WR Target Percentage
10/21/04
The “Gut Feeling” is often synonymous with a sense
of desperation resulting from a lack of preparation. The Gut Check
is a huge proponent of studying the numbers, but there’s
a point where one can place too much emphasis on the wrong information.
This can result in the undervaluing or overlooking a player’s
potential. Therefore, The Weekly Gut Check is devoted to examining
the frame of reference behind certain number-driven guidelines
that fantasy football owners use to make decisions.
Although The Weekly Gut Check doesn’t claim to be psychic,
he does believe that he can dispel certain numbers biases and
help you make the best choices for your team. We’ll keep
a running tally of The Weekly Gut Check’s insights. This
way you can gauge his views as something to seriously consider,
or at least seriously consider running the opposite way as fast
as you can!
If you haven't noticed, The Gut Check has been devoting a lot
of time to analysis of wide receiver performance in 2004. That's
because in most leagues hitting on the best receiving combination
is more difficult than choosing the best starters at other positions.
Running backs are easier, because in most casesLee Suggs, William
Green, and in the next couple of weeks, possibly the entire Minnesota
backfield asidewe look for a back that generally gets the bulk
of his team's carries or is slated to get the carries in place
of his injured teammate. There's a lot less that goes into a handoff
than what goes into a receiver catching a pass.
On the majority of a starting running back's opportunities he
takes 3-5 steps and the ball is either handed to him or pitched
from a short distance. It's a different story with a receiver.
He has to get off the line, run the right route, and hope for
the quarterback to deliver the ball accurately. This doesn't even
include if he catches the ball! Plus, from a fantasy football
perspective, not only is the receiver competing against at least
one defender for a ball, but he's competing with at least one
other receiver, tight end, running back, and fullback for the
opportunity.
This is why it is more common to find excellent receivers off
the waiver wire in most leagues. Marcus Robinson, Mark Clayton,
Ronald Curry, Brandon Stokley, and Reche Caldwell are all examples
of receivers that were free agents at the start of 2004. In contrast,
how many running backs off the waiver wire (that aren't named
Mewelde Moore and Reuben Droughns) can you name that are consistent
fantasy starter material this year? There are more or less depending
on the league size, but The Gut Check is willing to bet you'd
still find more receivers that fit this profile than any other
offensive positionespecially when you consider owners that
dropped good receivers early in the season. Yours Truly is reluctant
to admit he dropped Marcus Robinson from one league after the
third week, but it's a perfect example of human nature among fantasy
football owners.
Because more receivers are available and there is so much variation
from week to week among pass catchers that aren't the stand alone,
primary guy, there is a greater chance for other players to step
into the lineup and catch fire down the stretch. Chris Chambers'
rookie year is a great example of a player that was up and down
early, but was a dominant player for fantasy owners from Thanksgiving
to the season's end. On the other end of the spectrum, Isaac Bruce
has been as consistent as an owner could hope forthat is
until Monday night's game, when he gained 11 yards and Torry Holt,
the receiver most consider the primary guy, had a big performance.
The Gut Check anticipates Bruce will bounce back, but the point
is who is making the most of their opportunities and how can we
translate this into production down the stretch?
Mike MacGregor did a nice job last week in his HTH
column pointing out the relevancy of target data for wide
receivers. In fact, his answer helped The Gut Check make the right
decision with his own lineup quandary. So this week, The Gut Check
is going to profile target percentage for receivers through week
six in the same way he took Mike's answer and applied it to suit
his needs. Target percentage is simply [Target]/[Receptions].
