As a whole, the fantasy industry tends to place a heavy emphasis
on last year's year-end stats in order to arrive at projections.
While there is no foolproof or perfect way to project player performance,
setting up a ranking system this way is the equivalent of judging
how nice a house is based on its exterior without bothering to look
inside. The numbers we see at the end of every week and year are
really the only qualities of "the house" that are easily
accessible, and it is much easier for owners to attribute a bad
game or year to his/her player "being a bum" or the coach
failing to use him when it seems obvious he needs to be on the field
than it is to inspect the property.
Right or wrong, I believe my PMA methodology takes into account
about as many factors as any approach. Since I tweaked the way
I went about it a couple of years ago - moving away from a projection-based
system to more of a one that puts much more emphasis on team and
player attributes - I haven't been happy with one particular area
- judging workload. It is one thing to say LeSean McCoy is going
to get 60 percent of his backfield's carries or Julian Edelman
will see 25 percent of his team's targets, but is there any recent
historical precedent for that? Play-callers and quarterbacks are
primarily responsible for getting the ball in the hands of their
playmakers and that doesn't happen by accident.
This week and next, I will attempt to provide each of you - as
well as myself - a better grasp of the way players are able to
reach the statistical heights they do (or don't), focusing primarily
on the recent history of the men who will call the shots. Given
the injury rate of players and turnover rate of coaches, be advised
this will be far from a perfect exercise. With that said, I think
you will find some of the information below to be fascinating
and perhaps even helpful. This week, we take a look at the AFC:
Most of the setup below should be fairly self-explanatory,
but I'll break it down anyway. The RB1/WR1/TE1 designations are
based on carry share (the percentage of a team's carries by a
player) and target share (the percentage of a team's targets by
a player). I limited the play-callers' histories to four seasons
in order to conserve space and keep the information somewhat relevant.
The bolded numbers right below the headings of "carry share" and
"target share" are the team totals in those respective columns
to give you some sense of the actual workload. Last but not least,
the coaches listed below the team name are the men responsible
for calling plays this year.
Baltimore OC Marty Mornhinweg/Senior Offensive
Assistant Greg Roman
Roman (BUF) 2015
Mornhinweg (NYJ)
2014
Mornhinweg (NYJ)
2013
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
507
462
507
482
493
478
RB1
LeSean McCoy
40.0%
10.8%
Chris Ivory
39.1%
5.6%
Chris Ivory
36.9%
1.5%
RB2
Karlos Williams
18.3%
3.0%
Chris Johnson
30.6%
7.1%
Bilal Powell
35.7%
11.9%
WR1
Sammy Watkins
0.2%
20.8%
Eric Decker
0.0%
23.9%
Jeremy Kerley
0.8%
15.1%
WR2
Robert Woods
0.2%
17.3%
Jeremy Kerley
0.8%
15.6%
David Nelson
0.0%
12.6%
WR3
Chris Hogan
0.2%
12.8%
Percy Harvin
4.3%
10.8%
Two Tied
0.0%
12.3%
TE1
Charles Clay
0.0%
16.7%
Jace Amaro
0.0%
11.0%
Kellen Winslow
0.0%
9.8%
Of course, the first team we are going to analyze has to be among
the toughest. Mornhinweg is a West Coast disciple with a reputation
for falling in love with the passing game. Roman is known for having
among the most complex running schemes in the league. HC John Harbaugh
fired his last play-caller (Marc Trestman) during the middle of
the season for being too pass-happy. Do you see where this is going?
This situation has all the ingredients necessary to believe a
midseason change will be happening, as Harbaugh's desire for a
strong ground game favor Roman's offensive history. Mornhinweg's
last gig - in which he led an offense for an entire season - was
one in which he had virtually no shot to succeed. Of course, Roman
was made the scapegoat in Buffalo early in 2016 and the Bills
were ravaged by injuries in 2015, so even his most recent experience
gives us little with which to work.
Therefore, rather than wondering aimlessly talking about an offense
that is ripe for a midseason change, I'll instead post both Roman
and Mornhinweg's most recent stints as play-callers and leave
it at that.
