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Like his teammate Robert Woods, Cooper Kupp struggled through an ugly season from quarterback Jared Goff in 2020. Kupp saw his yards per reception drop to a career low of 10.6 and his yards per target were also a career low at 7.9. Anyone watching the team from the outside could've told you that quarterback play was a problem, so the Rams opting to make the move to acquire Matthew Stafford should be a welcome change for both Kupp and Woods enthusiasts.
Kupp has primarily played out of the slot throughout his career, but actually saw his slot snaps drop a bit this past season when the Rams opted to play significantly more 12-personnel than they had in previous years. This made sense as the team was without Brandin Cooks, which meant that they were down to only two proven wide receivers on the roster. This meant more total playing time for tight ends Tyler Higbee and Gerald Everett, but it also meant that Kupp had to play outside more often. With Everett now gone and the Rams adding both DeSean Jackson in free agency and Tutu Atwell in the second round of the draft, it would seem likely that they will be looking to transition back into being one of the NFL's most consistent three-WR set offenses. This should allow Kupp to spend more time in the slot, where he's seen most of his success throughout his career. Kupp isn't a particularly fast or strong player, but he possesses tremendous open field agility and his route-running allows him to absolutely abuse the linebackers, safeties and nickel corners that dare line up to defend him out of the slot.
Kupp is currently being drafted just behind Woods and while his 2020 season saw him finish significantly behind that number, there's plenty of reason to believe that he'll be back to being a solid WR2 this season, particularly in PPR formats.
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 Robert Woods tears ACL in practice Friday
Out for the year
By: Mike Krueger | Sat Nov 13, 12:45 pm
| | On the same day that the team signed WR Odell Beckham Jr., Rams’ WR Robert Woods tore his ACL at practice Friday, sources tell
@diannaESPN and me. (Adam Schefter on Twitter)
FFToday's Take: Wow. With Woods out the Rams will quickly shift OBJ into the starting lineup. Cooper Kupp and Van Jefferson should be featured Monday night against the 49ers. OBJ moves up to a WR2 for the remainder of the season.
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