Every year when it comes time to do this column, I struggle with
whether or not I should be bold in terms of shock value or simply
deviate from the perceived norm on a handful of players. I'll probably
never be able to figure out what side of the fence to stand on in
that regard. Be that as it may, people love to see "hot takes"
and analysts all across the fantasy industry love to cling to the
one or two they got right from the season before, so let's saddle
up for another round.
I suppose the reason why this task is harder for me than some
is that readers have typically been exposed to my Big Boards for
around a month by the time this piece rolls around, so my secrets
are no longer secret. Perhaps to make myself feel better, maybe
entertain you and reinforce the fact this is NOT a sudden departure
from my recent Big Boards, I've decided to include how likely
I believe my bold prediction will come true.
Last year was a decent
showing, as Todd Gurley came up one touchdown short of meeting
one bold prediction and Dalvin Cook came up two fantasy points
short of another (he was RB2 overall in points per game, so I'll
give myself credit for that one). Otherwise, Chris Carson was
a top-12 running back, Chris Godwin was a top-12 receiver, Cooper
Kupp was the Rams' receiver to own in fantasy and Darren Waller
most definitely finished as a top-10 fantasy tight end. Not too
shabby.
Let's see if I can do better:
1. Joe Burrow will finish as a top 12 fantasy quarterback.
Here's an excerpt from my draft
profile on Burrow back in early March:
"Andrew Luck was unquestionably one of the most accurate
quarterback prospects of the last decade. Burrow is in that class
in terms of accuracy. It's almost as if anything within 20 yards
is an extended handoff. … Two of the most desirable characteristics
a quarterback prospect entering the league can possess is accuracy
and the ability to win the chess game that football often becomes
at the pro level. Burrow has both in spades. (An Aaron) Rodgers
comp is a very high bar, but that kind of ceiling is within reach
considering his accuracy, awareness and vision - the last two
of which may have been the biggest reasons he thrived in LSU's
spread attack in 2019."
Burrow is not Rodgers or Luck in his prime at the moment, nor
can he be expected to perform at that level with one normal offseason
- much less the one he had this summer. What the No. 1 overall
pick does have is a lot of what we (should) look for in a fantasy
quarterback: incredible poise and accuracy, above-average athleticism,
job security and a top-notch supporting cast. Yes, the offensive
line is still in transition, but that fact should be somewhat
mitigated by Burrow's quick decision-making and the presence of
2019 first-round pick LT Jonah Williams, who missed all of last
season due to injury. While I don't put a lot of stock in camp
reports per se, I get interested when they match up with what
I saw on his college tape. The Bengals have been thrilled with
what they've seen so far from Burrow.
I'll be the first to admit the schedule isn't exactly easy the
Bengals. The elite secondaries (or what should be elite anyway)
of the Chargers, Ravens and Steelers (twice) comprise more than
a quarter of the team's opponents during the fantasy season. The
good news is that Cincinnati has a receiver depth chart stocked
full of quality options and one potentially elite one if A.J.
Green can stay healthy. They have a running game and a running
back in Joe Mixon that demands the attention of every opponent
and should get linebackers to bite just a bit harder on play-action.
Cincinnati's defense should be improved, but probably not to the
point where the Bengals will have the luxury of keeping Burrow
at 30 pass attempts per game. As I alluded to earlier, Burrow
also possesses the athleticism to run for 30-40 yards on occasion
if the defense falls asleep and/or doesn't rush with some degree
of discipline. I realize a top 12 finish is a stretch with so
many quality quarterbacks in the league, but it is possible.
Likelihood of happening: 35 percent
2. Derrick Henry will top 30 catches.
Henry has yet to reach the 20-catch mark in a season (career-high
18 last year). Heck, he hasn't even been targeted more than 24
times in a year (also 2019). However, the stars seem to be aligning
in his favor for more involvement this season. Ryan Tannehill
has spoken about Henry's growth
as a pass-catcher this summer, but the more important development
has been a string of recent missed practices from Darryton Evans.
The rookie was already facing somewhat long odds of contributing
right away given this unique offseason, so missing time as he
transitions from Appalachian State means he will probably not
see a lot of snaps in the early going. Counting on him to serve
as the third-down back initially seems even less unlikely, although
that could have easily been the case even in a full offseason.
The point is Evans' early role may be little more than to take
the field only when the play call is designed to get the running
back the ball as a receiver. Expecting him to consistently pick
up and identify blitzers may be too much to ask.
There is some reason for concern about Henry's potential increased
involvement in the passing game eventually. A source close to
the team told NBC's Peter King recently that Evans "has a
chance to be a
poor man's Alvin Kamara." Consider me skeptical, at least
as it relates to 2020. Evans has exceptional speed (4.41-40),
but I did not see the second coming of one of the game's most
dynamic all-purpose weapons on his college tape. Is there another
running back is on the roster at the moment who will steal work
from Henry? I'm not counting on Senorise Perry or Jeremy McNichols
to do it.