Buffalo OC Rick Dennison
Dennison (DEN)
2016
Dennison (DEN)
2015
Dennison (DEN)
2013
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
432
564
411
603
414
621
RB1
Devontae Booker
40.3%
8.0%
Ronnie Hillman
50.4%
5.8%
Ben Tate
43.7%
7.9%
RB2
C.J. Anderson
25.5%
4.3%
C.J. Anderson
37.0%
6.0%
Arian Foster
29.2%
5.6%
WR1
Demaryius Thomas
0.0%
25.5%
Demaryius Thomas
0.0%
29.4%
Andre Johnson
0.0%
29.1%
WR2
Emmanuel Sanders
0.2%
24.3%
Emmanuel Sanders
0.7%
22.6%
DeAndre Hopkins
0.0%
14.7%
WR3
Jordan Norwood
0.2%
6.2%
Jordan Norwood
0.0%
5.3%
Keshawn Martin
0.0%
6.4%
TE1
Virgil Green
0.0%
6.6%
Owen Daniels
0.0%
12.8%
Garrett Graham
0.0%
14.3%
Although his time in Denver doesn't reflect it (mostly due to
C.J. Anderson's inability to stay healthy for a full season),
Dennison has shown a tendency with riding one back when he has
earned the right, as he did in Houston under HC Gary Kubiak for
the bulk of Arian Foster's career as a Texan. The biggest takeaway
here is the clear divide between the starting receivers/tight
end and everyone else on the team from 2013-15.
It goes without saying Thomas and Sanders were the top two options
in Denver under Dennison, but the trend is also pretty clear during
his time in Houston. Keeping in mind Dennison's last two "lead"
receivers have been Thomas and Andre Johnson, it is notable 2016
was the first time in four years a "Dennison No. 1"
didn't account for at least 29 percent of the target share, which
is obviously a good sign for Sammy Watkins. The data is less clear
for No. 2 receivers, as Sanders earned at least a 22.6 percent
target share in each of his two seasons with Dennison, while a
young DeAndre Hopkins struggled to a higher percentage of the
looks than Graham in 2014. Dennison hasn't had much to work behind
his starting receivers (Norwood, Martin, etc.), but anyone hoping
for a WR3 to emerge from his system is definitely betting against
recent history.
Cincinnati OC Ken Zampese
Zampese 2016
Pos
Player
Carry
Share
Target
Share
446
541
RB1
Jeremy Hill
49.8%
5.0%
RB2
Giovani Bernard
20.4%
9.4%
WR1
Brandon LaFell
0.2%
19.8%
WR2
A.J. Green
0.0%
18.5%
WR3
Tyler Boyd
0.9%
15.0%
TE1
Tyler Eifert
0.0%
8.7%
Zampese was a first-time play-caller in 2016 and there is obviously
inherent danger in reading too much into one season's worth of
data, especially considering A.J. Green and Giovani Bernard each
missed six games due to injury while Tyler Eifert was sidelined
for eight. In order to salvage something from this data, here
are two nuggets to consider:
1) From Weeks 1-10 (the week Bernard got hurt), Hill out-carried
Bernard 119-51 (67.6 percent carry share for Hill to 29 percent
for Bernard).
2) Over the same time (Green played his last game in Week 10
as well), Green owned a 32.3-percent target share.
We expect Hue Jackson to lean on Crowell
in the running game, but his target share will be a key factor
to fantasy success.
Cleveland HC/OC Hue Jackson
Jackson (CLE)
2016
Jackson (CIN) 2015
Jackson (CIN) 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
350
558
467
495
492
494
RB1
Isaiah Crowell
56.6%
9.5%
Jeremy Hill
47.8%
3.8%
Jeremy Hill
45.1%
6.5%
RB2
Duke Johnson
20.9%
13.3%
Giovani Bernard
33.0%
13.3%
Giovani Bernard
34.1%
11.9%
WR1
Terrelle Pryor
2.3%
25.1%
A.J. Green
0.0%
26.7%
A.J. Green
0.4%
23.7%
WR2
Corey Coleman
0.6%
13.1%
Marvin Jones
1.1%
20.8%
Mohamed Sanu
1.4%
19.8%
WR3
Andrew Hawkins
0.6%
9.7%
Mohamed Sanu
2.1%
9.9%
Brandon Tate
0.6%
5.3%
TE1
Gary Barnidge
0.0%
14.7%
Tyler Eifert
0.0%
14.9%
Jermaine Gresham
0.0%
16.0%
Although Jackson has publicly stated how he regrets going away from
the run too early too often in 2016, Crowell's 56.6-percent backfield
share was easily the highest in Jackson's three years as a play-caller
in Ohio. Perhaps even more encouragingly for present and future
Crowell owners is his 9.5-percent target share, not far off the
pace of a supposed superior passing-down back Duke
Johnson (13.3). Even better news for Crowell owners: he out-targeted
Johnson 34-27 over the second half of last season.
Jackson's lead receivers over the last three years (Green in
2014 and 2015; Pryor last season) managed at least a 23.7-percent
target share, which should be a good sign for Corey
Coleman if he can stay healthy long enough to take advantage.
