Young Targets 
              7/1/10   
              The past two off-seasons we have examined the conventional wisdom 
              in the fantasy football community which warned owners to stay away 
              from rookie wide receivers in redraft leagues. While generally you 
              are still better off spending high draft picks on the “sure 
              thing studs” and mid-round picks on those crafty veterans 
              that still produce, there’s some value to adding a rookie 
              wide receiver to your squad in the later rounds of your draft. The 
              data we examined showed that in recent seasons (over the last 
              10-12 years), at least one rookie wide receiver has emerged as a 
              legitimate fantasy starter, and in most years, two or more rookie 
              wideouts have been worthy of entering Sunday lineups. 
              Last season was no exception. In fact, at least five rookie WRs 
                likely found their way into starting lineups in leagues which 
                required at least 3 starting WRs. Hakeem Nicks, Percy Harvin, 
                Mike Wallace and Jeremy Maclin were all above 700 yards receiving 
                - the mark I have used to reflect the yardage minimum one would 
                expect from a fantasy football starter at the position - and Austin 
                Collie just missed the 700-yard threshold but led all rookies 
                with 7 TD receptions. All but Maclin scored 6 or more TDs – 
                a more than acceptable total for a WR2 or WR3 on your fantasy 
                squad. All in all it was a banner year for rookie receivers. While 
                none approached Randy Moss or Anquan Boldin rookie season territory, 
                the fact that five rookie wideouts were extremely relevant in 
                redraft leagues tells us, as Bob Dylan once proclaimed, “the 
                times they are a changing.”  
                 
               
              
               It seems that rookie wide receivers are now more equipped to 
                transition from the college ranks to the NFL without the extended 
                learning curve that was the norm in the past. Why has this happened? 
                The reasons aren’t necessarily relevant - but some theories 
                are included in my past articles 
                - all we really need to know is that it has been happening for 
                over a decade now. 
              Without rehashing my entire work from the past two years – 
                the most important characteristics to look for while attempting 
                to find a successful candidate from the pool of rookie wideouts 
                are fairly obvious: opportunity and draft position.  
              Obviously a young wide receiver sitting behind a veteran will 
                not help your fantasy squad. The player’s superior talent 
                or an injury to an incumbent must get the rookie on the field 
                in order for him to produce. It’s no surprise to anyone; 
                without opportunity, there can be no production. 
              The second criteria, draft position, while slightly less obvious, 
                is still a pretty easy correlation to make. The data showed that 
                all but a small percentage of fantasy relevant rookie receivers 
                were drafted in Rounds 1 and 2 of the NFL Draft. The draft position 
                of the player generally reflects their talent level (The Oakland 
                Raiders notwithstanding) – while also helping to create 
                the opportunity. A highly drafted player is more likely to see 
                the field as a rookie for obvious reasons. The 2009 class was 
                hardly an exception to this rule. Harvin, Nicks and Maclin were 
                all chosen in the first round of the draft. Wallace and Collie 
                were the “exceptions”, but didn’t fall that 
                much farther having been drafted in Round 3 and 4, respectively. 
                 
                Further delving into the data, we also saw that size does indeed 
                matter. The results of the study conducted in the 2008 preseason 
                showed that a “big” WR was much more likely to come 
                out of the gates running. Most of the successful rookies were 
                at least six feet tall and most were at least 200 pounds. However, 
                the “size” criteria was turned on its head at the 
                conclusion of the 2008 season. Both WRs that emerged in 2008 were 
                only 5’10” with Eddie Royal weighing only 182 pounds 
                and DeSean Jackson a mere 175 pounds. The 2009 class, however, 
                turned the tide back towards the “size matters” theory, 
                although it wasn’t exactly crystal clear since only Nicks 
                exceeded the 6’ and 200 pound threshold. Collie, Maclin 
                and Wallace were all listed right at the cutoff of 6’, 200 
                lbs., so perhaps we should call them “tweeners” instead 
                of “big”. Percy Harvin was the only “small” 
                target, however as a former college running back he certainly 
                wasn’t slight of build and was a beast with the ball in 
                his hands – and let’s face it at 5’11” 
                and 195 pounds he could have been lumped into the “tweener” 
                category as well.  
                 
                Summarizing the past data and knowing it could be as little as 
                one or two rookie wide receivers worth acquiring for your redraft 
                squad, you should generally only look at wide receivers that were 
                drafted within the first two rounds, are of at least average size 
                (but bigger is better) and of course will more than likely be 
                given an opportunity to receive playing time. There are exceptions 
                of course, but if you are going to take a risk, it may as well 
                be an educated one. 
              Below are the top five rookie wide receivers that are most likely 
                to breakout in my opinion during the 2010 season. If you want 
                to really impress your league mates, and get closer to your league’s 
                trophy while taking on a little risk for a potentially high reward, 
                grab one of these guys as your WR4 or WR5 instead of a an uninspiring 
                veteran like Michael Jenkins, Justin Gage or Tory Holt in the 
                later rounds of your draft.  
                  
                  Bryant: Obvious rookie impact. 
                 
