He’s not the first name you think of when discussing wide
receiver superstars, but the Packers’ Davante Adams certainly
is one.
OK, who first came to mind when I said superstar receiver?
Antonio Brown and his league-leading 15 touchdown catches and
twitter fights with Ben Roethlisberger? Quiet … certainly
not. There were probably a number of you who immediately thought
of Odell Beckham Jr.’s one-handed catches … and crazy
sideline antics. Quiet, hardly. Or the explosiveness of the “soon-to-be-suspended”
Tyreek Hill, who actually led all wideouts in fantasy points (241)
and FPts/G (15.1) in 2018, but can’t stay out of trouble
off the field.
Many may have written down DeAndre Hopkins and all those acrobatic
catches? Or the beyond-believe athleticism of Julio Jones?
I’ll bet Adams wasn’t even one of the top-five players
in your thoughts. But Adams can hang with all of them and he apparently
doesn’t need to be your typical “wide-receiver diva.”
He listens to his coaches and he knows the young guys on the team
are watching him.
“I’m the most coachable guy out here, so if it’s
something, anything, you see in a route that I run, whatever it
is, I want to make sure you let me know, because I want to perfect
it … ,” Adams said after a recent practice.
In 2018, Adams hauled in 111 of 169 targets for 1,386 yards and
13 touchdowns. He averaged 14.4 FPts/G (third-best). And Adams
is improving. In 2016 he caught 61.9-percent of his targets. That
number was 62.7-percent in 2017 and jumped to 65.7-percent last
season.
"It's nothing against anybody else," said Adams in
a recent interview, "I just don't feel like anybody can guard
me. I feel like I have a rare skill-set with my quickness and
my size."
What does 2019 have in store for Adams and fantasy owners?
Well, he still has one of the elite quarterbacks in the NFL throwing
him passes – Aaron Rodgers. And he still doesn’t have
a second wideout lining up across from him who might steal any
of his thunder. Neither Geronimo Allison, Marquez Valdes-Scantling
or even Equanimeous St. Brown are likely to take a bite out of
Adams’ massive target total (he was second to Jones’
170 targets last season). They also didn’t find any help
from this year’s rookie draft, not choosing any wide receivers.
They did use a third-round selection on a pass-catcher - tight
end Jace Sternberger, but Rodgers doesn’t target tight ends
very often. Over his last two full seasons, Rodgers has targeted
his tight ends 18.5-percent of the time (227 of 1,229 passing
attempts).
Adams may see even more passes in 2019 as new Packers head coach
Matt LaFleur said recently that Adams “will be utilized
in the slot more often.” That could help him to avoid a
defense’s No. 1 defender or double coverage.
The Vikings’ Adam Thielen made a living out of the slot
last year catching 84-of-107 targets (78.5%) for 972 yards and
seven scores. So did JuJu Smith-Schuster, Jarvis Landry and Robert Woods as the chart below demonstrates.
Meanwhile, Adams saw just 52 targets from the slot in 2018. That
was second on the Packers, behind “heading-to-Dallas”
Randall Cobb (55) and a mediocre 34th in the league. The top-10
“slot receivers” caught 68.5-percent of their targets,
so more slot work could certainly be beneficial to Adams’
catch percentage.
“Different concepts and probably moving me around a little
more, which will only help, Adams continued. “To be able
to get inside a little more, things like that, will make it easier."
The schedule, at least outside of the tough NFC North, is favorable.
Of the 10 games outside the division, six are against teams in
the bottom half in “fantasy points allowed to wide receivers”
and just three are against the top-10. He’s also been solid
against the Bears pass defense, amassing 35 catches for 467 yards
and five touchdowns in the last six games.
As long as Rodgers and Adams stay healthy (Adams has played in
45-of-48 games since becoming the focal point of the Green Bay
passing game), there is no reason the Packers wideout can’t
be a top-five fantasy receiver … again. Only this time,
make sure he’s doing it for your fantasy team too.