No. 2 wideouts under Jackson have also stayed busy under Jackson
(Sanu and Jones finished with 19.8- and 20.8-percent target shares
in 2014 and 2015, respectively), as has the tight end position
(Gresham, Eifert and Barnidge have all been in the 14-16 percent
neighborhood under Jackson's watch. While many might believe that
might be a good reason to spend a late pick on David
Njoku, there's plenty of evidence to believe your draft capital
will be better spent on Seth DeValve.
Denver OC Mike McCoy
McCoy/Whisenhunt
(SD) 2016
McCoy/Reich (SD)
2015
McCoy/Reich (SD)
2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
374
556
393
658
398
566
RB1
Melvin Gordon
67.9%
10.3%
Melvin Gordon
46.8%
5.6%
Branden Oliver
40.2%
8.0%
RB2
Kenneth Farrow
16.0%
2.9%
Danny Woodhead
24.9%
16.1%
Donald Brown
21.4%
7.2%
WR1
Tyrell Williams
0.0%
21.4%
Keenan Allen
0.0%
13.5%
Keenan Allen
0.0%
21.4%
WR2
Dontrelle Inman
0.0%
17.4%
Malcom Floyd
0.0%
10.3%
Malcom Floyd
0.0%
16.3%
WR3
Travis Benjamin
0.5%
13.5%
Steve Johnson
0.0%
9.9%
Eddie Royal
0.8%
16.1%
TE1
Antonio Gates
0.0%
16.7%
Antonio Gates
0.0%
12.9%
Antonio Gates
0.0%
17.3%
TE2
Hunter Henry
0.0%
9.5%
Ladarius Green
0.0%
9.6%
The Broncos are another tricky situation as Ken Whisenhunt bookended
McCoy's stay in San Diego, while Frank Reich held the OC job for
the two years Whiz was away. Even though I don't ever recall seeing
McCoy making a play call over his four seasons with the Chargers,
he is an offensive mind who had veto power, so be it right or
wrong, I'll include his team's numbers above.
Perhaps only once in his four years (2013) in San Diego was McCoy
actually able to deploy his running backs in the way he wanted
to, as injuries wrecked his backfield from 2014-16 (Mathews, Woodhead
- twice, Gordon - twice). In 2013, he leaned heavily on Mathews
as a runner and Woodhead as the versatile dual-purpose weapon
out of the backfield. This year's Broncos figure to be more like
the 2014 Chargers than any other one of McCoy's recent teams,
however, with C.J. Anderson taking the role of Mathews, Jamaal Charles acting as Woodhead and Devontae Booker taking on the same
role Oliver did to begin that season. The carry split for that
backfield was 40-21-19, mostly due to early injuries to Mathews
and Woodhead. Perhaps it is notable in Woodhead's two healthy
seasons, San Diego's running backs accounted for roughly a 25-percent
target share. In his two injury-shortened seasons, it was less
than 20 percent.
Much like his backfields in San Diego, McCoy had no luck keeping
his receivers healthy either, especially in his final two seasons.
Allen made 14 starts in each of his first two seasons and was
able to come away with a 19.4- and 21.4-percent target share in
2013 and 2014, respectively. Even with an aging Gates throughout
his time with the Chargers, McCoy's tight ends saw their target
shares over 25 percent in three of his four years under his watch.
McCoy's first tour of duty in Denver did not overlap with a healthy
Julius Thomas, but he did help Jacob Tamme to one of the best
years of his career (53 catches on 85 targets) in Peyton Manning's
first season as a Bronco in 2012.
Houston HC/OC Bill O'Brien
O'Brien 2016
O'Brien 2015
O'Brien 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
456
577
472
613
551
479
RB1
Lamar Miller
58.8%
6.8%
Alfred Blue
38.8%
2.6%
Arian Foster
47.2%
12.3%
RB2
Alfred Blue
21.9%
2.8%
Chris Polk
21.0%
4.6%
Alfred Blue
30.7%
3.8%
WR1
DeAndre Hopkins
0.0%
26.2%
DeAndre Hopkins
0.0%
31.3%
Andre Johnson
0.0%
30.5%
WR2
Will Fuller
0.2%
15.9%
Nate Washington
0.0%
15.3%
DeAndre Hopkins
0.0%
26.5%
WR3
Braxton Miller
0.7%
4.9%
Cecil Shorts
2.1%
12.2%
Damaris Johnson
0.9%
10.2%
TE1
C.J. Fiedorowicz
0.0%
15.4%
Ryan Griffin
0.0%
5.5%
Garrett Graham
0.0%
5.8%
TE2
Ryan Griffin
0.0%
12.8%
Novice fans seem to believe O'Brien does not embrace the running
game when the opposite is true. Despite having a chronically injured
Foster and pedestrian talent in Blue carry the load for most of
his first two years on the job, the Texans ranked first and fifth
in rush attempts. In 2016, Houston still finished sixth in the
league with 456 carries during a year in which it was playing
from behind on 47 percent of its offensive plays. In those situations,
the Texans still ran 47 percent of the time. Miller's 58.8-percent
of the carry share in 2016 is a pretty respectable number considering
he missed the final two games of the season. If we assume he could
have maintained the pace through 16 games, his carry share would
have been 67.2 percent. Perhaps the best part of O'Brien's play-calling
is the fact that in two of his three seasons in which his top
two running backs have stayed mostly healthy, they have combined
for a carry share of at least 77.9 percent.