Yours Truly got the data from Mike MacGregor's stat tables and
threw them into a simple query where he determined the average
number of receptions per game, targets per game, and average target
percentage for the entire sample size. The Gut Check used these
numbers as the baseline for his informal analysis:
Target Data |
Baseline |
 Number |
Avg Target % |
58% |
Avg. Rec/Game |
2.79 |
Avg. Target/Game |
4.82 |
|
Here are the top 20 receivers for target percentage with a minimum
of 2.79 receptions per game and 4.82 targets per game:
Top 20 WRs - Target Percentage |
Name |
Tm |
GP |
GS |
Tar |
Tar/G |
Rec |
Rec/G |
Yds |
TDs |
FF Pts |
FF Pts/G |
Tar % |
Hines Ward |
PIT |
6 |
6 |
49 |
8.17 |
43 |
7.17 |
531 |
2 |
65.1 |
10.9 |
87.76% |
Deion Branch |
NE |
2 |
2 |
10 |
5 |
8 |
4 |
93 |
1 |
15.3 |
7.7 |
80.00% |
Johnnie Morton |
KC |
5 |
4 |
32 |
6.4 |
24 |
4.8 |
336 |
0 |
33.6 |
6.7 |
75.00% |
Ronald Curry |
OAK |
6 |
1 |
33 |
5.5 |
24 |
4 |
286 |
2 |
40.6 |
6.8 |
72.73% |
Terrell Owens |
PHI |
5 |
5 |
42 |
8.4 |
30 |
6 |
487 |
6 |
84.7 |
16.9 |
71.43% |
Torry Holt |
STL |
6 |
6 |
51 |
8.5 |
36 |
6 |
487 |
4 |
72.7 |
12.1 |
70.59% |
Joe Horn |
NO |
6 |
6 |
54 |
9 |
38 |
6.33 |
447 |
4 |
68.7 |
11.5 |
70.37% |
Brandon Stokley |
IND |
5 |
1 |
36 |
7.2 |
25 |
5 |
352 |
3 |
53.2 |
10.6 |
69.44% |
Eric Moulds |
BUF |
5 |
5 |
46 |
9.2 |
31 |
6.2 |
395 |
3 |
57.5 |
11.5 |
67.39% |
Randy Moss |
MIN |
5 |
5 |
39 |
7.8 |
26 |
5.2 |
394 |
8 |
87.4 |
17.5 |
66.67% |
Marvin Harrison |
IND |
5 |
5 |
44 |
8.8 |
29 |
5.8 |
296 |
3 |
47.6 |
9.5 |
65.91% |
Terry Glenn |
DAL |
5 |
5 |
35 |
7 |
23 |
4.6 |
394 |
2 |
51.4 |
10.3 |
65.71% |
Isaac Bruce |
STL |
6 |
6 |
61 |
10.17 |
39 |
6.5 |
537 |
1 |
59.7 |
10 |
63.93% |
Javon Walker |
GB |
6 |
4 |
52 |
8.67 |
33 |
5.5 |
597 |
5 |
89.7 |
15 |
63.46% |
Reggie Wayne |
IND |
5 |
5 |
41 |
8.2 |
26 |
5.2 |
434 |
3 |
61.4 |
12.3 |
63.41% |
Derrick Mason |
TEN |
6 |
6 |
57 |
9.5 |
36 |
6 |
429 |
2 |
54.9 |
9.2 |
63.16% |
Donald Driver |
GB |
6 |
4 |
59 |
9.83 |
37 |
6.17 |
443 |
3 |
62.3 |
10.4 |
62.71% |
Cedrick Wilson |
SF |
5 |
5 |
37 |
7.4 |
23 |
4.6 |
281 |
1 |
34.1 |
6.8 |
62.16% |
Reche Caldwell |
SD |
6 |
6 |
29 |
4.83 |
18 |
3 |
310 |
3 |
49 |
8.2 |
62.07% |
Michael Clayton |
TB |
6 |
3 |
50 |
8.33 |
31 |
5.17 |
443 |
1 |
50.3 |
8.4 |
62.00% |
|
From strictly a target percentage, Hines Ward is the man. If the
ball is near him, he's going to catch it. Combine this with the
fact he's among the more prolific receivers in fantasy football
in 2004, and Ward is that much more valuable. If you are in the
FFTOC tournament and you haven't used Ward in your starting lineup,
this information may help you make the best decision for your approach.
The Gut Check is certainly factoring this into his
Deion Branch was off to a great start and looked like a terrific
sleeper for fantasy owners until he hurt his knee. The Patriot starter
might not be a bad option down the stretch if he comes back in good
shape. Johnnie Morton and Ronald Curry aren't he most prolific options,
but they look like solid, bye week material. As much as The Gut
Check likes Curry's potentialand actually picked Curry off
the waiver wire in three of his leaguesMorton looks like he
has the best quarterback situation and with Kennison healthy, might
provide more consistent production.
Brandon Stokely may be one of the surprises of the year. The
Gut Check has to admit that he was incredulous when T.O.'s college
roommate drafted Stokely, but the former Tennessee-Chatanooga
cornerback has gotten more than his share of value from the selection.
Can Stokely keep it up? As long as the former Raven stays healthy,
The Gut Check can't imagine why nothe's actually the second-best
option at receiver on the Colts.
Marvin Harrison, the "worst" option of all three Indianapolis
receivers, is still a good start. Anyone worrying about Harrison
"slipping," needs to look at the fact he's still among
the leaders in taking advantage of his opportunitiesthere's
just more receiving talent around him. In NFL-terms, this is awesome
for the Colts. For fantasy owners, it's more competition for the
ball and somewhat disappointing.
