Investing in rookies for redraft purposes is not for everyone. They
are unpredictable, tend to wear out by the time the fantasy playoffs
roll around and can often be overhyped. I choose to look at it another
way, however. With the exception of a select few in recent years,
the earliest first-year runners typically go is the third round
while incoming receivers can often be had in the seventh round or
later. In other words, if an owner is doing his/her job, the most
he/she should be asking out of a rookie is to be a RB2 or WR3. When
one considers what we are often left with to choose from at those
positions in those areas of the draft, it doesn’t seem like
such a bad deal if we can land a Day 1 or Day 2 talent just because
he is unproven and/or has a veteran obstacle or two in the way.
We kicked off our preseason preparation last week with the release
of the bottom half of my top
20 rookies and will conclude our discussion about the incoming
draft class this week with the 10 players I believe will have
the most impact on the NFL this season.
As per usual, I think it helps to ask at least four simple questions
when evaluating rookies – each of which I will try to address
in the write-ups below:
1) Is he in a position to succeed?
2) What are his most obvious obstacles?
3) Is he an offensive building block, complementary piece or role
player?
4) How is the “fit” and does his style mesh with what
the team is trying to accomplish or is the offense going to cater
to his talents?
Certainly, there are always going to be more questions than answers
at this point of the year. But to establish a baseline for a rookie,
I think this gives us a pretty good start. At the very least,
I hope to provide each of you with my early assessments on each
player before I really buckle down on player evaluations in July
and August using what I hope will be a new-and-improved Preseason
Matchup Analysis.
Note: The rankings
below are for the 2015 season only and are ranked in order of
likelihood of fantasy impact. (For example, quarterbacks like
Marcus Mariota and Jameis Winston may accrue more fantasy points
given the nature of their position, but the chances of them impacting
a fantasy team are slimmer than say, a potential fantasy WR3 in
a three-WR league, because the receiver may end becoming an every-week
fantasy starter.) The QB2/RB3/WR4 designations are what I expect
that rookie to be in PPR formats this season.
2015 Projected Role: Complementary
player; clear No.2 receiver (hopefully by no later than midseason)
behind Kelvin Benjamin and No. 3 option behind TE Greg Olsen.
Why he will live up to this ranking and perhaps exceed it: Most teams opt for two different styles
with their likely starting receivers, preferring one bigger-bodied
player and one medium-sized wideout in hopes one can stretch the
field and one can move the chains. Funchess (6-4, 232) was more
like Benjamin (6-5, 240) physically than just about any other
player in this draft, including the fact that both were being
considered as tight end prospects early in the draft process.
There is a method behind the madness, however: when QB Cam Newton
tends to miss receivers, he tends to miss them high. One way to
help alleviate that problem somewhat is to draft wideouts with
large catching radiuses, which is what most believe the Panthers
are trying to do by selecting Benjamin and Funchess in consecutive
drafts. Perhaps the biggest difference between the two behemoths
is the rookie projects to be better after the catch. Balance in
the passing game was lacking last season as pretty much everyone
(including Carolina) knew Jerricho Cotchery was going to be stretched
as a second receiver at this point of his career. Funchess is
unlikely to evolve into the red-zone beast Benjamin has become
– the Michigan product never scored more than six touchdowns over
three seasons in Ann Arbor and only visited the end zone once
after the Wolverines’ first game in 2014 – but he should be more
than serviceable in the red zone simply because most cornerbacks
aren’t going to have the size necessary to consistently stop the
fade or fade-stop Benjamin and Funchess will run inside the 20.
Why he won’t: Whereas Funchess
should be better than Benjamin after-the-catch (assuming his 2012-13
tape was the rule and 2014 was the exception), the second-year
veteran is the bigger threat downfield and in the red zone. The
rookie’s lack of touchdowns (and overall production in general)
in college is also a bit of an eyebrow-raiser because it is not
as if the Big Ten was loaded with Day 1 or Day 2 talent at cornerback
or that the Wolverines had a ton of other offensive weapons they
could utilize if Funchess was drawing too much coverage. Size
and opportunity aren’t the only requirements for a receiver to
perform as a rookie, so the fact that he didn’t exactly dominate
in his final collegiate season is also a red flag. Does he need
more time to develop? (He did just 21 in late May after all.)
