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Wide Receiver, Los Angeles Rams
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Draft: 2017 Round 3 (5) College: Eastern Washington Ht: 6’2” Wt: 204 DOB: 1993-06-15 Age: 27 |
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Receiving | Rushing |
Fantasy |
Season |
Team |
G |
Target |
Rec |
Yard |
Avg |
TD | Att |
Yard |
Avg |
TD |
FPts |
FPts/G |
2017 |
LAR |
15 |
94 |
62 |
869 |
14.0 |
5 |
0 |
0 |
- |
0 |
178.9 |
11.9 |
2018 |
LAR |
8 |
55 |
40 |
566 |
14.2 |
6 |
4 |
25 |
6.3 |
0 |
135.1 |
16.9 |
2019 |
LAR |
16 |
134 |
94 |
1,161 |
12.4 |
10 |
2 |
4 |
2.0 |
0 |
270.5 |
16.9 |
2020 |
LAR |
15 |
125 |
92 |
974 |
10.6 |
3 |
4 |
33 |
8.3 |
0 |
210.7 |
14.0 |
2020 (Projected) |
LAR |
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78 |
1,066 |
13.7 |
7 |
0 |
0 |
- |
0 |
226.6 |
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While Robert Woods was the unlucky one in the passing game with only two touchdowns on 90 catches, slot receiver Kupp blew up with his first 10-touchdown season in 2019 and he did so on 94 catches for 1,161 yards. Fantasy owners who took a chance on Kupp, who was being drafted third on his own team among wide receivers heading into 2019, were rewarded as he finished as the fantasy WR4 overall.
What's interesting about Kupp's game log, however, is how and when his production came. He did the vast majority of his reception and yardage damage in the first half of the season as he caught 58 passes for 792 yards and five touchdowns over his first eight games. That alone would be a quality fantasy season for many wide receivers and it could be argued that Kupp was the most valuable receiver in fantasy up to that point, given his ADP heading into the season.
It was around that point, however, when the Rams began to shift their offensive scheme toward heavier sets. While this affected Brandin Cooks the most, it also affected Kupp not only in snap share, but more importantly in target share. Kupp had averaged nearly 11 targets per game through the Rams' first eight games, but that number shrunk all the way down to just under six targets per game in the Rams' final eight games.
Certainly getting Cooks entirely out of the offense should lead to more opportunities than Kupp was seeing in the second half of 2019, but it just doesn't seem likely that he's going to get back to near the 11 targets per game that he was seeing when he was producing high-end WR1 numbers in the first half of 2019. He can still be productive on something closer to eight targets per game, but don't expect the type of per-target efficiency that he was producing down the stretch as his low volume and low yardage totals were being propped up by an unsustainably high touchdown ratio. Kupp failed to exceed 65 receiving yards in seven of the Rams' final eight games, while scoring a touchdown in five separate contests. There are some receivers who just have a "nose for the end zone," but that number is quite high even for those type of players.
The reality is that the Rams may end up running more 12-personnel in 2020 than they even did in 2019, which would mean a shift to the outside for Kupp, who has been the Rams' dynamite weapon out of the slot since he came into the league. It's not that Kupp is incapable of producing in an outside role, but he's certainly better suited to play out of the slot, so expect more fluctuation in his numbers than what we've seen from him throughout his short career thus far.
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Lions ship Matthew Stafford to the Rams Lions Get Goff and two first-round picks By: Mike Krueger | Sat Jan 30, 11:30 pm

| | More on the first - but not the last - major QB moves of 2021: Matthew Stafford to the Rams in exchange for Jared Goff, a 2021 third-round pick, and 2022 and 2023 first-round picks: (Adam Schefter on Twitter)
FFToday's Take: Our first big move of the off-season is a blockbuster. The price seems steep for the 32 year-old quarterback but getting rid of Goff's contract was going to come at a high price. The Lions are in a rebuilding mode and this move doesn't bode well for the fantasy prospects of Kenny Golladay. However, Cooper Kupp, Robert Woods and Cam Akers will be valuable targets in 2021 redraft leagues.

| Cooper Kupp a gametime decision Knee injury By: Mike Krueger | Sat Jan 16, 7:01 am

| | Rams’ WR Cooper Kupp is considered a “true game-time decision” for today’s Divisional Playoff against the Packers due to the bursitis in his knee, per source. Rams do not expect to decide on his status until pre-game warmups. (Adam Schefter on Twitter)
FFToday's Take: Kupp is in danger of being on the inactive list today. If Kupp sits, Josh Reynolds and Van Jefferson would see an increase in opportunities although it's hard to get excited about anyone in this passing game given Goff's thumb injury and less than ideal weather expected in Green Bay.

