| Top 20 Offensive Rookies To Consider (1-10)
 6/23/09
 Part 1: 11-20
 
 The cave you fear to enter holds the treasure you seek.
 - Joseph Campbell
 While Mr. Campbell was busy being an American scholar during 
                the 20th century, he could have very easily been referring to 
                most of the owners in the room on fantasy draft day regarding 
                their stance on rookie running backs. Incoming college players 
                have pedigree and potential, but no pro track record. Is it the 
                absence of NFL stats, the fear of the unknown or a lack of information 
                that leads fantasy owners to pass on most rookie rushers until 
                the middle rounds so we can draft them as a RB3 and not risk too 
                much? Is it really worth it to take a veteran rusher with a track 
                record over a young buck who could take the league by storm? Without a doubt, I don't have enough time or space to answer 
                these questions because, most often, they can only be answered 
                on a case-by-case basis. For example, in 2007, I had the good 
                fortune of landing Adrian 
                Peterson in the fifth round in one of my money leagues. However, 
                in another re-draft league, one owner had the guts to roll the 
                dice on him at the end of the second round after selecting LaDainian 
                Tomlinson in the first. Believe it or not, that owner did 
                not win the league, but his strategy caused me to re-consider 
                my stance on how I evaluated "fantasy talent" and my stance on 
                rookie rushers. Like many others, I didn't need much convincing 
                to draft Peterson after about one quarter of his first preseason 
                game, but rather than using a higher draft choice to get him on 
                the majority of my teams, I essentially played not to lose rather 
                than play to win. I’m not going to tell you it is always advantageous to be a risk-taker 
                as a fantasy owner – one of the great thrills of fantasy drafting 
                is being in the position to select a player who is falling in 
                your draft for one reason or another (some of last year’s best 
                examples were the suspensions that helped Brandon 
                Marshall and Steve 
                Smith come a bit cheaper) and nabbing him a full round or 
                more after when they really should be off the board. But in the 
                absence of that “obvious” pick, if you feel really good about 
                Matt Forte 
                (like I did last year), I have learned that it doesn’t matter 
                if I draft Forte in round four or round five, so long as I end 
                up with him. And that is really what fantasy football is all about; 
                taking what you see with your own eyes and applying it to your 
                fantasy draft. Whatever you do, don’t begin and end your fantasy 
                draft preparation with a magazine! After supplying a couple handfuls of fringe fantasy players for 
                the upcoming season last week, 
                I will be providing some players this week who figure to play 
                a prominent role in deciding which fantasy teams take home the 
                championship in 2009. It should come as little surprise that six 
                of the 10 players are - you guessed it - running backs. For as 
                much as the draft analysts whined about the overall talent in 
                April's draft, this year's class could easily match last year's 
                class in sporting three 1,000-yard rushers (Steve Slaton, Matt 
                Forte, Chris Johnson). For as bad of a rap as they get sometimes, rookie RBs have put 
                together a rather impressive streak over the years - at 
                least one rookie rusher since 1993 has rushed for over 1,000 yards 
                each season. (You can blame "Touchdown" Tommy 
                Vardell, Vaughn Dunbar and Amp Lee among others for the streak 
                not being a few years longer...) Certainly, when 15-20 rushers 
                are being chosen each April, it is not the easiest thing to discern 
                which one will be the player to extend the streak, however, there 
                are only about 4-5 likely candidates in a given class, so sometimes 
                it is all about identifying which player walked into the best 
                situation and taking an educated leap of faith. Although last 
                year was something of an exception with Slaton, Forte and Johnson 
                all excelling, this draft figures to boast at least one thousand-yard 
                rusher and add another year onto the streak. Note: The rankings below are for the 2009 season only and 
                are ranked in order of likelihood of fantasy impact. (For example, 