Or did the combination of average-at-best quarterbacking, Michigan’s
struggles and/or increased attention from opposing defenses expose
him?
2015 Fantasy Assessment: WR3/4.
Without a doubt, Funchess scares me more than any other player
in the top 10. At the very least, he is not going to be counted
on to carry the passing game in the same way Benjamin was asked
to last year, so he’ll have a little more time to get up to speed
if he needs it. A top-40 finish would be a good Year 1 goal for
Funchess because it would mean he found the end zone with some
degree of regularity, did at least a fair job outmuscling defenders
when he needed to and continued to improve as a route runner.
I think the No. 41 overall pick – like many rookie receivers –
will have a very up-and-down first season in the league, driving
owners crazy by following a 5-90-1 line with 2-3 weeks of two
catches for 30 yards. His overall numbers could end up being respectable,
but I can’t imagine owners will start him with much confidence
until at least midseason.
Fearless early-June prediction (15 starts):
53 receptions for 700 yards and six TDs
2015 Projected Role: Complementary player; likely assumes the
role left behind by Torrey Smith with the added benefit of being
able to contribute more in the short and intermediate passing
game than his predecessor.
Why he will live up to this ranking and perhaps exceed it: Steve
Smith Sr. has 915 career catches; the rest of the 10 receivers
in Ravens’ camp have a total of 134 (73 of which are by
Marlon Brown). In other words, there are no proven or even remotely
productive receivers to push Perriman for Torrey Smith’s
old job in an offense that will probably push it downfield even
more often under new OC Marc Trestman. Steve Smith, who turned
36 in May, started his inaugural season in Baltimore like gangbusters,
only to watch his production drop dramatically after the first
month of the season. It is fair to say that while age may not
have been the only reason for the decline, it was the most likely.
TE Dennis Pitta (hip) may not ever play again and the players
vying to replace him are either rookies or unproven themselves.
In short, Perriman has very little competition for playing time
or targets in an offense that will be making the transition from
run-minded OC Gary Kubiak to pass-heavy Trestman. If opportunity
isn’t enough, then take comfort in the fact that Perriman
(6-2, 212) already has a NFL build with significant deep speed
(4.26) and will catch passes from a quarterback in Joe Flacco
who just happens to own one of the biggest arms in the league.
It is here where he figures to make his biggest impact as a rookie.
Unlike Smith, Perriman also flashed the ability to run underneath
routes in college, which means he won’t necessarily be limited
to just running deep routes 80-90 percent of the time.
Why he won’t: There are two major concerns in regards to Perriman’s
future fantasy value, the most important of which is most likely
correctable – drops. Perhaps the major (only?) reason why a 6-2,
212-pound receiver with sub-4.3 speed fails in the league is if
he struggles to do the one job he is paid to do, which is catch
the ball. Perriman, who had nine touchdowns and eight drops in
his final year at Central Florida, told the
Baltimore Sun shortly after he was drafted that he felt most
of the drops came from lapses in concentration. While that may
be true (and his game tape reveals the ability to make the spectacular
catch, providing further evidence that concentration may be the
problem), it is far from ideal for any receiver to have a drop
percentage anywhere close to 14 percent. The second problem regarding
Perriman’s ability to contribute right away is his college production,
which topped out at 50-1,094-9 in 2014. Supporters of the No.
26 overall pick will point to the Knights’ run-heavy offense as
the main reason he didn’t post video-game numbers, and look at
his amazing 20.9 YPC and strong finish to his college career as
reasons to believe in him. Detractors will cite his drops and
wonder why it took someone with his build, speed and bloodlines
(his father, Brett, is a former longtime NFL receiver) so long
to make his mark in the American Athletic Conference.
2015 Fantasy Assessment: WR3. While HC John Harbaugh has stated
the running game will still remain a big part of what the team
does, he probably isn’t going to spend a lot of time overruling
Trestman’s play calls or else he would not have hired him
for the job in the first place. Trestman runs a vertical offense
and Perriman is going to be the best deep threat on the team in
short order, assuming he isn’t already. So, if we piece
together that nugget with Flacco’s huge arm in a vertical
offense, we’ve got ourselves a recipe for at least a DeSean
Jackson-like fantasy receiver (dominant one week, nearly invisible
the next) – at least early on in his career. Since I expect
Steve Smith to lead the team in receiving one more year, the Jackson
hit-or-miss rollercoaster ride is pretty much my expectation for
Perriman in his rookie season, so it should come as no surprise
if his rookie season ends up mirroring Torrey Smith’s 2011
debut (50-841-7).