In what was otherwise a disappointing season for Hopkins, he
still saw 26.2 percent of the target share - easily the lowest
number by an "O'Brien No. 1" during his three-year stay
in Houston. Andre Johnson was targeted 30.5 percent of the time
in his final season as a Texan in 2014, while Hopkins drew 31.3
percent of the looks in 2015. With the exception of Hopkins as
a rookie in 2014, Houston's second wideouts haven't gotten much
love, although injuries were to blame in 2015 and Brock Osweiler
was to blame last season. Texans tight ends were awfully busy
last season (31-percent target share, just less than five percent
more than the previous two years combined), although much of that
can be chalked up to Osweiler as well.
Indianapolis OC Rob Chudzinski
Chudzinski (IND)
2016
Chudzinski (CLE)
2013
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
408
572
348
670
RB1
Frank Gore
64.5%
8.2%
Willis McGahee
39.7%
1.6%
RB2
Robert Turbin
11.5%
6.1%
Chris Ogbonnaya
14.1%
11.0%
WR1
T.Y. Hilton
0.0%
27.1%
Josh Gordon
1.4%
23.7%
WR2
Phillip Dorsett
0.5%
10.3%
Greg Little
0.0%
14.8%
WR3
Donte Moncrief
0.2%
9.8%
Davone Bess
0.0%
12.8%
TE1
Jack Doyle
0.0%
13.1%
Jordan Cameron
0.0%
17.6%
TE2
Dwayne Allen
0.0%
9.1%
Chudzinski took over for Pep Hamilton late in the 2015 season,
although it seems more than just coincidence Gore finished with
260 carries that year and 263 attempts in Chud's first full season
as the play-caller last year. The result is a rather impressive
pair of carry shares under his watch: 66.2 percent in 2015 and
64.5 in 2016. Entering his age-34 season and with Chud talking
up backup Turbin all offseason (not to mention the fourth-round
selection of speedy Marlon Mack), it's safe to say the Colts don't
want Gore at that level anymore.
Likely due in large part to Moncrief's injury woes in 2016 and
the disappointing start of Dorsett's career, Hilton recorded a
career-high 27.1-percent target share - more than two times higher
than the next closest Colt. If Moncrief can stay healthier this
year, the 22.2-17.4 split from 2015 (in Hilton's favor, of course)
figures to be a more likely outcome. Chud has a long history of
getting a lot of production out of his tight ends and an equally
long track record of relying heavily on his top two options, which
presents a conflict of sorts considering Moncrief is a superior
talent to Doyle. Then again, Andrew
Luck is a superior passer to any quarterback has worked with,
so perhaps all three can get their fill. On the plus side for
Doyle, Indy tight ends owned a 26-percent target share last year,
and Allen is no longer in the mix.
Jacksonville OC Nathaniel Hackett
Olson/Hackett
(JAC) 2016
Hackett (BUF) 2014
Hackett (BUF) 2013
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
353
598
402
572
546
519
RB1
T.J. Yeldon
33.2%
10.9%
Fred Jackson
35.1%
15.7%
Fred Jackson
37.7%
12.5%
RB2
Chris Ivory
29.8%
4.5%
Anthony Dixon
26.1%
1.6%
C.J. Spiller
37.0%
7.9%
WR1
Allen Robinson
0.0%
24.2%
Sammy Watkins
0.5%
22.4%
Steve Johnson
0.2%
19.5%
WR2
Marqise Lee
1.5%
16.9%
Robert Woods
0.0%
18.2%
Robert Woods
0.4%
16.4%
WR3
Allen Hurns
0.0%
12.2%
Chris Hogan
0.0%
10.7%
T.J. Graham
0.7%
11.2%
TE1
Julius Thomas
0.0%
8.2%
Scott Chandler
0.0%
12.2%
Scott Chandler
0.0%
15.6%
Because Hackett took over for the fired Greg Olson midway through
last season, it probably makes more sense to concentrate on the
former's two-year stint as the play caller in Buffalo under HC
Doug Marrone. Unfortunately, about the only similarity between
the two Hackett offenses is average-at-best quarterback play (E.J. Manuel, Kyle Orton and Blake Bortles). Marrone and Hackett's love
for running the ball is apparent here, as the Manuel-led Bills
ran 546 times in Year 1 and 402 times in Year 2. Rookie Leonard Fournette is significantly more explosive than a late-career Jackson
and much more powerful than Spiller, so Hackett's carry-share
history doesn't figure to be helpful here. Buffalo running backs
did account for at least a 23.5-percent target share in both seasons
with a poor quarterback, however, so there is hope this backfield
will have enough touches for Fournette and perhaps even Yeldon.