               
              Dez 
                Bryant, DAL: Bryant is by far the most obvious and most likely 
                breakout rookie of this class. The 6'2", 225-lbs. receiver from 
                Oklahoma State, was drafted in Round 1 by the Dallas Cowboys and 
                has drawn comparisons to some of the better receivers that have 
                played in the NFL including Larry Fitzgerald and Michael Irvin. 
                Bryant has more than adequate speed to get deep and can make big 
                plays out of short catches. He attacks the ball in the air and 
                uses his size to keep cornerbacks at bay. He should be an immediate 
                starter (does anyone really think Roy Williams will hold him off?) 
                on one of the best offenses in the NFL. Potentially holding him 
                back are all the mouths Tony Romo has to feed, but with defenses 
                having to fear Miles Austin and concern themselves with Jason 
                Witten, Bryant should have room to make plays. He is the only 
                rookie worth a mid-round pick in redraft leagues. 
              Arrelious 
                Benn, TB: Benn often draws comparisons to Anquan Boldin due 
                to his size (6’1”, 219) and run-after-the-catch abilities. The 
                problem is he occasionally shows a lack concentration and drops 
                a few catchable balls – but at the same time has shown the ability 
                to take a big hit and still hold onto the football. The Buccaneers 
                traded up three spots in the second round to select the Illinois 
                receiver, and with the lack of serious competition in Tampa Bay, 
                Benn could see himself lining up opposite fellow rookie Mike Williams 
                in the starting lineup on opening day. At the very least Benn 
                should find himself splitting reps with Williams and second-year 
                WR Sammie Stroughter in a 3-wide-receiver rotation. Benn may be 
                inconsistent given his and QB Josh Freeman’s inexperience – but 
                just take one look at what Anquan Boldin did as a rookie and you 
                just may be tempted to grab Benn a round earlier than his current 
                ADP of 14.06. 
              Mike 
                Williams, TB: As stated above, the Buccaneers just may be 
                lining up two rookies at WR during the 2010 season. That may not 
                bode well for the Tampa Bay offense, but it does give two good 
                opportunities for rookie production. Williams was arguably a first 
                round talent that slipped to Round 4 due to his decision to bail 
                on the Syracuse football team during the 2009 season. He is capable 
                of making big plays and has really impressed the coaching staff 
                and beat writers in Tampa during his OTA workouts. Williams is 
                6’1” and 221 pounds so he has the size to create mismatches in 
                the secondary. Between Williams, Benn and TE Kellen Winslow there 
                may be a few sore cornerbacks in the locker room after facing 
                Tampa Bay this upcoming season. 
              Demaryius 
                Thomas, DEN: Thomas was curiously the first wide receiver 
                taken in the draft, when Denver passed up Dez Bryant. Thomas is 
                a bit raw coming out of Georgia Tech, but due to his size (6’3”, 
                224) and speed combo and where he played college ball he has drawn 
                comparisons to Calvin Johnson. He’s not as fast as Johnson, and 
                if it wasn’t for the Georgia Tech connection the comparisons probably 
                would have never been uttered, but he does have skills. Someone 
                will need to replace Brandon Marshall’s production and Thomas 
                will at the very least be used to stretch the field so that veterans 
                Jabar Gaffney and third year receiver Eddie Royal can work underneath. 
                Thomas’ height, speed and strength should allow him to win some 
                deep balls down the sideline allowing him to break a big play 
                which in turn allows him to put up nice fantasy points even in 
                games where he only manages a few catches. 
               Golden 
                Tate, SEA: Ok so he’s only 5’10” 199 pounds, but there’s no 
                denying that he’ll have an opportunity and with a second-round 
                pedigree he fits all the criteria otherwise. Tate is an interesting 
                prospect in that he has the skills to advance the ball after the 
                catch due to his superb vision and agility and the speed to get 
                deep – so he can be effective underneath or downfield. At Notre 
                Dame he showed the ability to win the ball in the air, but will 
                his height translate to the next level? By all accounts, disappointing 
                free agent acquisition T.J Houshmandzadeh will be handed one starting 
                spot, but the opportunity to line up across from him will be wide 
                open. Tate will need to beat out career underachievers Deion Branch 
                and Big Mike Williams, with the stiffest competition likely coming 
                from second year wideout Deon Butler. Butler and Tate have similar 
                styles so it will likely come down to the wire in training camp, 
                but Pete Carroll could just be inclined to award a close call 
                to the guy he drafted over the incumbent. 
                 
                Waiver wire sleepers, but not worth a draft 
                pick except for deep leagues: 
                 
                Emmanuel Sanders, PIT: He should take over the slot role that 
                allowed Mike Wallace to appear on the list above. He has really 
                nice speed and adjusts to the football well on deep routes, so 
                he could catch a few long passes this season. Sanders could be 
                a decent bye week filler when the Steelers face a poor pass defense. 
                 
                Eric Decker, DEN: Decker is a possession type WR that could be 
                a solid weekly contributor immediately in point per reception 
                leagues if he gains Kyle Orton’s trust. While his ceiling 
                is likely limited, a good possession WR is an often-overlooked 
                asset in fantasy football. 
                 
                Mardy Gilyard, STL: Gilyard should compete for time in the slot 
                in St. Louis this season. And if Donnie Avery fails to further 
                progress or if Laurent Robinson fails to stay healthy once again, 
                he could be in for a bigger role. Bradford is a strong deep passer 
                and Gilyard can fly. 
               
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