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The drumbeat of "Joe Mixon is washed" has picked up in the last two years and this narrative carries legitimate weight. Mixon's efficiency has continued to decline year after year and he hasn't looked like a difference maker on the field. Despite these concerns, Mixon has finished as a top-10 fantasy running back in three straight seasons.
He has been able to maintain fantasy relevance by consolidating the vast majority of touches in Cincinnati including plenty of rushing work last season (67% rush share), targets (64) and carries at the goal line. By monopolizing the backfield opportunities, it was fairly difficult for Mixon to fail considering the quality of the Cincinnati offense.
Whether fantasy managers like it or not, Mixon is set up to dominate the backfield of another phenomenal offense yet again. Rhetoric from Texans' training camp indicates that Mixon will take on a bell-cow role. If this is the case, Mixon should see the necessary volume to finish as a low-end RB1 once again.
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