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The Trader's Psychology
6/20/00
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Before getting to far along in this article I want to thank the all of you that took time to write a nice note to me last week and especially to thank you guys that didn't write because you thought my article stunk!

This week's topic is the trading psychology. We'll get into some tips for trading today as well. One of the items that you want to remember about fantasy football or any other sport is a saying that one of my fantasy baseball friends coined for our league "They are just names on a paper". This saying is so true. Before you can realistically get into the fantasy football scene you have to check reality at the door. Is it possible to trade Terrell Davis for Cris Carter? One would think, no probably not. However, anything is possible when trading fantasy football players. I am going to take you through some famous football trades that I have made and tell you what I was thinking. I am also going to give you some tips that will allow you to be successful in every trade that you attempt from this day forward. Shall I continue?

I'm glad you said yes or this would have been one boring freakin' article. Lets look first at three trades I made last year and determine how they turned out.

Trade number one, this trade was done in my CCL dynasty league. If you don't know what I am talking about go back and read last week's article or visit the CCL Online

I chose Terrell Davis with the first overall pick last year and was mighty disappointed in his performance. Normally with a player of his magnitude I would wait it out and see if he would come out of his funk. Two factors played into my decision to trade him. First of all, I could tell that the main reason he was struggling was the poor quarterbacking that Denver was getting. He wasn't going to run the ball any better until the quarterback situation got a whole lot better in Denver and that didn't look like that was going to happen for a while. Secondly, after four weeks into the season I was virtually out of the running for the play-offs since only the three division winners and a wild card make the upper tournament. Even though I knew this, I wasn't extremely excited about trading Terrell Davis, you know? Anyhow, I sent out a mass e-mail to see what kind of takers I had. One offer was "more" than any other was so I took it. There was a great deal of haggling I demanded 5 players for TD hoping to get three quality players. I ended up getting Duce Staley, Gary Brown, and a first round pick in this years draft for him. That was real quality I think now because Duce is a upper echelon back (top ten) and I now have an extra first round pick to either deal or draft Terrell's rookie replacement (Travis Prentice?). Unfortunately the guy I traded with won the division and got a high draft pick. I traded away my first round pick and which ended up being the second overall. So final analysis was I screwed this deal up badly. The only thing going for me in the deal was that Terrell blew out his knee a week or two after I traded him.

Trade number two, was done in the same league after the season. Looking back at season after it's completion I decided that my weakest position (it was hard to choose since Kordell was my starter and Duce was my only real running back) was receiver. Lucky for me in the CCL we can start 2 running backs or 3 wide receivers plus a tight end. I had Tony Gonzalez and I put him up for trade bait. This time I was a little smarter. I traded with a guy who hates to trade and told him that I wasn't going to do a deal that he wasn't comfortable with. On top of that he was the league champ from the just completed season so he was feeling pretty good about himself. I told him I would trade him Tony Gonzalez and Kevin Johnson (he is a monstrous Syracuse Orangemen fan) but I needed a butt-load of receivers and a draft pick. I didn't mind trading Gonzalez because of the tight end heavy college class coming out, Becht, Franks, and others. Here is what we settled on…I got Carl Pickens, Wayne Chrebet, Reidel Anthony and his first round pick for this years draft for Gonzalez and Johnson. There are some mixed reviews on this trade but I love it. Especially if/when Pickens and the Jets hook up. I got three guys that can play for me (I also have Curtis Conway, Tony Martin, and Jake Reed) plus I now have 3 of 4 picks at the end of round one and the start of round two. I hated to lose Johnson but now I have guys that I can start each week.

The final trade took place in my MFFL league, which for those that don't remember is my friendly "beer" league. We don't go for the throat but it's friendly competition. In that league we can trade at only two times during the season. They are at the trade sessions when everyone gets together to watch football and as the name says…trade. We like these sessions because we do have some guys that live out of town and they feel kind of left out when they get the newsletter and read that I traded player x with my dad. It seems underhanded even when its not. I digress, the last trade session takes place with about three weeks left before the play-offs so it's really the last chance to load up for the play-offs. What I did was a stroke of genius…I thought. I was neck and neck with another owner (he couldn't show up to the draft because his wife was giving birth so I drafted his team for him….remember last weeks article about honesty) he had a really good team and he was in my division. I saw my chance. I had drafted Stephen Davis and made sure that everyone knew it. I knew that with Washington locking up their play-off spot he was going to be sitting before too much longer. I took my shot. I offered up Stephen Davis for Duce Staley and Doug Flutie. As you can tell I do like Duce Staley, I had him in every league (5) last year. What made this move so brilliant was that I moved into first place and then to the championship before Bum's son decided "to be a coach" and let freaking Rob Johnson play. I lost by 6 points in the championship.

As we look at these three trades I want to show you three strategies that you can use to either help yourself or be suckered into someone else's ploy. First of all no one trades unless they think they are getting a good deal. So make sure you look for the fine print before doing any deal and don't be rushed. If they can't take one extra hour, day, or whatever then something is up and you need to check it out. Now on to example one… I made a major faux pas. Instead of waiting to see what was going to happen with Terrell I moved for basically nothing. I got a low first round pick and Duce Staley. Adding Gary Brown was basically like adding nothing. I took my friends saying to heart, "they are only names on a paper". I like the saying but don't be stupid. Unless the first round pick was in the top five there was no way I should be doing that deal. I really made three errors 1. I rushed myself I tried to hurry up and move him before he had any more bad games 2. I didn't think about the consequences of what his first round pick might be so I got stuck with the equivalent of a fourth round pick in a regular non-dynasty draft and 3. I didn't do the research on other teams to see if I could propose a deal…I just took the first thing that came to me.

In example two I did a better job. I canvassed the entire league and found players on each team that I liked. I then looked at owners that needed a tight end, after doing that I offered the best tight end last year Tony Gonzalez. Some things you can take from this trade…always do your research. See what your team needs and see which teams can fill your need. After you find a player or two that can fill your holes make an offer. Your first offer should be just outrageous enough that there is no way that they would accept it but not so outrageous that you make them mad. In this case I knew the guy was tentative in trading so I needed a little different approach. I needed him to make the first offer so he felt comfortable and then I kept negotiating up till we reached and agreement. I didn't want to trade KJ but I had to in order to receive three players and a first round pick. Don't be afraid to pull the trigger…if it looks like a duck, smells like a duck, and sounds like a duck…it's probably a duck. The same holds true for trades…if it looks like a good deal and after researching it sounds like a good deal it's probably a good deal.

In the final example I was the wily negotiator. I inventoried my team looked at it's needs saw a competitor that didn't fit the bill completely but had enough players that while I wasn't strengthening my team tremendously I was hurting his team more. Know what you want and ask for it…you just might get it.

The two most important things to remember from this article are 1. Do your research and 2. "They are only names on a paper". Don't be afraid to trade…just make a good deal but say no if your getting hosed.

Next week we look at the mock draft that I ran for FF Today and what you can learn from it.

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