Fearless early-June prediction (16 starts):
55 receptions for 850 yards and six TDs; 12 rushes for 100 yards
2015 Projected Role: Complementary player; should split touches
with Joique Bell at the beginning of the season and lead a committee
by the end of it.
Why he will live up to this ranking and perhaps exceed it: Most
5-9, 205-pound runners project to be change-of-pace (COP) backs
in the NFL; don’t automatically make that mistake with Abdullah.
The second-leading rusher in Nebraska history amassed his fair
share of injuries over his 978-touch college career, but didn’t
miss a game and is built about as well as a “smallish”
back can be. The departure of Reggie Bush opens up the possibility
of a Bush-like role for Abdullah and that is exactly the kind
of role the No. 54 overall pick should expect at the beginning
of the season. Bell is a power back entering his age-29 season
coming off surgeries to his knee and Achilles this offseason while
Theo Riddick is either a satellite back, potential slot receiver
or both. If there are any hiccups in Bell’s recovery or
he proves to be the same back that has averaged 3.9 YPC over the
last two seasons, it seems pretty obvious the Lions would opt
for a player like Abdullah that is a better inside runner than
most backs his size and much more explosive than Bell. More than
anything else, however, is that Abdullah is a good fit in OC Joe
Lombardi’s system and the team’s most explosive threat
at the position. While he lacks the breakaway speed teams covet,
he will be one of the league’s most elusive runners right
away. Considering the light box Detroit should face most weeks
with Calvin Johnson and Golden Tate commanding respect in the
passing game, Abdullah’s ability to find holes and dodge
defenders should play well in Ford Field.
Why he won’t: While size is probably the first negative
that comes to mind for most people concerning the ex-Cornhusker,
I don’t see that as being such a huge disadvantage in this
case because he is so elusive. Abdullah’s biggest shortcoming
at the moment is ball security, which is likely caused by two
factors: 1) small hands (8 5/8”) and 2) his unwillingness
to give up on runs. The Alabama native also has some work to do
as a pass-blocker, which may be ultimately why Bell ends up getting
a few more snaps than some of us might expect if Abdullah ends
up becoming the starter midway through the season. Another issue
could be that Detroit likes what he does on kickoff and/or punt
returns so much that he will actually end up sharing snaps somewhat
equally with Bell and Riddick. (It is unlikely the Lions would
go that route, but it is a possibility that needs to be considered.)
2015 Fantasy Assessment: RB2/3. HC Jim Caldwell is suggesting
that Bell, Abdullah and Riddick will all be part of a committee
in 2015, telling the
team’s official site in late May that each one brings something
a little different to the table. For what it is worth, it seems
unlikely that Bell will come anywhere close to the 223 carries
he had in 2014 considering Abdullah would put so much more stress
on the defense. Additionally, Abdullah would be the best power
back guaranteed a spot on Detroit’s roster if Bell has a setback
in his recovery from either of his surgeries, meaning he is probably
going to get his 12-15 offensive touches per game one way or the
other. LeSean McCoy (5-11, 208), Jamaal Charles (5-11, 199), Justin
Forsett (5-8, 197) and Tre Mason (5-8, 207) are all either smaller
or the same size as Abdullah and each carried the load successfully
for their teams for the better part of the season last year without
much incident. I would argue Abdullah’s muscle is packed tighter
than any of those backs. Moreover, Abdullah is so elusive that
he rarely takes a direct hit, which should further ease concerns
about his ability to stay healthy at his size.
Fearless early-June prediction (10 starts):
160 rushes for 740 yards and five TDs; 34 receptions for 260 yards
and one TD
2015 Projected Role: Building block when he is cleared to play
(this ranking assumes he begins the season on the PUP list and
returns around midseason).
Why he will live up to this ranking and perhaps exceed it: Talent
usually wins out in the end in the NFL and one would be hard-pressed
to find a better one at running back than Gurley, who was the
Rams’ first-round pick despite the fact Tre Mason performed
admirably for most of the second half of last season. The No.