Terry Glenn has been a nice fantasy receiver thus far. As long
the Cowboys' running game maintains it's mediocre to poor level
of production, Testaverde will be looking to Glenn. The Gut Check
would think Glenn could be an easy guy to acquire via trade. And
speaking of players associated with the rookie of the year award,
Michael Clayton could join that group with his ability to make
the most of his opportunities.
Although Cedrick Wilson and Reche Caldwells' numbers fit the
part, The Gut Check is a little worried about these two. Wilson
may lose more looks to Brandon Lloyd, who appears like he's getting
back on track after a poor start. Caldwell's getting a second
MRI on his kneethe trade for Keenan McCardell doesn't look
like good news for the former Gator.
One team The Gut Check thinks is on the verge of changing their
offensive philosophy and will result in a huge benefit for fantasy
owners from here on out is the Green Bay Packers. The Gut Check
and his friend Jutpacker were talking about the Green Bay offense
this week and here's Jut's insight:
Did you know that GB's OC didn't make the trip because
of heart surgery and Sherman did the play calling? Usually Rossely
stays up in the booth. Favre flat out said that he liked working
with Sherman on the sidelines and that needs to keep happening.
He said the communication between him and Rossely is very limited
during the game and that he doesn't like that. WTF!!! How can
you have a guy like Favre, a vet/pro-bowler sitting there on the
sideline and not be picking his brain and asking him what he is
seeing??? I had no idea. Sherman better make a change there...keep
Rossely on the sideline.
Take a look at the target percentage and fantasy points per game
from this table, and you'll find Javon Walker and Donald Driver
in the top twenty. Looks like a sign of things to comeespecially
with that Green Bay defense struggling.
What about receivers that might be easier to acquire via trade
or would make good trade bait right now?
WRs on the Market? |
Name |
Tm |
GP |
GS |
Tar |
Tar/G |
Rec |
Rec/G |
Yd |
TDs |
FF Pts |
FF Pts/G |
Tar % |
Randy Hymes |
BAL |
5 |
4 |
26 |
5.2 |
16 |
3.2 |
226 |
2 |
34.6 |
6.9 |
61.54% |
Nate Burleson |
MIN |
5 |
5 |
31 |
6.2 |
19 |
3.8 |
322 |
1 |
38.2 |
7.6 |
61.29% |
Larry Fitzgerald |
ARI |
5 |
5 |
36 |
7.2 |
22 |
4.4 |
298 |
1 |
35.8 |
7.2 |
61.11% |
David Terrell |
CHI |
5 |
4 |
28 |
5.6 |
17 |
3.4 |
277 |
0 |
27.7 |
5.5 |
60.71% |
Ike Hilliard |
NYG |
5 |
4 |
28 |
5.6 |
17 |
3.4 |
189 |
0 |
18.9 |
3.8 |
60.71% |
Amani Toomer |
NYG |
5 |
5 |
40 |
8 |
24 |
4.8 |
321 |
0 |
32.1 |
6.4 |
60.00% |
Antonio Bryant |
DAL |
5 |
1 |
27 |
5.4 |
16 |
3.2 |
266 |
0 |
26.6 |
5.3 |
59.26% |
Roy Williams |
DET |
4 |
3 |
34 |
8.5 |
20 |
5 |
295 |
4 |
53.5 |
13.4 |
58.82% |
Rod Smith |
DEN |
6 |
6 |
46 |
7.67 |
27 |
4.5 |
350 |
1 |
41 |
6.8 |
58.70% |
Marcus Robinson |
MIN |
5 |
3 |
31 |
6.2 |
18 |
3.6 |
250 |
5 |
55 |
11 |
58.06% |
|
The Gut Check would say Burleson and Robinson are probably easier
to trade than to acquire. Robinson has been one of the hottest
waiver wire acquisitions since the Houston game and the injury
to Moss didn't do anything to cool this trend. A savvy owner should
be able to acquire a good player in return for Robinson. Nate
Burleson's value also jumps due to Moss' injury and should be
seeing more popularity among fantasy owners this week.
Rod Smith is a player that will likely go the way Ashley Lelie
goesin other words, if Lelie continues to gain rapport with
Plummer, Smith should benefit. He's an established guy that owners
can rely on for at least a solid effort from here on out. That
makes him a good player to involve on either side of the transaction.
Randy Hymes has been another solid option for any team with a
potentially roster-starved receiving corps, but Travis Taylor's
imminent return doesn't look good for Hymes' prospectsunless
of course, Billick decides to pull Kevin Johnson instead.