Perhaps the most interesting part about the Bills' passing game
in 2013 and 2014 is five players managed at least a 10-percent
target share in both seasons. Watkins was the clear WR1 at 22.4
percent as a rookie, but Woods saw a healthy 18.2 percent of the
cut as well, which suggests Robinson will get fed and Hurns has
a realistic shot of rebounding in 2017 if he stay healthy. It
may not make a difference if Hurns can hold off Lee, as the latter
would seem to be the most realistic option to fill the Chandler
role in the offense since the Jags do not have anybody of significance
at tight end with Thomas now in Miami.
Kansas City HC Andy Reid/OC Matt Nagy
Reid 2016
Reid 2015
Reid 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
411
536
435
463
420
486
RB1
Spencer Ware
52.1%
7.8%
Charcandrick West
36.8%
7.3%
Jamaal Charles
49.0%
12.1%
RB2
Charcandrick West
21.4%
6.3%
Spencer Ware
16.6%
1.3%
Knile Davis
31.9%
5.1%
WR1
Tyreek Hill
5.8%
15.5%
Jeremy Maclin
0.7%
26.8%
Dwayne Bowe
0.0%
19.5%
WR2
Jeremy Maclin
0.2%
14.2%
Albert Wilson
1.1%
12.3%
De'Anthony Thomas
3.3%
6.4%
WR3
Chris Conley
0.0%
12.9%
Chris Conley
0.0%
6.7%
Albert Wilson
0.0%
5.8%
TE1
Travis Kelce
0.2%
21.8%
Travis Kelce
0.0%
22.2%
Travis Kelce
0.0%
17.9%
The Chiefs are yet another example of why two years of data is
sometimes not near enough make solid conclusions, even though
Reid has been in charge basically from the moment he arrived in
Kansas City. Thus, we go back to Reid's first two years in KC
in 2013 and 2014 - two seasons much more reflective of his personnel
and play-calling tendencies from his 14 years in Philadelphia.
In both of his first two years with the Chiefs, a mostly healthy
Charles played in 15 games both seasons. He pulled the rare feat
of leading the team in carry share (58.6 percent) and target share
(19.4) during his No. 1 fantasy finish in 2013 before fading ever
so slightly into a more realistic workload in 2014 (49, 12.1).
Although Charles' injuries have forced Reid's hand into going
with more of a split backfield, the 2014 season serves as possible
evidence he may want to keep his starting running back around
the 50-percent mark in terms of carry share, around the same mark
Ware had last season (52.1). The mystery for this season will
be whether Ware or rookie Kareem Hunt will do the most heavy lifting.
Since essentially redshirting his first year with the team in
2013, Kelce has not been targeted less than 17.9 percent of the
time in any of the last three seasons. Each of the last two years
has seen him produce a target share of at least 21.8 percent,
which is an elite rate for a tight end. Obviously, as Charles
has struggled to stay on the field, the degree to which Reid is
relying on his running backs in the passing game has lessened
as well. Kansas City running backs have combined for less than
a 17-percent target share in each of the last two seasons after
Charles eclipsed that total himself back in 2013. Maclin was targeted
as much as any receiver in recent memory under Reid in 2015 (26.8),
but Reid's offenses have typically been spread-the-wealth attacks,
so counting on something much over a 20-percent target share for
Hill may be asking for too much.