10 overall selection will likely be the featured back the same
day St. Louis’ medical staff decides his recovery from a
November 2014 ACL tear is complete. In a league where few players
own the title of “feature back” anymore, Gurley’s
potential workload – even over just half a season –
may be worth a fifth-round selection in redraft leagues. The Georgia
standout is also quite adept in the passing game – as a
receiver and a blocker – and a powerful runner to boot,
meaning the only time he should leave the field early in his career
is because he either is injured or needs a breather.
Why he won’t: First and foremost, it seems like a lot of
people are assuming Gurley will be ready to dominate the league
as soon as he is allowed to play. Let’s first remember that
while full recoveries from ACL tears are becoming more and more
commonplace, very few players that suffer them actually thrive
in their first year post-surgery. In St. Louis, he’ll join
a team so unhappy with last year’s offensive line that it
spent four draft picks to address it, two of which (Jamon Brown/Andrew
Donnal at RG and Rob Havenstein at RT) could easily end up starting
in Week 1. Of course, the Rams also play in the NFC West, meaning
they will try to pound the ball six times a year against the solid
– if not great – run defenses of the Seahawks, 49ers
and Cardinals. That is a tall order in and of itself, but they’ll
try to do it with a first-time NFL offensive coordinator (Frank
Cignetti) and a new quarterback (Nick Foles), all the while hoping
top receiver Brian Quick (shoulder) is able to pick up where he
left off before his season-ending injury last year.
2015 Fantasy Assessment: RB2. Few running backs are “clean”
in terms of being a fantasy prospect nowadays and Gurley is no
different. For all the talent and opportunity he brings to the
table, he enters the league with a serious knee injury that may
not allow him to show the NFL what he is capable of until 2016
and a well-documented injury history on top of that. It is entirely
possible (and probably quite likely) that Gurley struggles to
stay above 4.0 YPC as a rookie because of all the aforementioned
pitfalls (injury, offensive line and uninspiring passing game),
although no one should really be surprised either if the best
running back prospect since Adrian Peterson takes a page out of
his book and has a season for the ages in his first year back
from ACL surgery. This ranking reflects my prediction that Gurley
will miss at least the first six games of the season and I think
that is a safe assumption to make at this point. Still, even with
so much going against him, I’d argue that his potential
workload and talent is so great that owners should be willing
to consider him in the fifth-round area even if he begins the
season on the PUP list.
Fearless early-June prediction (nine starts):
157 rushes for 700 yards and six TDs; 31 receptions for 225 yards
and two TDs
2015 Projected Role: Complementary player; clear No. 2 option
at receiver behind Alshon Jeffery at first, where he will likely
remain until he polishes up his route-running.
Why he will live up to this ranking and perhaps exceed it: Brandon
Marshall was traded in the offseason, leaving a huge void opposite
Jeffery. While the fourth-year pro will be the lead receiver in
new OC Adam Gase’s offense (he’s ticketed to fill
the Demaryius Thomas role initially), White is a talent unlike
anything that has walked through Halas Hall in years. A 6-3, 215-pounder
with 4.35 speed, the Biletnikoff Award finalist from a year ago
is fast, strong and displays exceptional concentration on contested
catches. His size, leaping ability and tenacity should all carry
over nicely from West Virginia as well, which should allow him
to be one of the better red-zone options in the league right away.
Jay Cutler doesn’t get credit for much, but his huge arm
should complement White’s ability to get down the field.
Former HC Marc Trestman’s departure dims Chicago’s
fantasy outlook across the board, although the drop-off may end
up being negligible in the likely event Gase can get more out
of Cutler than the 32-year-old quarterback gave the Bears last
season.
Why he won’t: White has some work to do as a route-runner
and could very well start slowly as a rookie. First and foremost,
Chicago is asking him to learn all three receiver positions, which
may be a bit of overload for a receiver that lined up almost exclusively
on the right side in Morgantown. Considering he struggled with
Dana Holgorsen's offense in his first year after JUCO at that
one spot before exploding as a senior, he may not be able to learn
everything quickly enough to be a trusted option until late in
the year or at any point before 2016. Gase will probably strive
for better offensive balance than Trestman could manage a season
ago (609 pass attempts versus 355 rush attempts), meaning the
Bears probably won’t have four players with more than 100
targets like they did in 2014 either. As a result, it should come
as no surprise if Cutler leans a bit more on Jeffery, Martellus
Bennett and Matt Forte, considering each player has spent at least
two seasons with the embattled quarterback.