| Rams optimistic Cooper Kupp will play Bursitis in his knee By: Mike Krueger | Mon Jan 11, 7:00 am

| | Defensive tackle Aaron Donald has a rib injury, wide receiver Cooper Kupp has bursitis in his knee, quarterback John Wolford has a stinger and quarterback Jared Goff is continuing to recover from thumb surgery that he underwent on Dec. 28. Rams coach Sean McVay expressed optimism Sunday evening that Donald and Kupp can return for next Saturday's contest, but the quarterback situation remains unclear. (ESPN)
FFToday's Take: McVay isn't likely to name a starting quarterback anytime soon but the smart money is on Goff getting the start after he stepped in for the injured Wolford in the first quarter of the Rams Wildcard game against the Seahawks. McVay did acknowledge that Goff's thumb injury did hamper the QBs play. Kupp will likely be limited in practice this week but should suit up.

| Cooper Kupp expected to practice Wednesday COVID-19 list By: Mike Krueger | Tue Jan 5, 6:11 pm

| | Sean McVay confirms both would be back this week, with Cooper Kupp returning tomorrow. Brockers can come back a little later in the week provided both continue to be asymptomatic. (Jourdan Rodrigue on Twitter)
FFToday's Take: Kupp missed Week 17 after being placed on the COVID-19 list. It's still unclear who the Rams quarterback will be this week against the Seahawks. Jared Goff (thumb) is expected to get some practice time in this week. John Wolford had a mediocre showing in Week 17 (22-38, 231-0-1; 6-56) against the Cardinals.

| Christian Kirk lands on COVID-19 list Arizona limping into Week 17 By: Mike Krueger | Sat Jan 2, 11:30 pm

| | We have placed WR Christian Kirk on the Reserve/COVID-19 list. (Arizona Cardinals on Twitter)
FFToday's Take: With Kirk down, Kyler Murray nursing a leg injury and Chase Edmonds battling a hip issue the Cardinals will be at less than 100 percent when the face the Rams in Week 17. Edmonds is a gametime decision but their is optimism he will play. The Rams will be without Cooper Kupp and Jared Goff.

| Cooper Kupp out for Week 17 COVID-19 list By: Mike Krueger | Wed Dec 30, 11:40 am

| | #Rams WR Cooper Kupp was placed on the COVID-19 reserve list because of a positive test and he’s out for Sunday, source said. So, no Jared Goff and no Cooper Kupp vs. the #AZCardinals. (Ian Rapoport on Twitter)
FFToday's Take: The Rams still need a win to clinch a playoff birth but will now be down Jared Goff, Darrell Henderson and Cooper Kupp. John Wolford will be starting at QB and will have Robert Woods and Josh Reynolds as his main weapons outside. Malcolm Brown should see the bulk of the work at running back unless Cam Akers is able to make a return from his sprained ankle.

