8/20/07
Each year, the road to a fantasy championship begins with a draft
that has each team believing they will be THE team and ends with
one team that made enough good draft picks along with several savvy
free agent/waiver wire pickups and a number of teams that did not.
As many draftniks have stated about the real draft, I wholeheartedly
agree that while a team does not win a league with their first-round
selection, they sure can lose their league if they blow it. Similarly,
I believe that teams – real and fantasy – win with what
they do in the later rounds. It is with that in mind that we present
a position-by-position overview at some of the “value”
that exists in the fantasy marketplace as we kick off the preseason.
This article is going to list three overvalued and undervalued
WRs based off of their average draft position (ADP) data from
Antsports. The ADP’s in this piece are based off drafts
conducted in 12-team leagues that start two WRs.
Overvalued
Lee Evans,
Buffalo
Average Draft Position: 4:06
The
schedule sets up real nicely for Evans to do what he usually does,
finish out well. However, in this case, that is not necessarily
the best thing unless his owners can live with their #1 WR giving
them all of his production in the last four games of the fantasy
season. When I review Evans’ numbers from last season and
how he got them, I see a long TD against Chicago in garbage time
to avoid a shutout in a 40-7 game, a 265-yard, 2-TD game against
a pathetic Texans’ pass defense and a 145-yard, 1-TD effort
against a Ravens team that had little to play for in Week 17.
Did Evans have a breakout year? He sure did. Now, let me present
the reasons why he will not match his current draft slot…
Evans will be a trendy pick based off his second-half performance
from last season. But looking at the first three-quarters of the
schedule this season, he will likely have to do battle against
many of the league’s top corners. Among the corners he will
face: Champ Bailey, Rashean Mathis, Chris McAllister, Terrence
Newman, and Asante Samuel (twice) not to mention Ike Taylor and
Deltha O’Neal, two players who will likely play much better
than they did last season. For those of you that didn’t
keep count, that is eight matchups in the first 11 games that
are far from easy…in fact, that is about as tough as it
gets. And while QB JP Losman seemed to improve by leaps and bounds
in the second half of the season, he did not exactly face a series
of great pass defenses down the stretch either. Much like Evans,
Losman figures to be a great second-half player this season. But
as we already know, it doesn’t do an owner much good to
have great numbers from players when your fantasy team is already
out of the playoff race. WRs like Hines Ward, Reggie Brown and
Santana Moss are all going a full round after Evans – all
receivers that have easier slates in which to do their damage.
Plaxico
Burress, NY Giants
Average Draft Position: 5:01
Burress has a lot of the physical traits I would use if I were
to build the perfect WR, but none of the mental or intangible
ones. For all the negative publicity that Randy Moss gets for
just running the “go” route, his effectiveness isn’t
limited to just that as he commands a double team almost every
play and typically is able to “go get the ball”. Burress,
on the other hand, sometimes can be guarded with just one player
and all too often is outworked for the jump ball – a play
that should be his forte.
Those are not the only reasons I am down on Burress though. Amani
Toomer returns from injury and will likely steal a score or two
from the 10 that Burress had in 2006. Steve Smith and Sinorice
Moss (assuming he stays healthy) will likely steal yards. I’m
also not a big fan of the 2007 version of the New York offensive
line and their prospect for keeping QB Eli Manning upright. I
like what LT Luke Petitgout brought to the Giants and think his
presence will be beneficial to jump-starting the Bucs’ offense
this fall – but that isn’t going to help the G-men.
David Diehl steps in and I will be surprised if he can –
in his first real action at LT – perform to the standard
that Petitgout set.
Lastly, with the lack of trust on the left side of the line and
much criticism being leveled at QB Eli Manning’s accuracy,
expect the short passing game to be in vogue, a concept that has
never been a strength of Burress’. While the receiving corps
will be more talented than it has been in years, I feel the talent
– in this case – will rob Burress of his low-end #1
numbers instead of help them. He’s not going to fall off
the chart completely though, but enough to knock him out of the
conversation for #1 fantasy WR consideration in 12-team leagues.
Burress was actually pretty consistent down the stretch last season,
but over his career, has been just a bit too much hit-or-miss
for my taste. He is going a half-to-a-full round before WRs like
former Steeler teammate Hines Ward, Deion Branch and Santana Moss
– all players I would rank slightly ahead of Burress.
Darrell
Jackson, San Francisco
Average Draft Position: 7:01
As noted in my previous series, "Offseason
Movement", I thought the acquisition of Jackson for a
fourth-round pick was a steal...I still do. However, after further
research, I have done made a 180-degree turn since that time in
regards to his fantasy stock. Owners who make a similar investment
(fourth-round pick) in their fantasy draft expecting his numbers
will carry over from Seattle will be in for a rude awakening.
Why the about-face? He leaves a situation in Seattle where he
was option #1 in an passing offense that likes to throw with a
proven QB and play-caller along with a RB who did not steal a
lot of catches from him out of the backfield. In San Francisco,
he has none of those characteristics going for him.
First, TE Vernon Davis is likely to get as much attention from
QB Alex Smith, who is certainly no Matt Hasselbeck at this point.