2015 Fantasy Assessment: WR2/3. Once White become a more professional
route-runner (and his work ethic up to this point suggests he
will get there), I have no question he will be the top receiver
in Chicago someday. Guessing when he gets to that point is another
issue entirely and makes him difficult to peg for redraft purposes.
White should be a standout in the red zone right away, but will
also face plenty of competition with Jeffery and Bennett inside
the 20 as well. Don’t be surprised if the rookie makes his
noise over the first half of the season as a downfield receiver,
convincing the Bears he is ready to do more than just take the
top off the defense. White is one of those rare cases in which
it wouldn’t surprise me if he topped out around 40 catches
or hauled in 85-plus and made the Pro Bowl as a rookie. Another
huge variable is Cutler; so much depends on whether or not we
end up seeing the 2013 version or the 2014 model.
Fearless early-June prediction (15 starts):
60 receptions for 875 yards and six TDs; eight rushes for 65 yards
2015 Projected Role: Complementary player that may contribute
on kick/punt returns; could alternate slot/outside snaps with
Jordan Matthews (both can play in the slot). Figures to start
out as No. 3 option in the passing game behind Matthews and Zach
Ertz, but should reach equal footing with them before the end
of the season.
Why he will live up to this ranking and perhaps exceed it: Agholor
may not be the most gifted athlete in this class, but he’s
a smooth and sudden receiver that is also an efficient route-runner.
While he can make things happen in the short and intermediate
passing game, one of the qualities that likely most attracted
HC Chip Kelly to the All-Pac-12 first-team selection was his ability
to move all around the formation, which becomes an issue for defenses
as the Eagles’ up-tempo offense gets rolling. Kelly’s
high-volume offense is going to get more players more touches
than a lot of other teams, so the rookie is going to get targets.
Jeremy Maclin departed in free agency, leaving Agholor to battle
only Riley Cooper and maybe Miles Austin for the right to start
opposite Matthews in Week 1. During the draft process, Agholor
spoke about his preparation and attention to detail during his
days at USC, qualities that became evident when watching his film
and will undoubtedly endear him to his new coach.
Why he won’t: Cooper and Austin may not do much well at
the pro level anymore (assuming either makes the team), but both
can block in the run game. That’s a fairly notable point
to make because the Eagles are a run-based offense. Kelly also
has a fondness for TE Brent Celek and will continue to give him
plenty of snaps, meaning Philadelphia may use more two-tight personnel
than most realize. As a result, Cooper’s (or Austin’s)
advantage over Agholor as a blocker could very well end up costing
the rookie quite a few snaps. At 6-0 and 198 pounds, the rookie
didn’t excel at it in college and isn’t likely to
close the gap in that area much during his first year. Agholor’s
lack of ideal size and muscle is also likely to cost him in the
red zone, where Cooper, Austin and Matthews all have a size advantage
on him. With two very good running backs at his disposal, an injury-riddled
quarterback taking snaps (Sam Bradford) and what should be an
improved defense, Kelly may be inclined to run the ball even more
than the Eagles did last year (474 times).
2015 Fantasy Assessment: WR3. After suggesting he had little
to do with the selection of OLB Marcus Smith or the rest of a
fairly disappointing draft class last year, Kelly predictably
isn’t go to throw too many obstacles in front of the first
player he picked as the new man in charge of player personnel
and make himself look bad in the process. Agholor can expect to
be a jack-of-all-trades, contributing inside and outside as a
receiver, occasionally as a returner on special teams and even
a few times on an end-around. Although Agholor has drawn some
Maclin comparisons, the new Chief is a better deep threat and
all-around receiver, so it would be unfair to expect the rookie
to step into those shoes in 2015. Thanks to his suddenness, the
No. 20 overall pick should be on the receiving end of a lot of
screens and may end up being the top option on short and intermediate
routes. While unlikely, it is not unthinkable that Agholor could
lead the team in catches as a rookie if his body proves capable
of holding up under a 16-game schedule.