                QBs like Matthew Stafford and Mark Sanchez may accrue more fantasy 
                points given their position, but the chances of them impacting 
                a fantasy team are slimmer than say, a potential fantasy WR3 in 
                a three-WR league, because the WR could be an every-week starter.)  10. Bernard Scott, RB Bengals Since getting bashed by many media outlets for being just another 
                "crook" that the Bengals decided to bring aboard, Scott has done 
                nothing but impress Cincinnati's players and coaches. Last year's 
                first-round draft pick, WLB Keith Rivers, even went so far to 
                compare him favorably to 2008 rookie sensation Chris Johnson of 
                the Titans. Before I get that giddy about his prospects, however, 
                I will be taking a long look at him during the preseason and on 
                HBO (hey, the Bengals are on Hard Knocks). But I think at the 
                very least, he should serve as an excellent complement to Cedric 
                Benson's more physical style, much as Cincinnati hoped Chris 
                Perry would on a more regular basis. All things being equal, 
                I am generally the first to shoot down college numbers, especially 
                those posted at Abilene Christian. But Scott's were otherworldly 
                - 2,165 yards and 39 touchdowns in 2008, including 292 yards rushing 
                (353 total yards) and seven touchdowns in his team's Division 
                II playoff win over West Texas A&M. And while he isn't in the 
                class of a Knowshon Moreno, Scott was a second-or-third-round 
                talent who fell in the sixth round of the draft based on five 
                arrests, all of which have been dismissed or are about to be expunged. 
                Of the 2009 draft's post-first-round RBs - and this is key 
                when considering his spot on this list - Scott probably faces 
                the least amount of competition for a starting job. Benson, who 
                signed a two-year deal in March, finished last season out strong 
                and will enter the season as the starter. Reports out of Bengals’ 
                camp have Benson showing a level of determination and maturity 
                he never displayed with the Bears while Kenny 
                Watson and Brian Leonard should provide quality depth. But 
                even the Bengals can’t believe the group of Benson, Watson or 
                Leonard are long-term options and the contract that Benson agreed 
                to hardly locks him into the lead back role should a better option 
                emerge. Cincinnati boasts one of the league's most accomplished 
                RB coaches in Jim Anderson, who did as much research on Scott 
                as any player the Bengals considered in the draft. For those that 
                believe in karma, Anderson also put himself on the line about 
                12 years ago for an even more troubled RB named Corey Dillon, 
                the man whose uniform No. 28 Scott will be wearing. I want to 
                see how this talent handles a few preseason assignments before 
                I give him too high of a grade but I will suggest that Scott should 
                assume Perry’s role in this offense. He should also be the back 
                to own if Benson were to go down for any length of time.
 Fearless Mid-June Prediction: 95 carries, 410 yards, 2 TDs; 25 
                catches, 175 yards, 1 TD
  9. Matthew Stafford, QB Lions Just like his draft buddy, Mark Sanchez, the odds are fairly 
                high that Stafford will be running the offense in Week 1. But 
                if the Lions truly want to do what is best for their young QB's 
                future, they will sit him in favor of Daunte 
                Culpepper at least through the bye week - allowing him to 
                avoid Detroit's tough early schedule - and let him start after 
                giving him two full weeks to prepare for a home game against the 
                Rams on November 1. Unlike Sanchez, Stafford will not have the 
                support of a top-notch defense and a proven running game, but 
                his options in the passing game figure to be better at this point 
                than his classmate's. The good news for Stafford and Lions fans 
                is that the building blocks for a good, complete offense are starting 
                to come together in the Motor City. Calvin 
                Johnson is already a top-five WR in the league, a notion that 
                can only speed up Stafford's development while giving him the 
                surefire playmaker he can count on when things are breaking down 
                around him. While rookie TE Brandon 
                Pettigrew doesn't project as a gamebreaker, he will be another 
                solid pair of hands in the short-to-intermediate passing game, 
                something of a luxury in today's game. Bryant 