This prediction isn't so much about the lack of realistic options
behind Henry, but rather about the offense growing in its second
year under OC Arthur Smith. The running back position was only
targeted 62 times last season. At the very least, it would behoove
Smith to throw the defense off-balance every once in a while when
Henry is on the field. The offensive line didn't do a particularly
good job clearing a path for Henry in either 2018 or 2019 (1.9
yards before contact both seasons). That number probably won't
improve following the departure of RT Jack Conklin to Cleveland.
Throw in a few more negative scripts than what Tennessee faced
last year and Henry could easily be the recipient of a few more
screen plays. Also bear in mind the former Heisman Trophy winner
owns a career catch rate of 77 percent and has averaged 10.1 yards
per reception in three of four seasons. While YPC isn't a "sticky
stat," it reminds us Henry is a scary dude for defensive
backs to bring down in the open field.
Likelihood of happening: 55 percent
3. Jerick McKinnon will be the 49ers best back for fantasy purposes.
It's possible I just can't quit McKinnon. The fantasy world is
well aware that he hasn't played in two full seasons due to ongoing
knee issues. There is also not much recent history that supports
a professional athlete being able to return to their sport after
two years away and make a noticeable impact. For the sake of this
article, however, I don't care. Perhaps I'm subscribing to a bit
of "In (Kyle) Shanahan I trust" here, but I still love
McKinnon's fit in San Francisco. As I noted last
week, Shanahan once reportedly envisioned McKinnon as his
new version of Devonta Freeman. Shanahan is somewhat infamous
for his ability to pull the plug on one back and turn to another
if his system isn't being executed in the way he expects it to
be executed. Raheem Mostert executed well consistently down the
stretch for the 49ers last season, so San Francisco gave the impression
it was ready to commit to him on a more regular basis.
One of the main questions Mostert has in regards to being a potential
feature back is his lack of involvement in the passing game. It's
not that he can't do it, but Shanahan just may not have a lot
of trust or confidence in his abilities to be anything more than
a check-down option. Mostert has been on the San Francisco roster
since before Shanahan arrived and had ample time to carve out
a role as a pass-catcher - a role that would not have interfered
with his contributions on special teams - on a team that once
force-fed Carlos Hyde 88 targets. The point here is we cannot
a big bump as a receiver now for Mostert. Shanahan has had no
issue giving his running backs a big role in the passing game
when he's been comfortable with them (Freeman, in particular).
McKinnon's ability to be a mismatch weapon in the passing game
that motivated the 49ers to pay up for him as a free agent in
2018.
There's a natural inclination for fans and fantasy owners to
let one year bleed over into the next in terms of how we value
players and think of teams. While it is well within the realm
of possibility that Mostert picks right up where he left off and
is a high-upside RB2 for the majority of the season, there is
also the distinct possibility San Francisco doesn't enjoy near
the positive game script it did for the bulk of last season. There's
also the 49ers' current state of health on offense: a week before
the start of the season, Jordan Reed may be the healthiest pass-catcher
available at the moment. (That's a statement only believable in
2020, right?) I've projected McKinnon somewhat conservatively
on my Big Boards given his injury history, but I think he has
the most complete skill set of any back that Shanahan has coached
in San Francisco. At the very least, he has significant PPR upside
playing in a system that has been starving for a pass-catching
running back. If his body cooperates and he gets the chance to
shine, I think there's a real chance he becomes the next running
back success story in Shanahan's coaching career.
Likelihood of happening: 35 percent
4. Odell Beckham Jr. will finish as a top-five fantasy receiver.
This prediction should come as no surprise to anyone who has
followed my Big Boards over the last month. If skeptics want to
pass on OBJ because he is "injury-prone," that's their
prerogative; they have a lot of recent evidence to support that
perspective. Either way, I'm not sure the core muscle injury Beckham
played through last season is anything more than bad luck and
not exactly an ailment that comes as a result of "injury
proneness." Frankly, I'm more impressed by the fact he didn't
miss a game because of it. When one considers how difficult it
must have been for him to cut, plant, extend and all the other
things a receiver must do, it is incredibly impressive that he
still churned out a 1,000-yard season and performed well enough
to attract 133 targets in what was largely a dysfunctional offense.
With Cleveland expected to embrace the same kind of offense that
HC Kevin Stefanski oversaw in Minnesota, there is some fear that
OBJ and every Browns pass-catcher is due for a substantial decrease
in activity and production. OK, fine. Let's use the 2019 Vikings
as an example. Minnesota attempted 466 passes last season and
209 of them (44.8 percent) were thrown in the direction of receivers,
105 to the tight ends (22.5) and 126 to the running backs (27.0).
As bad as the Minnesota secondary was last year, the Vikings still
ranked ninth in yards allowed per play and 14th in total defense.