Fearless early-June prediction (14 starts):
62 receptions for 785 yards and five TDs; 12 rushes for 80 yards
and one TD
2015 Projected Role: Eventual building block; lead back at some
point in possible committee with Devonta Freeman; capable of assuming
feature-back role with strong camp.
Why he will live up to this ranking and perhaps exceed it: The
mere fact that new OC Kyle Shanahan signed off on the selection
of Coleman should be enough to capture fantasy owners’ attention.
From Steve Slaton (Houston) to Alfred Morris (Washington) to Isaiah
Crowell (Cleveland), Shanahan has repeatedly coaxed very productive
seasons out of backs he identified as being good fits for his
zone-running scheme. Coleman (5-11, 206) may never be a power
back or have great lateral agility, but few backs in this draft
possess a better combination of vision, patience, elite acceleration
and top-end speed. Coleman can catch the ball and is a plus-blocker
in the passing game, which should only help his cause to establish
lead-back duties. The Falcons also sport a dynamic passing attack
led by Matt Ryan, Julio Jones and Roddy White, so a running back
like Coleman that can repeatedly plant his foot, hit the hole
and utilize his 4.46 speed against a defense that has to respect
the passing game is set up for success.
Why he won’t: Although his size and explosiveness would suggest
Coleman is an elusive or creative runner, that isn’t necessarily
the case. He isn’t a tackle-breaker either, as STATS
stated that the Indiana product broke a tackle or made a defender
miss on just 12.2 percent of his college carries. (By comparison,
Gurley, Jay Ajayi, and Melvin Gordon were all over 21 percent
while Duke Johnson was at 19 percent.) Shanahan’s recommendation
means a lot, but Freeman flashed toward the end of last season
and is quite adept in the passing game while Antone Smith provided
more excitement in limited action than perhaps any other back
in the league last season. In short, there is no guarantee a true
lead back will emerge at any point in 2015. The Falcons have added
some upgrades to the offensive line over the last two years through
the draft (most notably LT Jake Matthews) as well as some players
Shanahan is familiar with from Washington (Chris Chester and Tyler
Polumbus), but the front five as a whole is still a work in progress.
2015 Fantasy Assessment: RB2/3. As noted a time or two above,
“The Rock” – as his parents nicknamed him –
is a strong bet to emerge as the lead back at some point simply
because Shanahan had to sign off on the pick. At this point, Coleman
is a one-speed runner (very fast) that approaches just about every
carry like he has a point to prove, which is inherently good and
bad. On one hand, he broke off an FBS-best eight 60-plus yard
runs in his final year of college and half of his 28 career rushing
touchdowns covered at least 43 yards. On the downside, it is fair
to wonder how long a straight-linish 206-pound runner can hold
up each year. If he learns to use tempo and/or breaks a few more
tackles on a more regular basis, he could easily be a top-10 back
in the league. If he doesn’t, he could end being the next
Felix Jones. As long as Shanahan is around, I believe he’ll
be closer to the former. Coleman’s ADP is 7.9 at the moment,
which I think represents a steal considering the likelihood that
he is the best bet for 15-plus touches in the Atlanta backfield
over the final 10-12 games of the season.
Fearless early-June prediction (10 starts):
167 rushes for 820 yards and six TDs; 32 receptions for 250 yards
2015 Projected Role: Building block; definite early-down back
that could end up sharing third-down snaps with Danny Woodhead
if he proves to be as good in pass protection as the Chargers
believe.
Why he will live up to this ranking and perhaps exceed it: Out
with the injury-prone Ryan Mathews, in with the running back that
finished 41 yards shy of matching Barry Sanders’ single-season
FBS record of 2,628 rushing yards. When the Chargers opted to
let Mathews walk in free agency this spring, all that was left
behind was the undersized duo of Branden Oliver and Woodhead as
well as the disappointing Donald Brown. While Oliver did flash
early last season, San Diego quickly discovered he is probably
best in a complementary role. Gordon repeatedly showed he was
a big play waiting to happen – 40 runs of 15 yards or more
in 2014 alone and 15 career runs over 50 yards – and allows
them to happen naturally, often setting up second-level defenders
to get his yards as opposed to bowling them over or bouncing everything
outside. The Chargers should be on the verge of establishing a
solid run-blocking line as well, adding former Bronco Orlando
Franklin to be the new left guard (among the front five that features
behemoths LT King Dunlap and RT D.J. Fluker). At 6-0 and 215 pounds,
Gordon is also San Diego’s biggest back, which pretty much
locks him into the short-yardage and goal-line carries as well.