                Johnson was miscast as a WR1 in San Francisco last season, 
                but should benefit from playing over half of his games on turf 
                as well as all the attention Johnson figures to draw from the 
                secondary on a weekly basis. Finally, with the Lions' hiring of 
                OC Scott Linehan, Detroit will make opponents account for the 
                running game, so Stafford is set up for future success as long 
                as the line play improves. Fearless Mid-June Prediction: 175-300, 2125 yards, 10 TDs, 8 
                INTs (10 games)  8. Mark 
                Sanchez, QB Jets Shortly after Sanchez announced his intentions to declare for 
                the draft, a few draft "experts" had the USC quarterback 
                going in the late first round or even early-to-mid second with 
                many - including NFL personnel people - citing his lack of starting 
                experience and a college coach who didn't believe his QB was ready 
                for the next level quite yet. Just over two months later, Sanchez 
                was the must-have prospect, with many of those same people citing 
                his leadership ability and intangibles. (Once, just once, I would 
                like to go into the interview for my dream job being considered 
                a product of the system with a perceived lack of experience and 
                come out of said interview with each interviewer raving about 
                my knowledge of the industry, the idea that I was a building block 
                of the company for the next 10-15 years and an eight-digit signing 
                bonus.) And the Pete Carroll incident at Sanchez's presser? Apparently, 
                the coach was just showing his competitive side...as if he didn't 
                have a few days to prepare his response?? Be that as it may, Sanchez enters the lion's den that is New 
                York and, thankfully, he actually appears to have the mental makeup 
                to be up to the challenge. It will help his cause that he will 
                have two solid pass catchers in Jerricho 
                Cotchery and Dustin 
                Keller to throw to, just as long as he beats out Kellen 
                Clemens for the right to start the season. Considering that 
                HC Rex Ryan made his "I think I know how this (the QB competition) 
                will play out..." comment right after the draft, it makes me think 
                he probably will. Along with his poise, Sanchez has enough arm 
                and accuracy to succeed at some point, however, the track record 
                for underclassmen QBs to thrive in the NFL is not great - as many 
                more complete talents than Sanchez have failed – and especially 
                in the player's rookie year. And to be painfully honest, even 
                if he does buck the odds and succeeds immediately, Sanchez is 
                unlikely to be a good fantasy option in 2009 as Ryan has already 
                gone on record stating he wants to bring the Ravens' 2008 offensive 
                model over to the Jets and run the ball around 37 times a game. 
                Since the average team figures to run 60-65 plays on a good day, 
                it doesn't give Sanchez much of an opportunity to accrue the numbers 
                necessary to be a fantasy starter. Unlike the Ravens' Joe Flacco, 
                who added to his value by getting some yards and scores on the 
                ground, Sanchez will not be able to make up those fantasy points 
                with his scrambling ability. Long story short, let Sanchez take 
                up a roster spot on somebody else's team in 2009. Fearless Mid-June Prediction: 250-420, 2900 yards, 14 TDs, 14 
                INTs  7. Shonn Greene, RB Jets Whether he will be anywhere near as successful as Marion Barber 
                or not is up for debate, but new HC Rex Ryan envisions the Iowa 
                alum to be a "fourth-quarter weapon". Another claim that Ryan 
                has made is that he will target 37 carries/game from his rushers, 
                a blueprint that he saw executed quite nicely last season by Baltimore's 
                offense while he was running the Ravens' defense. That average 
                works itself out to just under 600 rushing attempts (Baltimore 
                had 592 carries last season, 531 spread amongst non-QBs.) While 
                I think Ryan will do his best to use his three backs like Baltimore 
                did, I have a hard time seeing the new coach choosing to take 
                the ball out of the hands of the AFC's top TD scorer from last 
                season (Thomas 
                Jones) or one of the league's most exciting playmakers in 
                the open field (Leon 
                Washington). Therefore, barring injury to Jones or Washington, 
                it is hard to imagine much more than 100 touches for the rookie. 
