wade from the slot and steal most of his work in the passing
game (something that shouldn't be overlooked because Wade has
topped 50 catches and 600 yards in his two seasons as a Viking).
Where things could get really interesting is if Sidney
Rice suffers through another injury-plagued season. In that
case, Minnesota would probably push the return duties back into
the lap of Wade and make Harvin arguably the most valuable rookie
fantasy WR in this class. Ideally, Minnesota will let Rice start
opposite Berrian and move Harvin all over the field to create
mismatches but keep him in the 12-14 touches/game range. This
kind of use would probably cap the rookie's fantasy value as a
mid-level WR3 in 2009.
Fearless Mid-June Prediction: 45 catches, 650 yards, 4 TDs; 30
rushes, 200 yards, 2 TDs; 1 Kickoff Return TD, 2 Punt Return TD
3. Donald Brown, RB Colts
If Joseph
Addai found it difficult to out-produce Dominic Rhodes, he
is really going to have his hands full now. Except in the areas
where one would expect a rookie to be behind a veteran (blitz
pickup and knowledge of the playbook), Brown is quite possibly
superior to Rhodes in every other area already. What's more, Colts
GM Bill Polian - not one to praise a player just to hear the sound
of his own voice - favorable compared the rookie to another back
he drafted while he ran the Buffalo Bills' personnel department,
Thurman Thomas. While I feel Addai is the more talented back,
I get the strong sense that Brown will prove to be the most durable
and most dependable. As a result, expect something close to a
60/40 split (and that is assuming that Addai has no lingering
problems from his recent arthroscopic knee surgery) in Addai’s
favor when both players are healthy. As stated in Part 2 of my
Offensive Coordinator Changes piece last week, Polian may have
inclined to draft another RB anyway (beside just to replace Rhodes),
wanting to rely just a bit more on the ground game and knowing
that his team was headed toward one of its biggest transitions
in franchise history. Brown should make for a solid RB3 selection
in fantasy drafts this summer as one of the first "handcuff RBs"
off the board and probably a player who should be the first or
second pick in keeper and dynasty league rookie drafts.
Fearless Mid-June Prediction: 160 carries, 740 yards, 6 TDs;
20 catches, 170 yards
2. Chris
"Beanie" Wells, RB Cardinals
Even though he is not #1 on this list, Wells is quite possibly
the most intriguing fantasy possibility in this class. Will the
Cardinals use him strictly as a between-the-tackles banger as
they slowly transition to a play-action offense or will they continue
to spread opponents out and run the rookie relentlessly against
six in the box? Will they allow the 240-pounder an opportunity
to flash his receiving skills in the flat? There's little doubt
that Arizona would like to be able to lean a bit more on the running
game than it has in recent years while also doing its best to
continue featuring the talents of Kurt Warner, Larry Fitzgerald,
Anquan Boldin and Steve Breaston. And that is exactly what I expect
to happen, that is, for the Cardinals to remain a passing team
first, but find a way to cut into the 65-35 pass/run split from
last season. Even if Arizona only runs the ball 5% more than last
year, it would allow Wells to comfortably hit the 300-carry mark
while getting another back like Tim
Hightower almost 100 carries. The thing that troubles me about
Wells' fantasy prospects for 2009, though, is his offensive line,
which is not one of the better run-blocking units in the league.
Fifth-round selection Herman Johnson was the closest thing to
an upgrade the Cardinals added in the offseason but his final
position will likely remain in limbo through training camp. FB
Dan Kreider should help a bit, but it should be noted that Arizona's
failures in the running game for most of 2008 had less to do with
the lack of explosion from Hightower and Edgerrin
James and more to do with the Cardinals' inability to open
up holes on a regular basis. However, Wells should be able to
do with more with those few holes he does find than his predecessors,
so expect his yards/carry to be a bit higher than the team average
of 3.5 of last season. Want another reason to consider Wells?
Although both defenses figure to be improved from last season,
Arizona plays Detroit and St. Louis in Weeks 15 and 16.
Fearless Mid-June Prediction: 305 carries, 1155 yards, 8 TDs;
18 catches, 115 yards
1. Knowshon
Moreno, RB Broncos
Moreno: Rookie of the year?
Readers of this column already know my stance on Moreno's talent;
however, my question about his ability to ascend into NFL stardom
quickly lies in just how much emphasis HC Josh McDaniels will
put into the running game. With the highly regarded Rick Dennison
entering his ninth season handling the instruction of the club's
offensive line, expect the Broncos' front five to remain one of
the best in the business. It's too easy to say Denver will become
more of a running team this season based solely on Jay Cutler's
departure (as many in the media would have you believe) as the
2008 edition of the Broncos was ravaged by injuries to the RB
position - the team was also done in by a pathetic defense - leading
to a 61-39 pass-run split, well above the norm for a Mike Shanahan-coached
team. (Just as a comparison, McDaniels' supposed pass-heavy offense
in New England last season had a pass-run split of 51-49.) Moreno
also should benefit from the experience of RBs coach Bobby Turner,
who like Dennison is in his 15th season with Denver and has a
long track record of success. Even without Shanahan, the Broncos
know what they are doing when it comes to running the ball and
when one factors in that Moreno is already well ahead of the game
in receiving the ball and blitz-pickup, the only thing that can
keep the rookie off the field full-time is if veteran free agents
LaMont Jordan
or Correll Buckhalter show themselves to be better short-yardage
backs. Considering I feel he could one day be in the same class
at LaDainian Tomlinson and Steven Jackson, I'm betting he picks
up those goal-line duties as well. As the rating suggests, Moreno
is my pick for Rookie of the Year honors and the best keeper of
the bunch, at least until Donald Brown has the Colts' backfield
gig all to himself.
Fearless Mid-June Prediction: 280 carries, 1225 yards, 8 TDs;
46 catches, 340 yards, 1 TD
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