Why he won’t: Gordon is probably going to get about all
the early-down work he can handle, so the question becomes how
often he will play on passing downs with Woodhead in the mix.
The Chargers spoke glowingly hours after his selection about the
rookie’s ability as a pass blocker – calling him the
best pass-protecting back in the draft – although there
isn’t much reason to believe that is the case yet. Gordon
also fumbled 12 times (seven lost) on 653 career offensive touches,
with seven of the 12 fumbles coming over 362 offensive touches
in 2014. San Diego has also utilized a three-man committee (when
it could) since HC Mike McCoy arrived in 2013, so it is fair to
wonder if Oliver and Woodhead somehow steal about 10 backfield
touches per game. And despite the Chargers’ offensive line
upgrades since McCoy arrived, I’m not sure I’m ready
to buy into the group as a top-10 blocking unit quite yet.
2015 Fantasy Assessment: RB2. Whether or not Gordon is the top
player on this rookie list or ends up only in the top five depends
heavily on how much of Woodhead’s usual passing-down role Gordon
is able to steal. San Diego is selling the rookie as a three-down
back by calling him “the
best pass-protecting back in the draft”, but can we buy that
as fantasy owners? His Wisconsin tape didn’t suggest he is worthy
of that title and it isn’t as if the Badgers spent a great deal
of time developing him in that area given their devotion to the
running game. Similarly, Gordon only caught 22 passes in his college
career, so can we really put a lot of faith in him to double that
number in 2015 with two other able-bodies passing-down backs on
the roster? It should also go without saying that the huge runs
that helped boost Gordon’s rushing totals each week in college
will be much harder to come by in San Diego, making it that much
more important he maintain the patience he showed throughout his
final year in college. Gordon is a very good bet to exceed 225
carries barring injury, but what he does above and beyond that
will likely be decided in training camp and early in the season.
Fearless early-June prediction (15 starts):
240 rushes for 1,080 yards and seven TDs; 28 receptions for 190
yards
2015 Projected Role: Building block; likely three-down back.
Why he will live up to this ranking and perhaps exceed it: Toby
Gerhart will likely move into an H-back role this season while
Denard Robinson is expected to return to the COP role the Jaguars’
coaches expected him to fill last year. Yeldon was the last of
the three runners in this draft that most analysts pegged as a
true “foundation back” and that is exactly what Jacksonville
will expect him to be. HC Gus Bradley and new OC Greg Olsen want
to run the ball more this year in an effort to aid Blake Bortles’
development as a quarterback, so workload should not be an issue
anytime soon for Yeldon. The Jags added third-round G A.J. Cann
through the draft as well as C Stefen Wisniewski and RT Jermey
Parnell in free agency, solidifying a blocking unit that ranked
30th in adjusted line yards (according to Football Outsiders),
which measures the degree to which the offensive line is responsible
for making the running game work. Yeldon (6-1, 226) is a smooth
runner in the Le’Veon Bell mold that was incredible successful
as a short-yardage back in college and offers just as much in
the passing game as he does in the running game.
Why he won’t: The Jaguars haven’t had a running back
finish higher than 20th in PPR scoring since Maurice Jones-Drew
won the rushing title four years ago. Part of that can be blamed
on injuries to and the decline of MJD after 2011, but the fact
of the matter is that Jacksonville probably didn’t have
the personnel necessary to support a 1,000-yard rusher even if
Jones-Drew was still in his prime. That may be on the verge of
changing, although the jury is still out on whether Bortles, Allen
Robinson and Marqise Lee can/will do enough to free up some running
lanes for Yeldon. The Alabama product is more of a sustaining
runner than big-play back, so expecting huge rushing totals buoyed
by a 50-plus yard run are unlikely to be the norm. Last but not
least, Yeldon never handled more than 207 carries in three years
with the Crimson Tide and fought through injuries for most of
2014. Is he durable enough to make it through a season?
2015 Fantasy Assessment: RB2. The Jaguars aren’t going
to get many breaks in the first half of the season (seven of their
first nine games are against Carolina, Miami, New England, Houston,
Buffalo, the New York Jets and Baltimore), so the defense will
need to step up in a big way to make sure Yeldon is a weekly candidate
for 18-20 carries. Free-agent signee Julius Thomas must be able
to add something to the second-year trio of Bortles, Robinson
and Lee to make opposing defenses pay for loading up the box.