Los Angeles
Chargers HC Anthony Lynn/OC Ken Whisenhunt
McCoy/Whisenhunt
(SD) 2016
Whisenhunt (TEN)
2015
Whisenhunt (TEN)
2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
374
556
371
543
356
505
RB1
Melvin Gordon
67.9%
10.3%
Antonio Andrews
38.5%
5.3%
Bishop Sankey
42.7%
4.6%
RB2
Kenneth Farrow
16.0%
2.9%
Dexter McCluster
14.8%
7.6%
Shonn Greene
26.4%
0.6%
WR1
Tyrell Williams
0.0%
21.4%
Harry Douglas
0.3%
13.3%
Kendall Wright
1.1%
18.4%
WR2
Dontrelle Inman
0.0%
17.4%
Dorial Green-Beckham
0.0%
12.3%
Nate Washington
0.0%
14.3%
WR3
Travis Benjamin
0.5%
13.5%
Kendall Wright
1.3%
11.0%
Justin Hunter
0.0%
13.3%
TE1
Antonio Gates
0.0%
16.7%
Delanie Walker
0.3%
24.5%
Delanie Walker
0.0%
21.0%
TE2
Hunter Henry
0.0%
9.5%
Much as the case was with his former boss (new Denver OC Mike
McCoy), Whisenhunt might as well get a pass for last season, as
he lost his WR1 (Allen) and primary third-down/red zone running
back (Woodhead) over the first two weeks of the season. Whisenhunt
was fired midway through the 2015 season in Tennessee, so we must
go back to 2014 in order to find the last time he was somewhat
able to execute his plan for a full season. (To be fair, that's
a bit of a misnomer too since Jake Locker was his starting quarterback,
while Sankey and Greene carried the mail in the backfield.) At
any rate, the RB1 in Tennessee - Sankey in 2014 (42.7 percent)
and Andrews in 2015 (38.5) - was much more "lead back"
than "featured back", although we are not dealing with
high-end talents in either case.
Take this for what it is worth: acknowledging Woodhead's Week
2 injury likely dramatically changed the offensive approach, none
of Whisenhunt's last three offenses have seen the running back
position reach a 20-percent target share. The tight end position
has picked up the slack, however, enjoying at least a 26.9-percent
target share over that same span, although it is important to
remember Whisenhunt has worked with the likes of Walker, Gates
and Henry over that time. The 2016 season was also the first time
since his head-coaching days in Arizona that Whisenhunt had anything
close to the receiving talent he had in his first season in San
Diego, but it is worth noting Larry Fitzgerald was "a declining
talent" by the end of Whisenhunt era in Arizona in 2012.
Although it seems pretty clear Whisenhunt isn't necessarily a
drain to any receiver, his system hasn't historically been one
that will force-feed one wideouts or give multiple receivers high
target shares.
Miami HC/OC Adam Gase
Gase (MIA) 2016
Gase (CHI) 2015
Gase (DEN) 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
404
467
468
519
443
603
RB1
Jay Ajayi
64.4%
7.5%
Matt Forte
46.6%
11.2%
C.J. Anderson
40.4%
7.3%
RB2
Damien Williams
8.7%
6.9%
Jeremy Langford
31.6%
8.1%
Ronnie Hillman
23.9%
5.6%
WR1
Jarvis Landry
1.2%
28.1%
Alshon Jeffery
0.0%
18.1%
Demaryius Thomas
0.0%
30.5%
WR2
DeVante Parker
0.0%
18.6%
Marquess Wilson
0.0%
9.8%
Emmanuel Sanders
1.8%
23.4%
WR3
Kenny Stills
0.0%
17.3%
Eddie Royal
0.2%
9.6%
Wes Welker
0.0%
10.6%
TE1
Dion Sims
0.0%
7.5%
Martellus Bennett
0.0%
15.4%
Julius Thomas
0.0%
10.3%
TE2
Hunter Henry
0.0%
9.5%
Because the talent and personnel in Miami is approaching what
Gase had to work with in Denver in 2014, we can use that year
in conjunction with his first season as the boss in Miami. Gase
has been a NFL play-caller for four years and relied heavily on
one running back every time for long stretches, although it doesn't
appear that way at first (mostly due to injury). Moreno carried
241 times in 2013, Anderson guided a number of owners to fantasy
titles in 2014, Forte amassed 262 touches in 13 games in 2015
and Ajayi was a man possessed in 2016. Thus, we can be reasonably
assured when Gase says he wants to ride Ajayi hard this season,
it's not the same old coach-speak. Ajayi had a 64.4-percent carry
share last season despite not starting until Week 5, while Anderson
was 40.4 percent in 2014 despite not getting regular work until
Week 10.