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Receiving | Rushing |
Fantasy |
Week |
Opp |
Result |
Target |
Rec |
Yard |
Avg |
TD | Att |
Yard |
Avg |
TD |
FPts |
1 |
DAL |
W 20-17 |
5 |
4 |
40 |
10.0 |
0 |
0 |
0 |
- |
0 |
8.0 |
2 |
at PHI |
W 37-19 |
6 |
5 |
81 |
16.2 |
0 |
2 |
19 |
9.5 |
0 |
15.0 |
3 |
at BUF |
L 32-35 |
10 |
9 |
107 |
11.9 |
1 |
0 |
0 |
- |
0 |
25.7 |
4 |
NYG |
W 17-9 |
7 |
5 |
69 |
13.8 |
1 |
1 |
-2 |
-2.0 |
0 |
17.7 |
5 |
at WAS |
W 30-10 |
8 |
5 |
66 |
13.2 |
0 |
0 |
0 |
- |
0 |
11.6 |
6 |
at SF |
L 16-24 |
9 |
3 |
11 |
3.7 |
0 |
0 |
0 |
- |
0 |
4.1 |
7 |
CHI |
W 24-10 |
6 |
6 |
43 |
7.2 |
0 |
1 |
16 |
16.0 |
0 |
11.9 |
8 |
at MIA |
L 17-28 |
21 |
11 |
110 |
10.0 |
0 |
0 |
0 |
- |
0 |
22.0 |
10 |
SEA |
W 23-16 |
7 |
5 |
50 |
10.0 |
0 |
0 |
0 |
- |
0 |
10.0 |
11 |
at TB |
W 27-24 |
13 |
11 |
145 |
13.2 |
0 |
0 |
0 |
- |
0 |
25.5 |
12 |
SF |
L 20-23 |
5 |
2 |
41 |
20.5 |
0 |
0 |
0 |
- |
0 |
6.1 |
13 |
at ARI |
W 38-28 |
9 |
8 |
73 |
9.1 |
0 |
0 |
0 |
- |
0 |
15.3 |
14 |
NE |
W 24-3 |
5 |
5 |
33 |
6.6 |
1 |
0 |
0 |
- |
0 |
14.3 |
15 |
NYJ |
L 20-23 |
5 |
5 |
39 |
7.8 |
0 |
0 |
0 |
- |
0 |
8.9 |
16 |
at SEA |
L 9-20 |
9 |
8 |
66 |
8.3 |
0 |
0 |
0 |
- |
0 |
14.6 |
WC |
at SEA |
W 30-20 |
9 |
4 |
78 |
19.5 |
0 |
0 |
0 |
- |
0 |
11.8 |
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WC = Wild-Card
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Receiving | Rushing |
Fantasy |
Week |
Opp |
Result |
Target |
Rec |
Yard |
Avg |
TD | Att |
Yard |
Avg |
TD |
FPts |
1 |
at CAR |
W 30-27 |
10 |
7 |
46 |
6.6 |
0 |
0 |
0 |
- |
0 |
11.6 |
2 |
NO |
W 27-9 |
9 |
5 |
120 |
24.0 |
0 |
1 |
6 |
6.0 |
0 |
17.6 |
3 |
at CLE |
W 20-13 |
12 |
11 |
101 |
9.2 |
2 |
0 |
0 |
- |
0 |
33.1 |
4 |
TB |
L 40-55 |
15 |
9 |
121 |
13.4 |
1 |
1 |
-2 |
-2.0 |
0 |
26.9 |
5 |
at SEA |
L 29-30 |
17 |
9 |
117 |
13.0 |
1 |
0 |
0 |
- |
0 |
26.7 |
6 |
SF |
L 7-20 |
6 |
4 |
17 |
4.3 |
0 |
0 |
0 |
- |
0 |
5.7 |
7 |
at ATL |
W 37-10 |
8 |
6 |
50 |
8.3 |
0 |
0 |
0 |
- |
0 |
11.0 |
8 |
CIN |
W 24-10 |
10 |
7 |
220 |
31.4 |
1 |
0 |
0 |
- |
0 |
35.0 |
10 |
at PIT |
L 12-17 |
4 |
0 |
0 |
- |
0 |
0 |
0 |
- |
0 |
0.0 |
11 |
CHI |
W 17-7 |
3 |
3 |
53 |
17.7 |
0 |
0 |
0 |
- |
0 |
8.3 |
12 |
BAL |
L 6-45 |
10 |
6 |
35 |
5.8 |
0 |
0 |
0 |
- |
0 |
9.5 |
13 |
at ARI |
W 34-7 |
6 |
6 |
65 |
10.8 |
1 |
0 |
0 |
- |
0 |
18.5 |
14 |
SEA |
W 28-12 |
4 |
4 |
45 |
11.3 |
1 |
0 |
0 |
- |
0 |
14.5 |
15 |
at DAL |
L 21-44 |
6 |
6 |
41 |
6.8 |
1 |
0 |
0 |
- |
0 |
16.1 |
16 |
at SF |
L 31-34 |
4 |
4 |
31 |
7.8 |
1 |
0 |
0 |
- |
0 |
13.1 |
17 |
ARI |
W 31-24 |
10 |
7 |
99 |
14.1 |
1 |
0 |
0 |
- |
0 |
22.9 |
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Receiving | Rushing |
Fantasy |
Week |
Opp |
Result |
Target |
Rec |
Yard |
Avg |
TD | Att |
Yard |
Avg |
TD |
FPts |
1 |
at LV |
W 33-13 |
9 |
5 |
52 |
10.4 |
1 |
2 |
16 |
8.0 |
0 |
17.8 |
2 |
ARI |
W 34-0 |
6 |
6 |
63 |
10.5 |
0 |
0 |
0 |
- |
0 |
12.3 |
3 |
LAC |
W 35-23 |
5 |
4 |
71 |
17.8 |
1 |
1 |
-3 |
-3.0 |
0 |
16.8 |
4 |
MIN |
W 38-31 |
11 |
9 |
162 |
18.0 |
2 |
0 |
0 |
- |
0 |
37.2 |
5 |
at SEA |
W 33-31 |
9 |
6 |
90 |
15.0 |
1 |
0 |
0 |
- |
0 |
21.0 |
6 |
at DEN |
W 23-20 |
1 |
0 |
0 |
- |
0 |
1 |
12 |
12.0 |
0 |
1.2 |
9 |
at NO |
L 35-45 |
6 |
5 |
89 |
17.8 |
1 |
0 |
0 |
- |
0 |
19.9 |
10 |
SEA |
W 36-31 |
8 |
5 |
39 |
7.8 |
0 |
0 |
0 |
- |
0 |
8.9 |
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