Don't look now, but Larry Fitzgerald is probably the one guy
The Gut Check feels is poised to improve his production. Yours
Truly is reluctant to mention this, because it sounds like he's
trying to defend his profile on the rookie, but consider Anquan
Bolden is slated to return to action with half the season remaining.
Fitzgerald has been subject to tighter coverage as the only decent
threat and is still averaging over seven fantasy points per contest.
He's also managed to capitalize on 61% of his opportunities. Remember,
Fitzgerald has been playing with an ankle sprain that is just
beginning to get better. When Bolden takes some of the heat off,
Fitzgerald's production should blossom. This is the type of situation
that many owners might misread and feel Fitzgerald's numbers will
drop if Bolden returns to his rookie form and that makes the former
Pitt star a good risk-reward acquisition.
Roy Williams seemed like the frontrunner for rookie of the year
when September ended. Williams' ankle sprain could hinder his
production for the next several weeksjust in time for him
to hit the proverbial 'rookie wall.' The Gut Check is a little
wary of Williams' prospects for the rest of 2004. Watch his recovery
and act accordingly.
What about the receivers that are significantly below the target
percentage that meet the receptions and target baselines?
WRs Below The Target Percentage |
Name |
Tm |
GP |
GS |
Tar |
Tar/G |
Rec |
Rec/G |
Yds |
TDs |
FF Pts |
FF Pts/G |
Tar % |
Plaxico Burress |
PIT |
6 |
6 |
36 |
6 |
18 |
3 |
356 |
2 |
47.6 |
7.9 |
50.00% |
Keary Colbert |
CAR |
4 |
4 |
26 |
6.5 |
13 |
3.25 |
240 |
2 |
36 |
9 |
50.00% |
Chris Chambers |
MIA |
5 |
5 |
44 |
8.8 |
22 |
4.4 |
179 |
2 |
29.9 |
6 |
50.00% |
Jerry Porter |
OAK |
6 |
6 |
43 |
7.17 |
21 |
3.5 |
269 |
0 |
26.9 |
4.5 |
48.84% |
Chad Johnson |
CIN |
5 |
5 |
48 |
9.6 |
23 |
4.6 |
334 |
1 |
39.4 |
7.9 |
47.92% |
Laveranues Coles |
WAS |
6 |
6 |
65 |
10.83 |
31 |
5.17 |
368 |
0 |
36.8 |
6.1 |
47.69% |
Rod Gardner |
WAS |
6 |
6 |
49 |
8.17 |
23 |
3.83 |
342 |
3 |
52.2 |
8.7 |
46.94% |
Brandon Lloyd |
SF |
4 |
4 |
35 |
8.75 |
16 |
4 |
185 |
2 |
30.5 |
7.6 |
45.71% |
Marty Booker |
MIA |
6 |
6 |
42 |
7 |
18 |
3 |
228 |
0 |
22.8 |
3.8 |
42.86% |
|
Other than Booker and maybe Gardner, the rest of these receivers
are clearly the deep threat in the passing game. Since throwing
the deep ball is regarded as a lower percentage play, these receivers
might pose an argument for their lower target percentage. Then
again, Moss, Holt, Bruce, Owens, and Horn are deep threats and
they are among the best. The best explanation may be quarterback
play.
Burress has improved his play since Roethlisberger took over
the starting job. Chambers and Booker have been the victims of
inconsistent quarterbacking from multiple starters. The same can
be said for Brandon Lloyd. The 49er has had a couple of decent
games as of late and could be on the way up. Coles and Gardner
have been subject to spotty play from Brunell. Chad Johnson and
Jerry Porter? Carson Palmer and Kerry Collins
enough said.
Fortunately for fantasy owners, many of these players get enough
opportunities each game to score pointsin fact most nearly
double the target baseline per game. Sometimes quantity compensates
for quality.
Time for the third installment of The
Gut Check's Intuition or Indigestion:
Speaking of Mark Brunell, Yours
Truly wonders if the answer to the Redskins quarterback woesat
least temporarilyis Tim Hasselbeck.
Gibbs has remarked that Hasselbeck was the one quarterback that
consistently made plays in the passing game during the preseason
and he couldn't ignore. Unfortunately, a move to Hasselbeck, the
third string quarterback, would send a message that Brunell's
stint in Washington is considered a failure
The Browns got the better end of the deal in the Quincy
Morgan-Antonio Bryant trade. Look for Bryant to make a
big impact in 2005.
Grab Keenan McCardell now.
This is a perfect fit for McCardell, a smart receiver that should
mesh well with Drew Brees. The
former Jaguar and Buc knows how to keep in shape and should need
little adjustment time to make an impact down the stretch.
|