With that said, talent and the promise of a voluminous workload
are important in fantasy football. Add in the fact that Yeldon
should rarely ever leave the field and an improved supporting
cast and there is hope for a top 15 finish by a Jaguar back if
he proves he can handle 300-plus touches.
Fearless early-June prediction (16 starts):
258 rushes for 1,005 yards and seven TDs; 43 receptions for 270
yards and one TD
2015 Projected Role: Building block; top target for second-year
QB Derek Carr.
Why he will live up to this ranking and perhaps exceed it: There
aren’t a lot of flaws in Cooper’s game; he is one
of the more pro-ready receivers to come out of the draft in recent
years. The Heisman Trophy finalist runs routes with the precision
of a veteran wideout at the age of 20 (21 in mid-June) and can
beat a defense short just as easily as he can deep. Cooper can
work out of the slot and excel on the outside, which should give
new OC Bill Musgrave the ability to pick and choose the rookie’s
matchups in an offense Cooper himself told the
San Francisco Chronicle in early May “(is) kind of similar”
to the playbook Alabama used last year under OC (and former Raiders
HC) Lane Kiffin. The Biletnikoff Award winner also doesn’t
have a great deal of quality competition for targets as Michael
Crabtree, Andre Holmes or Rod Streater cannot be considered game-changing
threats. The running game should also be better than it has been
since Hue Jackson left after the 2011 season. Musgrave’s
offense relies heavily on play-action, so with a capable running
game making defenses play a bit more honest, Cooper should have
enough time to show off his ball skills and run-after-catch abilities.
Why he won’t: It is beyond me how Musgrave continues to
find work as a play-caller in the NFL; his conservative game plans
have destroyed more than a few fantasy dreams. Musgrave has talked
this offseason about applying some of the concepts (including
playing with tempo) that he saw work so well as the quarterbacks
coach under Kelly in Philadelphia last year, but I’ll have
to see it to believe it with him. History is also working against
Cooper: no Oakland wideout had even 700 receiving yards last year
and no Raider has reached 1,000 receiving yards in a season since
Randy Moss did so in 2005. Additionally, no qualifying quarterback
since Blaine Gabbert in 2011 (5.36) averaged fewer yards per attempt
than Carr did last season (5.46), which speaks to the quality
of receivers in Oakland just about as much as it does how quickly
the then-rookie signal-caller had to get rid of the ball. The
Raiders are quietly adding quality pieces up front, but the right
side of their offensive line is still very much in question. Cooper
can get open quickly, but it might be a lot to ask for him to
consistently do so in 2.5 seconds.
2015 Fantasy Assessment: WR2/3. Cooper is more than capable of
a top 20 finish at his position this year. However, the presence
of Musgrave is enough for me to push him to the bottom end of
the WR2 tier of receivers and at the top end of the WR3s. The
rookie isn’t going to catch many breaks inside his division,
however, since Denver and Kansas City should be able to generate
a lot of heat while the Broncos and Chargers each have multiple
quality corners that have proven themselves. Still, it should
become obvious to Musgrave before long that Cooper needs at least
eight targets every game (given the Raiders’ other options)
and should be the No. 1 option in the red zone as well. The Crimson
Tide product is not a lock for 80-90 catches as some have projected,
but he should be able to end Oakland’s nine-season drought
when it comes to sporting a 1,000-yard receiver.
Fearless early-June prediction (16 starts):
74 receptions for 1,020 yards and seven touchdowns; four rushes
for 25 yards
Doug Orth has written for FF Today since 2006 and been featured
in USA Today’s Fantasy Football Preview magazine since 2010.
He hosted USA Today’s hour-long, pre-kickoff fantasy football
internet chat every Sunday in 2012-13 and appears as a guest analyst
on a number of national sports radio shows, including Sirius XM’s
“Fantasy Drive”. Doug is also a member of the Fantasy
Sports Writers Association.