                The good news, though, is that if his role is fourth-quarter and 
                some short-yardage situations, he may not need to see the ball 
                all that much to be a fantasy asset. Still, while Greene will 
                drop Jones and Washington's overall production, the veterans warrant 
                the most consideration from the Jets backfield, and rightfully 
                so. For now, Greene should be considered insurance for Jones and 
                little more, keeping in mind that Doug turns 31 in August. Granted, 
                Jones keeps himself in excellent shape, but he is only 51 carries 
                shy of the 2,000-carry mark for his career, about the time when 
                most runners hit the wall. Combine that with the rumors that Jones' 
                contract demands may lead him to get traded at some point in the 
                offseason and there may be enough reason to target Greene as a 
                breakout candidate. If Doug does in fact get moved, Greene should 
                be expected to assume at least 80% of Jones' carries last season 
                and challenge for Rookie of the Year honors. Unfortunately, Greene 
                is such a poor receiver that he will he have next-to-no involvement 
                in the passing game, so most of Jones' 36 catches from last season 
                would fall onto Washington's shoulders.  Fearless Mid-June Prediction: 120 carries, 500 yards, 4 TDsFearless Mid-June Prediction (if Jones 
                is traded): 275 carries, 1150 yards, 9 TDs
  6. LeSean McCoy, RB Eagles  
                  McCoy: Necessary mid-round handcuff. With Brian 
                Westbrook now questionable to go during training camp, McCoy 
                goes from potential late-round handcuff to necessary mid-round 
                handcuff and maybe more. Past and present Westbrook owners already 
                know the drill: get 10-12 high-quality, No. 1 overall-fantasy-pick-production-type 
                games, 2-4 games missed and about 14 weeks worth of headaches 
                caused by his questionable status on the injury report. But give 
                Westbrook credit for this: he is incredibly resilient, generally 
                willing his surgically-repaired body through each game while performing 
                at a very high level. While McCoy is unlikely to ever reach Westbrook's 
                lofty standards, "Shady" has a couple of things going in his favor 
                that no RB drafted by the Eagles since Westbrook have enjoyed: 
                experience in a West Coast offense (under Matt Cavanaugh at Pitt) 
                and an all-around game. Even though his blitz pickup could use 
                a bit of work, McCoy - like Westbrook - plays bigger than his 
                frame and is a fine runner in between the tackles although he 
                isn't quite the breakaway threat the two-time Pro Bowler is. In 
                the event Westbrook was shelved for any significant length of 
                time, McCoy would have the benefit of operating behind what will 
                be a rebuilt, but improved, offensive line in a fantasy-friendly 
                system. Lorenzo 
                Booker would likely steal some third-down touches and Leonard 
                Weaver could work his way into the short-yardage mix, but 
                the rookie would be on the hook for the majority of the running 
                game's success in such a scenario. More likely, however, Westbrook 
                starts about 14 games, leaves early in two and allows McCoy to 
                showcase himself in 2-3 full games in 2009, giving Philly a brief 
                look at the rookie in real-game action. How impressive he is in 
                that limited action may give the Eagles' brass a chance to contemplate 
                if they should transition to a time-share situation in 2010 before 
                handing McCoy the starting job outright in 2011. For now, I'll 
                project McCoy to get a bit more of the workload than ex-Eagle 
                Correll Buckhalter as Philly attempts to back off ever so slightly 
                on Westbrook's touches. Fearless Mid-June Prediction: 125 carries, 590 yards, 3 TDs; 
                30 catches, 175 yards, 1 TD  5. Brian Robiskie, WR Browns Announcers grow quite fond of saying something along the lines 
                of "he has a high football IQ, just the thing you expect 
                from a son of a coach." While there is certainly some merit 
                with that line of thinking, the son still needs to possess a fair 
                amount of talent. Brian, whose dad Terry is a longtime NFL offensive 
                assistant coach, is different from many other football coaches' 
                sons in the sense that he grew up to be a WR instead of a quarterback. 
                The more and more the ex-Buckeye played, the more apparent it 
                became that he is more than just a product of some good coaching 
                at home - Brian Robiskie is a cerebral but talented receiver with 
                great hands, just the thing the Browns need opposite Braylon Edwards. 