New OC Jim Hostler, who is keeping Norv Turner's offense and terminology
intact, is a first-time play-caller, far from what Mike Holmgren
is in Seattle. Lastly, Frank Gore will probably haul in 50-60
balls again this season, roughly 40 more than Shaun Alexander
does. Factor in all that with his early battle with turf toe and
it should shape up to be a down year for a WR who has been consistently
undervalued most of his career. Currently, he is going in the
seventh round – a round or two ahead of Jerricho Cotchery,
Greg Jennings and Santonio Holmes - three WRs I feel will put
up similar numbers.
Undervalued
Reggie Brown,
Philadelphia
Average Draft Position: 5:06
Talk about a tale of two halves: In the first half of the 2006
season, Brown hooked up with QB Donovan McNabb 26 times for 502
yards and five TDs – including two 100-yard days - and was
on pace for just over 1000 yards and 10 scores, numbers that would
have slotted him as the #11 fantasy WR, just ahead of Burress.
After the Week 9 bye week (which included McNabb's knee injury
in Week 11), however, Brown saw three or fewer catches in five
of the games. While he still caught three TDs in the second half,
he posted three games with 27 or fewer yards receiving despite
being targeted more than his partner-in-crime Donte Stallworth
down the stretch.
So, what makes Brown's stock valuable? Stallworth departed for
New England, LJ Smith is an unknown quantity given his recovery
from a sport hernia and free agent signee Kevin Curtis is new
to the offense. And yes, McNabb returns. Brown enters his third
season (and while I don't necessarily buy into the "third-year
WR breakout theory"), it makes a fair amount of sense that
Brown - who is the best combination of experience and talent amongst
the Eagles receivers - would benefit from a QB that trusts him
in an offense that will still throw quite a bit more than it will
run, even though HC Andy Reid is no longer calling the plays.
Value-wise, until Lee Evans can become a 16-game WR instead of
just a second-half WR, I would feel better about Brown’s
consistency (even in a spread-the-wealth offense like the Eagles)
than Evans, someone who is getting selected a full round ahead
of Brown.
Santana
Moss, Washington
Average Draft Position: 6:03
Moss is what some people in the business like to call “an
every-other-year” type of receiver. In 2003 and 2005, he
went well over 1000 yards receiving both times and hauled in 19
TD receptions. In 2004 and 2006, he was held well under 1000 yards
in each season and caught a combined 11 scoring passes. However,
just because there is a pattern developing doesn’t mean
there is a noteworthy trend…yet. So let’s review some
more concrete evidence.
Mark Brunell helped bring Santana Moss back to prominence in
2005, but teams started game-planning for Brunell and the short-passing
game knowing that the lefty did not possess the deep ball he once
had. Outside of a 3-TD game against the Jaguars, Moss was invisible
(much like all the players in the Redskins passing game). However,
replacing Brunell with Jason Campbell seemed to boost the passing
game as Moss was thrown to 46 times over the last six weeks of
the season (he caught 24) as opposed to the 56 targets he saw
in his first eight games (he caught 31). It did not represent
a significant change in Moss’ numbers, however, he became
more consistent in the scoring department while Chris Cooley and
Antwan Randle El also picked up their numbers as well once Campbell
started taking snaps.
While too many weapons in an offense can sometimes drag a top
receiver’s total numbers down, most players need at least
one secondary player that strikes fear into the heart of a defense.
Cooley is emerging as that “secondary threat”. Campbell
has enough mobility to buy time in the pocket and a strong enough
arm to hit Moss deep, two things Brunell lacked the ability to
do last season. And lastly, the running game will take most of
the defense’s attention, likely freeing up Moss at least
once or twice a game to make the big play he has made so many
times in his career. A player with a few more question marks like
Burress should not be going a round before Moss, who has shown
he can be a #1 fantasy WR when he is in a situation that utilizes
his play-making talents.
Santonio
Holmes, Pittsburgh
Average Draft Position: 9:03
Anyone who has already read my previous overvalued/undervalued
article on the QB position
should have seen this one coming. Pittsburgh is going to field
two fantasy-starter caliber WRs. The Steelers’ most recent
depth chart shows Cedrick Wilson ahead of Holmes, but don’t
be alarmed. It is only a matter of time. While I will not discount
the possibility of a “sophomore slump”, I do believe
that he can’t help but produce more stat lines like he did
in December when he was handed the starting job, catching 16 passes
for 320 yards and a TD. While that pace may not be sustainable
yet for him (64 receptions, 1280 yards, 4 TDs, 20 yds/catch average),
there is definitely something to be said about a rookie that can
average 17 yds/catch on 49 catches. The preseason has already
shown us OC Bruce Arians will take deep shots on a fairly regular
basis.
So, let’s be critical and say the offense will stay run-heavy
even though Arians and former OC Ken Whisenhunt’s track
records are totally different. It is hard to suggest that Holmes’
late-season numbers last year was a result of a pass-heavy offense.
Arians will have the Steelers throw the ball more than they ever
would have under Cowher. If he plays/starts all 16 games this
season, it will be hard to keep Holmes under 70 catches. At 15
yards/catch, that figures to be 1,050 yards. Even if he modestly
improves his TD total to six, that makes him an awfully good bargain
for a player that is currently the 36th WR taken off the board
in the ninth round, a round or two after players like Mark Clayton,
who will be hard-pressed to match those numbers in Baltimore’s
offense.
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