Young Targets
7/1/10
The past two off-seasons we have examined the conventional wisdom
in the fantasy football community which warned owners to stay away
from rookie wide receivers in redraft leagues. While generally you
are still better off spending high draft picks on the “sure
thing studs” and mid-round picks on those crafty veterans
that still produce, there’s some value to adding a rookie
wide receiver to your squad in the later rounds of your draft. The
data we examined showed that in recent seasons (over the last
10-12 years), at least one rookie wide receiver has emerged as a
legitimate fantasy starter, and in most years, two or more rookie
wideouts have been worthy of entering Sunday lineups.
Last season was no exception. In fact, at least five rookie WRs
likely found their way into starting lineups in leagues which
required at least 3 starting WRs. Hakeem Nicks, Percy Harvin,
Mike Wallace and Jeremy Maclin were all above 700 yards receiving
- the mark I have used to reflect the yardage minimum one would
expect from a fantasy football starter at the position - and Austin
Collie just missed the 700-yard threshold but led all rookies
with 7 TD receptions. All but Maclin scored 6 or more TDs –
a more than acceptable total for a WR2 or WR3 on your fantasy
squad. All in all it was a banner year for rookie receivers. While
none approached Randy Moss or Anquan Boldin rookie season territory,
the fact that five rookie wideouts were extremely relevant in
redraft leagues tells us, as Bob Dylan once proclaimed, “the
times they are a changing.”
It seems that rookie wide receivers are now more equipped to
transition from the college ranks to the NFL without the extended
learning curve that was the norm in the past. Why has this happened?
The reasons aren’t necessarily relevant - but some theories
are included in my past articles
- all we really need to know is that it has been happening for
over a decade now.
Without rehashing my entire work from the past two years –
the most important characteristics to look for while attempting
to find a successful candidate from the pool of rookie wideouts
are fairly obvious: opportunity and draft position.
Obviously a young wide receiver sitting behind a veteran will
not help your fantasy squad. The player’s superior talent
or an injury to an incumbent must get the rookie on the field
in order for him to produce. It’s no surprise to anyone;
without opportunity, there can be no production.
The second criteria, draft position, while slightly less obvious,
is still a pretty easy correlation to make. The data showed that
all but a small percentage of fantasy relevant rookie receivers
were drafted in Rounds 1 and 2 of the NFL Draft. The draft position
of the player generally reflects their talent level (The Oakland
Raiders notwithstanding) – while also helping to create
the opportunity. A highly drafted player is more likely to see
the field as a rookie for obvious reasons. The 2009 class was
hardly an exception to this rule. Harvin, Nicks and Maclin were
all chosen in the first round of the draft. Wallace and Collie
were the “exceptions”, but didn’t fall that
much farther having been drafted in Round 3 and 4, respectively.
Further delving into the data, we also saw that size does indeed
matter. The results of the study conducted in the 2008 preseason
showed that a “big” WR was much more likely to come
out of the gates running. Most of the successful rookies were
at least six feet tall and most were at least 200 pounds. However,
the “size” criteria was turned on its head at the
conclusion of the 2008 season. Both WRs that emerged in 2008 were
only 5’10” with Eddie Royal weighing only 182 pounds
and DeSean Jackson a mere 175 pounds. The 2009 class, however,
turned the tide back towards the “size matters” theory,
although it wasn’t exactly crystal clear since only Nicks
exceeded the 6’ and 200 pound threshold. Collie, Maclin
and Wallace were all listed right at the cutoff of 6’, 200
lbs., so perhaps we should call them “tweeners” instead
of “big”. Percy Harvin was the only “small”
target, however as a former college running back he certainly
wasn’t slight of build and was a beast with the ball in
his hands – and let’s face it at 5’11”
and 195 pounds he could have been lumped into the “tweener”
category as well.
Summarizing the past data and knowing it could be as little as
one or two rookie wide receivers worth acquiring for your redraft
squad, you should generally only look at wide receivers that were
drafted within the first two rounds, are of at least average size
(but bigger is better) and of course will more than likely be
given an opportunity to receive playing time. There are exceptions
of course, but if you are going to take a risk, it may as well
be an educated one.
Below are the top five rookie wide receivers that are most likely
to breakout in my opinion during the 2010 season. If you want
to really impress your league mates, and get closer to your league’s
trophy while taking on a little risk for a potentially high reward,
grab one of these guys as your WR4 or WR5 instead of a an uninspiring
veteran like Michael Jenkins, Justin Gage or Tory Holt in the
later rounds of your draft.
Bryant: Obvious rookie impact.
Dez
Bryant, DAL: Bryant is by far the most obvious and most likely
breakout rookie of this class. The 6'2", 225-lbs. receiver from
Oklahoma State, was drafted in Round 1 by the Dallas Cowboys and
has drawn comparisons to some of the better receivers that have
played in the NFL including Larry Fitzgerald and Michael Irvin.