The first numbers among the receivers that should immediately
jump out are the target shares for Demaryius Thomas in 2014 (30.5)
and Jarvis Landry last year (28.1). With that said, it should
be noted Landry averaged 10.4 targets prior to Ajayi’s Week
6 breakout but just 7.5 targets after. Either way, Gase has shown
the ability to mold his system to fit the personnel. While he
has to prove he can actually stay healthy for once, DeVante Parker
plays the "Thomas role" in the Dolphins' offense. Given
his issues in 2016, it is surprising he managed to amass an 18.6-percent
target share. If the Dolphins' optimism about his offseason proves
to be justified, he may finally be ready to enjoy the same 23.4-percent
target share Emmanuel Sanders had in 2014. None of Gase's tight
ends have been targeted more than 15.4 percent of the time (Martellus Bennett, 2015), although that number was significantly lower than
it should have been considering Bennett played only 11 games.
As most readers recall, Thomas scored 12 times in each of his
two seasons under Gase. Running backs haven't been a big focus
in the passing game for Gase outside of 2015, when Forte's skill-set
pretty much dictated he be used as a receiver.
New England OC Josh McDaniels
McDaniels 2016
McDaniels 2015
McDaniels 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
482
546
383
624
438
601
RB1
LeGarrette Blount
62.0%
1.5%
LeGarrette Blount
43.1%
1.1%
Shane Vereen
21.9%
12.8%
RB2
Dion Lewis
13.3%
4.4%
Brandon Bolden
16.4%
4.8%
Stevan Ridley
21.5%
0.8%
RB3
James White
8.1%
15.8%
Dion Lewis
12.8%
8.0%
Jonas Gray
20.3%
0.5%
WR1
Julian Edelman
2.5%
29.1%
Julian Edelman
0.8%
14.1%
Julian Edelman
2.3%
22.3%
WR2
Chris Hogan
0.6%
10.6%
Danny Amendola
0.5%
13.9%
Brandon LaFell
0.5%
19.8%
WR3
Malcolm Mitchell
0.0%
8.8%
Brandon LaFell
0.5%
11.9%
Danny Amendola
0.0%
7.0%
TE1
Martellus Bennett
0.4%
13.4%
Rob Gronkowski
0.0%
19.2%
Rob Gronkowski
0.0%
21.8%
TE2
Rob Gronkowski
0.0%
7.0%
Scott Chandler
0.0%
6.7%
By now, most owners know the Patriots adjust their game plan
based on opponent more than any other team in the league. New
England has long employed a power back (Blount, Gray, Ridley,
BenJarvus Green-Ellis, etc.) who leads the team in rushing while
a scatback (White, Lewis, Faulk, etc.) Searching through four
seasons of data (and accounting for Blount's partial season with
the Pats after his ill-fated time as a Steeler), New England did
not give any of its backs more than 178 carries or anything higher
than a 43.1-percent carry share prior to 2016. Prior to last season,
the last time any New England runner exceeded either of those
marks was Ridley in 2012 (290, 55.4). All things being equal and
given the depth of talent in the backfield, Mike Gillislee (if
he can keep the job over Rex Burkhead) may destined for something
closer to a 40-percent carry share more than 60 percent.
A large part of the Patriots' philosophy - offensively and defensively
- is controlling the middle of the field. Much of that belief
on the offensive side has been borne out of necessity for the
back half of the Bill Belichick era given the team's lack of success
at finding dynamic playmakers outside. Thus, it makes sense to
go back to 2007-09 during Randy Moss' three full seasons with
the team. In those years, Moss amassed target shares of 27.3,
23.7 and 23.2. Brandin Cooks may not be the greatest deep threat
of all-time, but he is the first elite deep threat the team has
employed since Moss and more versatile than him in terms of his
route tree. It's something to consider when downgrading Cooks
this summer just because he landed in a "spread-the-wealth"
offense. There's not much to be learned from the tight end usage
patterns simply because Gronkowski has been so injury-prone. In
his two most recent "mostly healthy" seasons (2014 and
2015), he has seen roughly 20 percent of the targets. Edelman
has enjoyed at least a 22.3-percent target share in his last three
"mostly healthy" seasons as well, but owners need to
beware of the fact Cooks is the first legitimate challenger Edelman
has had for slot work since he became a fantasy stud.
New York
Jets OC John Morton
First-time NFL play-caller; he comes from the coaching trees
of Pete Carroll, Jim Harbaugh and, most recently, Sean Payton.
Oakland OC Todd Downing
First-time play-caller; he comes from the coaching trees of Jim
Schwartz, Doug Marrone and, most recently, Jack Del Rio. For what
it is worth, former OC Bill Musgrave reportedly let Downing run
the offense on occasion last season in order to help prepare him
for a future job.
