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Drake London is another top-ten pick from the Falcons who has not produced at a high level thanks to Arthur Smith. He was a highly touted prospect out of USC but has not lived up to expectations yet.
On top of Smith's antics, London has dealt with poor quarterback play, hindering his ability to produce quality fantasy stats. His 73.4 percent catchable target rate in 2023 placed him 36th among WRs. Last season, Kirk Cousins provided receivers with a catchable target on 82.3 percent of passes, 3rd among QBs.
Thanks to an offense that should throw the ball at a far higher rate, many drafters have London pegged as a breakout in his third season. He is being drafted as a high-end WR2 in most leagues. Betting on the talent of London is advisable. Significant changes to Atlanta's offense and improved quarterback play should allow him to finally break out in 2024.
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