                All these characteristics figure to make him a steady NFL player 
                from the get-go and a much-needed dependable complement to the 
                erratic playmaking abilities of Edwards. His ceiling is more limited 
                than most of the other receivers on this list, but he is one player 
                who I believe could hit the ground running from the first snap 
                in training camp. I believe Robiskie will be a solid real-life 
                #2 WR from the get-go who should also excel on third down. Even 
                better, he will come without the drama that so many receivers 
                seem to bring to the table nowadays. For fantasy purposes, he 
                warrants late-round consideration in 12-team leagues as a WR who 
                will be startable - depending on the matchup - in PPR lineups 
                that require three starting receivers. Fearless Mid-June Prediction: 50 catches, 630 yards, 5 TDs  4. Percy Harvin, WR Vikings One thing is clear: Harvin is going to test the offensive creativity 
                that Minnesota (and HC Brad Childress) is sometimes accused of 
                lacking. While I believe injuries - if not immaturity - will always 
                limit Harvin from maximizing his vast talent, it's hard not to 
                be just a bit giddy over the excitement he will create (not including 
                the buzz he has already generated amongst players and coaches 
                in Vikings' OTAs) when everything is right with him. Expect Minnesota 
                to find a way to get the ball in his hands at least 12 times a 
                game (including returns) and line up all over the field, including 
                with Adrian 
                Peterson at QB in the Wildcat. With that many possible touches 
                and his game-breaking ability, he is definitely worth targeting 
                in the later rounds, maybe even higher if a healthy Brett 
                Favre makes his way onto the team. I doubt the Vikings will 
                put him in the starting lineup opposite Bernard 
                Berrian if only in an effort to keep him healthy, but he should 
                bump Bobby 
                Wade from the slot and steal most of his work in the passing 
                game (something that shouldn't be overlooked because Wade has 
                topped 50 catches and 600 yards in his two seasons as a Viking). 
                Where things could get really interesting is if Sidney 
                Rice suffers through another injury-plagued season. In that 
                case, Minnesota would probably push the return duties back into 
                the lap of Wade and make Harvin arguably the most valuable rookie 
                fantasy WR in this class. Ideally, Minnesota will let Rice start 
                opposite Berrian and move Harvin all over the field to create 
                mismatches but keep him in the 12-14 touches/game range. This 
                kind of use would probably cap the rookie's fantasy value as a 
                mid-level WR3 in 2009. Fearless Mid-June Prediction: 45 catches, 650 yards, 4 TDs; 30 
                rushes, 200 yards, 2 TDs; 1 Kickoff Return TD, 2 Punt Return TD  3. Donald Brown, RB Colts If Joseph 
                Addai found it difficult to out-produce Dominic Rhodes, he 
                is really going to have his hands full now. Except in the areas 
                where one would expect a rookie to be behind a veteran (blitz 
                pickup and knowledge of the playbook), Brown is quite possibly 
                superior to Rhodes in every other area already. What's more, Colts 
                GM Bill Polian - not one to praise a player just to hear the sound 
                of his own voice - favorable compared the rookie to another back 
                he drafted while he ran the Buffalo Bills' personnel department, 
                Thurman Thomas. While I feel Addai is the more talented back, 
                I get the strong sense that Brown will prove to be the most durable 
                and most dependable. As a result, expect something close to a 
                60/40 split (and that is assuming that Addai has no lingering 
                problems from his recent arthroscopic knee surgery) in Addai’s 
                favor when both players are healthy. As stated in Part 2 of my 
                Offensive Coordinator Changes piece last week, Polian may have 
                inclined to draft another RB anyway (beside just to replace Rhodes), 
                wanting to rely just a bit more on the ground game and knowing 
                that his team was headed toward one of its biggest transitions 
                in franchise history. Brown should make for a solid RB3 selection 
                in fantasy drafts this summer as one of the first "handcuff RBs" 
                off the board and probably a player who should be the first or 
                second pick in keeper and dynasty league rookie drafts. Fearless Mid-June Prediction: 160 carries, 740 yards, 6 TDs; 
                20 catches, 170 yards  2. Chris 
                "Beanie" Wells, RB Cardinals Even though he is not #1 on this list, Wells is quite possibly 
                the most intriguing fantasy possibility in this class. Will the 
                Cardinals use him strictly as a between-the-tackles banger as 
                they slowly transition to a play-action offense or will they continue 
                to spread opponents out and run the rookie relentlessly against 
                six in the box? Will they allow the 240-pounder an opportunity 
                to flash his receiving skills in the flat? There's little doubt 
                that Arizona would like to be able to lean a bit more on the running 
                game than it has in recent years while also doing its best to 
                continue featuring the talents of Kurt Warner, Larry Fitzgerald, 
                Anquan Boldin and Steve Breaston. And that is exactly what I expect 
                to happen, that is, for the Cardinals to remain a passing team 
                first, but find a way to cut into the 65-35 pass/run split from 
                last season. Even if Arizona only runs the ball 5% more than last 
                year, it would allow Wells to comfortably hit the 300-carry mark 
                while getting another back like Tim 
                Hightower almost 100 carries. The thing that troubles me about 
                Wells' fantasy prospects for 2009, though, is his offensive line, 
                which is not one of the better run-blocking units in the league. 