Bryant has more than adequate speed to get deep and can make big
plays out of short catches. He attacks the ball in the air and
uses his size to keep cornerbacks at bay. He should be an immediate
starter (does anyone really think Roy Williams will hold him off?)
on one of the best offenses in the NFL. Potentially holding him
back are all the mouths Tony Romo has to feed, but with defenses
having to fear Miles Austin and concern themselves with Jason
Witten, Bryant should have room to make plays. He is the only
rookie worth a mid-round pick in redraft leagues.
Arrelious
Benn, TB: Benn often draws comparisons to Anquan Boldin due
to his size (6’1”, 219) and run-after-the-catch abilities. The
problem is he occasionally shows a lack concentration and drops
a few catchable balls – but at the same time has shown the ability
to take a big hit and still hold onto the football. The Buccaneers
traded up three spots in the second round to select the Illinois
receiver, and with the lack of serious competition in Tampa Bay,
Benn could see himself lining up opposite fellow rookie Mike Williams
in the starting lineup on opening day. At the very least Benn
should find himself splitting reps with Williams and second-year
WR Sammie Stroughter in a 3-wide-receiver rotation. Benn may be
inconsistent given his and QB Josh Freeman’s inexperience – but
just take one look at what Anquan Boldin did as a rookie and you
just may be tempted to grab Benn a round earlier than his current
ADP of 14.06.
Mike
Williams, TB: As stated above, the Buccaneers just may be
lining up two rookies at WR during the 2010 season. That may not
bode well for the Tampa Bay offense, but it does give two good
opportunities for rookie production. Williams was arguably a first
round talent that slipped to Round 4 due to his decision to bail
on the Syracuse football team during the 2009 season. He is capable
of making big plays and has really impressed the coaching staff
and beat writers in Tampa during his OTA workouts. Williams is
6’1” and 221 pounds so he has the size to create mismatches in
the secondary. Between Williams, Benn and TE Kellen Winslow there
may be a few sore cornerbacks in the locker room after facing
Tampa Bay this upcoming season.
Demaryius
Thomas, DEN: Thomas was curiously the first wide receiver
taken in the draft, when Denver passed up Dez Bryant. Thomas is
a bit raw coming out of Georgia Tech, but due to his size (6’3”,
224) and speed combo and where he played college ball he has drawn
comparisons to Calvin Johnson. He’s not as fast as Johnson, and
if it wasn’t for the Georgia Tech connection the comparisons probably
would have never been uttered, but he does have skills. Someone
will need to replace Brandon Marshall’s production and Thomas
will at the very least be used to stretch the field so that veterans
Jabar Gaffney and third year receiver Eddie Royal can work underneath.
Thomas’ height, speed and strength should allow him to win some
deep balls down the sideline allowing him to break a big play
which in turn allows him to put up nice fantasy points even in
games where he only manages a few catches.
Golden
Tate, SEA: Ok so he’s only 5’10” 199 pounds, but there’s no
denying that he’ll have an opportunity and with a second-round
pedigree he fits all the criteria otherwise. Tate is an interesting
prospect in that he has the skills to advance the ball after the
catch due to his superb vision and agility and the speed to get
deep – so he can be effective underneath or downfield. At Notre
Dame he showed the ability to win the ball in the air, but will
his height translate to the next level? By all accounts, disappointing
free agent acquisition T.J Houshmandzadeh will be handed one starting
spot, but the opportunity to line up across from him will be wide
open. Tate will need to beat out career underachievers Deion Branch
and Big Mike Williams, with the stiffest competition likely coming
from second year wideout Deon Butler. Butler and Tate have similar
styles so it will likely come down to the wire in training camp,
but Pete Carroll could just be inclined to award a close call
to the guy he drafted over the incumbent.
Waiver wire sleepers, but not worth a draft
pick except for deep leagues:
Emmanuel Sanders, PIT: He should take over the slot role that
allowed Mike Wallace to appear on the list above. He has really
nice speed and adjusts to the football well on deep routes, so
he could catch a few long passes this season. Sanders could be
a decent bye week filler when the Steelers face a poor pass defense.
Eric Decker, DEN: Decker is a possession type WR that could be
a solid weekly contributor immediately in point per reception
leagues if he gains Kyle Orton’s trust. While his ceiling
is likely limited, a good possession WR is an often-overlooked
asset in fantasy football.
Mardy Gilyard, STL: Gilyard should compete for time in the slot
in St. Louis this season. And if Donnie Avery fails to further
progress or if Laurent Robinson fails to stay healthy once again,
he could be in for a bigger role. Bradford is a strong deep passer
and Gilyard can fly.
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