Pittsburgh OC Todd Haley
Haley 2016
Haley 2015
Haley 2014
Pos
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
Player
Carry
Share
Target
Share
408
590
388
583
428
600
RB1
Le'Veon Bell
64.0%
15.9%
DeAngelo Williams
51.5%
8.1%
Le'Veon Bell
67.8%
17.5%
RB2
DeAngelo Williams
24.0%
4.6%
Le'Veon Bell
29.1%
4.5%
LeGarrette Blount
15.2%
1.3%
WR1
Antonio Brown
0.7%
26.1%
Antonio Brown
0.8%
33.1%
Antonio Brown
0.9%
30.2%
WR2
Eli Rogers
0.2%
11.2%
Martavis Bryant
1.3%
15.8%
Markus Wheaton
0.9%
14.3%
WR3
Sammie Coates
1.0%
8.3%
Markus Wheaton
0.0%
13.6%
Martavis Bryant
0.7%
8.0%
TE1
Jesse James
0.0%
10.2%
Heath Miller
0.3%
13.9%
Heath Miller
0.0%
15.2%
All fans really need to know about the Steelers running game
is once Haley has decided on a starter, he is going to get fed.
While Bell served his season-opening three-game suspension last
year, Williams managed an 86.8-percent carry share and 17.8-percent
target share. Upon Bell's return in Week 4, he accepted 85.6 percent
of the carries Pittsburgh had to offer and 21.6 percent of the
targets. That's usage most fantasy owners (and most NFL running
backs) can only dream about and ahead of the pace he maintained
in 2015, especially as a receiver. Williams is gone, but the target
share figures to fall into a more reasonable 13-14 percent range
following the return of Bryant and the selection of JuJu Smith-Schuster
in the draft. Bell's percentage of the carries should dip slightly
as well with young James Conner on the roster, but the former
will still be the odds-on favorite to lead the AFC in carry share.
Brown was forced to settle for a 26.1-percent target share last
year, down from the otherworldly 33.1 percent he posted in 2015.
The first figure should probably be the norm for him over the
next year or two, especially if some of the kids like Smith-Schuster
start to emerge or Bryant stays out of trouble. Just as a reference
point for hopeful owners this season, Bryant garnered a healthy
20 percent of the total targets Pittsburgh made available when
he was playing from Weeks 6-17 in 2015. Although Wheaton (13.6-percent
target share) did flirt with some fantasy relevance for a bit
that same year, there doesn't appear to be much hope for any other
receiver to see enough volume to join the fray based on recent
history.
Tennessee HC Mike Mularkey/OC Terry Robiskie
Mularkey/Robiskie
2016
Pos
Player
Carry
Share
Target
Share
475
486
RB1
DeMarco Murray
61.7%
13.8%
RB2
Derrick Henry
23.2%
3.1%
WR1
Rishard Matthews
0.0%
22.2%
WR2
Tajae Sharpe
0.2%
17.1%
WR3
Kendall Wright
0.2%
8.6%
TE1
Delanie Walker
0.4%
21.0%
Owners only have one season of data to absorb here, but it seems
the Titans were one of the few teams who actually stayed healthy
enough to execute what they set out to do before the start of
last season. They actually stuck to their guns - perhaps to their
detriment - when they gave Murray 61.7 percent of the carries
while allowing Henry (23.2) to see spot duty for the first half
of the season, at least until the former hurt his toe. In 13 seasons
as either a primary play-caller or someone intimately involved
in the process, Mularkey's top back has handled at least 55 percent
of the overall team carries eight times. In three of those instances,
the lead backs were Antonio Andrews, Amos Zereoue, and Rashad Jennings. In the other two, Michael Turner and Jerome Bettis were
well on their way to topping 55 percent before getting hurt.
Whereas Mularkey has had no issue giving his backs plenty of
carries, they have never exceeded 18 percent of the target share.
In fact, last year's 17-percent mark was his highest since that
2004 season. The relative lack of involvement of backs in the
passing game does free up a larger piece of the pie for receivers
and tight ends, although the depressed volume due to the amount
of success the running game enjoyed contributed to 20-plus percent
target shares for Matthews (22.3 percent) and Walker (21). The
real shocker was a 17.1-percent target share from rookie Sharpe,
who seemed to become mostly an afterthought after September. If
those marks hold up reasonably well in 2017, either Matthews or
rookie Corey Davis (but not both) will be worth starting in fantasy,
while the other one will probably be considered a disappointment.
Doug Orth has written for FF
Today since 2006 and been featured in USA Today’s Fantasy
Football Preview magazine since 2010. He hosted USA Today’s
hour-long, pre-kickoff fantasy football internet chat every Sunday
in 2012-13 and appears as a guest analyst on a number of national
sports radio shows, including Sirius XM’s “Fantasy Drive”.
Doug is also a member of the Fantasy Sports Writers Association.