                Fifth-round selection Herman Johnson was the closest thing to 
                an upgrade the Cardinals added in the offseason but his final 
                position will likely remain in limbo through training camp. FB 
                Dan Kreider should help a bit, but it should be noted that Arizona's 
                failures in the running game for most of 2008 had less to do with 
                the lack of explosion from Hightower and Edgerrin 
                James and more to do with the Cardinals' inability to open 
                up holes on a regular basis. However, Wells should be able to 
                do with more with those few holes he does find than his predecessors, 
                so expect his yards/carry to be a bit higher than the team average 
                of 3.5 of last season. Want another reason to consider Wells? 
                Although both defenses figure to be improved from last season, 
                Arizona plays Detroit and St. Louis in Weeks 15 and 16. Fearless Mid-June Prediction: 305 carries, 1155 yards, 8 TDs; 
                18 catches, 115 yards  1. Knowshon 
                Moreno, RB Broncos  
                  Moreno: Rookie of the year? Readers of this column already know my stance on Moreno's talent; 
                however, my question about his ability to ascend into NFL stardom 
                quickly lies in just how much emphasis HC Josh McDaniels will 
                put into the running game. With the highly regarded Rick Dennison 
                entering his ninth season handling the instruction of the club's 
                offensive line, expect the Broncos' front five to remain one of 
                the best in the business. It's too easy to say Denver will become 
                more of a running team this season based solely on Jay Cutler's 
                departure (as many in the media would have you believe) as the 
                2008 edition of the Broncos was ravaged by injuries to the RB 
                position - the team was also done in by a pathetic defense - leading 
                to a 61-39 pass-run split, well above the norm for a Mike Shanahan-coached 
                team. (Just as a comparison, McDaniels' supposed pass-heavy offense 
                in New England last season had a pass-run split of 51-49.) Moreno 
                also should benefit from the experience of RBs coach Bobby Turner, 
                who like Dennison is in his 15th season with Denver and has a 
                long track record of success. Even without Shanahan, the Broncos 
                know what they are doing when it comes to running the ball and 
                when one factors in that Moreno is already well ahead of the game 
                in receiving the ball and blitz-pickup, the only thing that can 
                keep the rookie off the field full-time is if veteran free agents 
                LaMont Jordan 
                or Correll Buckhalter show themselves to be better short-yardage 
                backs. Considering I feel he could one day be in the same class 
                at LaDainian Tomlinson and Steven Jackson, I'm betting he picks 
                up those goal-line duties as well. As the rating suggests, Moreno 
                is my pick for Rookie of the Year honors and the best keeper of 
                the bunch, at least until Donald Brown has the Colts' backfield 
                gig all to himself. Fearless Mid-June Prediction: 280 carries, 1225 yards, 8 TDs; 
                46 catches, 340 yards, 1 TD
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