There are a number of draft positions which are harder than others
and after evaluating all the options, I believe the No.4 position
will be the toughest choice in your 2024 NFL fantasy draft.
It’s easy if you have the first pick… its Christian McCaffrey without question. CMC, at 24.7 FPts/G, was 3.3 fantasy
points better than the runner up (Kyren Williams at 21.4) and
more than six points ahead of everyone else. No other position
had as big a gap between first and second.
Consensus has the second and third picks a choice between two
dynamic receivers – Tyreek Hill or CeeDee Lamb. Both receivers
are elite and also have very good quarterbacks to get them the
ball. Personally, I prefer Lamb slightly over Hill because Miami
has more options on offense than Dallas. Hill saw 30.2% of the
Dolphins targets in 2023, slightly better than Lamb’s 29.5%,
but the team added Jonnu Smith to the tight end room and he’s
much more talented and should see more targets than Durham Smythe
did a year ago. Additionally, the Miami run game with Raheem Mostert
and De’Von Achane should see significantly more work than
the Dallas backfield of aging Ezekiel Elliott and Rico Dowdle.
No matter the choice at No.2 and No.3, owners should be rewarded
with elite production from Hill and Lamb.
Kelce’s production dropped significantly from recent seasons and
there is no longer a big advantage to selecting him this early.
You can get quality tight end production from Sam
LaPorta, Mark
Andrews and even Evan
Engram.
Now let’s look at these receiving options.
Jefferson might be the most talented receiver in the league, but
do you really have confidence in Sam
Darnold or J.J.
McCarthy consistently getting him the ball? Jefferson did
finish fifth last season, averaging 20.4 FPts/G a season ago with
a mish mosh of quarterbacks, so his name must stay in the mix
for this pick.
St. Brown finished fourth-best last season at 20.8 FPts/G, but
how much will a healthy Jameson Williams with a full preseason
of practice steal from his totals? And who among us doesn’t
think Jahmyr Gibbs isn’t going to be more involved in the
passing game?
As an Eagles fan, I love A.J. Brown, but he has one of the best
receivers playing opposite him, a solid tight end and now a top
third-down back in Saquon Barkley who will eat into the receiving
targets. He’s out.
I also love Chase and Joe Burrow, but how many games have they
actually played together over the last few years? Combined they
have missed a total of 15 games over the past two seasons. It’s
hard to place your faith in injury-prone players this early in
your draft.
Puka Nacua likely won many people their league title in 2023,
but how much will a fully healthy Cooper Kupp grab from Nacua’s
volume?
So I’m keeping Jefferson and St. Brown in the mix for the
No.4 selection.
Finally, let’s research the available running backs.
Here’s what we know about Robinson… he was underused
last season. We hope the new coaching staff will rectify this
mistake, but we have no actual evidence because they haven’t
played a game together. The head coach, Raheem Morris, is a defensive
coordinator by trade. The OC, Zac Robinson, has only dealt with
the Rams passing game since 2019, so we don’t know how he
will handle his running backs. He already said Tyler Allgeier
will see significant work. Bijan has never seen more than 280
touches in a season… college or pro. So how well would he
handle a workhorse workload even if given one?
Breece Hall was the “do everything” back for the
Jets. He ran well and caught 76 of 95 targets because the quarterback
options after Aaron Rodgers went down on his fourth play of the
season were ugly. Rodgers is back and based on history, Hall won’t
see the same receiving workload. Aaron Jones, an equally talented
receiving back, never saw more than 72 targets with “ARod.”
Hall could play just as well as last season and still see a regression
in fantasy points due to fewer opportunities.
Jonathan Taylor is old school. Despite missing the first third
of the season while recovering from injury, he averaged 15.6 FPts/G,
good enough for 11th – best. He hasn’t been involved
in the passing game of late, because the team had guys like Zack Moss and Nyheim Hines as backups. Both are gone and Taylor may
end up adding receiving to his repertoire. In 2021 he did catch
40 balls. Count as a red flag the fact that quarterback Anthony Richardson rushed for four touchdowns in just three and a half
games in 2023. In a full season how many scores might he “steal”
from Taylor?
Finally, Kyren Williams finished a distant second to McCaffrey
last season. He’s also yet to play more than 12 games in
a season. Add in the Rams choosing Blake Corum (Michigan) in the
third round of the draft and there are enough red flags here to
send me running in the opposite direction.
So we are left with Jefferson, St. Brown or Robinson.
Given these options I have to decide if I want my season dependent
on Darnold or a rookie? The answer is no.
We’re down to two.
Robinson’s backfield handcuff, Allgeier saw 206 touches
in 2023. While that number should decrease, he’s still going
to consume 35% of the workload.
Meanwhile, in Detroit, ARSB should continue to see the same volume.
I’m willing to gamble that Jameson Williams’ increase
in targets will come from Josh Reynolds’ 64 targets from
2023 (he’s now in Denver).