Conversely, Cleveland ranked 21st and 22nd, respectively. Even
if we assume a modest improvement in 2020, it seems unlikely the
Browns will be able to consistently execute a run-heavy game plan
playing six total games against offenses led by Lamar Jackson,
Ben Roethlisberger and Joe Burrow and a few more led by Dak Prescott,
Deshaun Watson and Carson Wentz. In other words, the Browns may
be able to run the ball as well as any team in the league this
season, but they will probably still need to move a bit closer
to last year's league average of 558 pass attempts.
If we assume can assume that to be true and split the difference
between the two numbers (466 and 558) in half, the Browns would
attempt roughly 510 passes - still well below the league average
last year. There's almost no chance Nick Chubb and Kareem Hunt
will exceed the 126 targets that Minnesota running backs had,
while 105 targets would figure to be near the ceiling for Cleveland
tight ends. If it can be agreed that tight ends and running backs
won't exceed 230 total targets for the Browns this year, it leaves
somewhere in the neighborhood of 280-300 targets for receivers.
Will Rashard Higgins take more than 50? (His career high is 53
in 2018.) Rookie Donovan Peoples-Jones? KhaDarel Hodge? Even if
we project just about every non-OBJ and Jarvis Landry player on
this offense at his ceiling, it will leave about 250 targets for
the two studs. Now apply a little bit common sense and ask yourself
if Stefanski won't take into account who his starting receivers
are and funnel the passing game through them. If Beckham is as
electric as he was in his days as a Giant - he's had an injury-free
offseason by all accounts - then I would also expect a return
to the receiver who twice recorded 150-plus targets in New York.
Furthermore, the Browns intend to use more play-action passes
this year, which will open up the field for one of the game's
most dynamic run-after-catch receivers. It's not hard to draw
up with a scenario in which Beckham tops 90 catches, 1,300 yards
and 10 touchdowns for the fourth time in his career.
Likelihood of happening: 50 percent
5. Robert Woods will finish a close third behind Davante Adams
and Michael Thomas in targets.
If you're thinking someone is buying into Woods' late surge last
year and the idea the Rams will be a heavy 12 personnel (one back,
two tight ends) team, you'd be right. The Rams did almost nothing
to fix an offensive line that started 2019 as a below-average
unit and forced HC Sean McVay to abandon his preferred 11 personnel
package. Over the six-game stretch in which Los Angeles made the
conversion, Woods averaged an absurd 11.3 targets, 7.8 catches
and 94.7 receiving yards. He had no fewer than nine targets in
any of those six contests and had as many as 18 (in a game the
Rams won 34-7). If Woods' 68 targets over that span sound high,
it's because only Michael Thomas (72) and Davante Adams (70) had
more.
Can we expect this to continue in 2020? Well, unless the Rams
solved their offensive line issues during an offseason in which
building chemistry was nearly impossible … sure. Cooper
Kupp wasn't an afterthought during Woods' surge (40 targets),
but a touchdown in each of his final five games overshadowed what
were otherwise somewhat pedestrian receiving totals. (I talked
about Kupp's falloff here
once the Rams were forced to take him out of the slot regularly
due to their shift to 12 personnel.) Tyler Higbee famously went
on a run unlike any other tight end in league history ever, so
one has to wonder if he can come anywhere close to repeating that.
If he can't, maybe some of those looks go to Woods as well.
Here's the beauty with Woods: his floor appears to be 130 targets,
he provides more rushing yards than anyone should rightfully expect
from a receiver and he rarely comes off the field (played at least
93 percent of the team's snaps in 12 of 15 games last season).
A repeat of the aforementioned 11.3 targets per game - a pace
that would lead to 180 looks over a full season - should not be
expected, but it should give readers and fantasy owners a decent
idea as to what his ceiling is. Over the last three seasons, 41
of 42 receivers or tight ends who have topped 130 targets have
also exceeded 200 PPR fantasy points and 30 of the 42 have surpassed
250 PPR fantasy points. In other words, don't sweat it if Woods
is your WR1 and be thrilled if he is your WR2.
Likelihood of happening: 35 percent
6. CeeDee Lamb will outscore either Amari Cooper or Michael
Gallup in fantasy.
Far too often in Twitter exchanges or podcast debates nowadays,
the immediate reaction from fans and followers is swift and typically
harsh when promoting one player since the knee-jerk reaction is
that everyone else must stink. The sad reality is that is rarely
the case. I mention this because it's almost blasphemous to suggest
a rookie receiver could be a better fantasy option than an elite
talent like Cooper or a player in Gallup who I liked more coming
out of Colorado State than I do Lamb. However, most diehard fantasy
players understand talent isn't the only factor to consider when
evaluating a prospect. Quite often, situation and opportunity
play just as much of a factor.
It is there I would like to start discussing Lamb. The popular
belief is that he will inherit Randall Cobb's slot role from last
year and live inside for 90 percent of the snaps. While I do believe
he will be the primary slot option, I think Dallas will try to
get Cooper inside more often to give him a break from the amount
of coverage he tends to see tilted in his direction. But let's
assume that Lamb logs 80 percent of his snaps in the slot (which
would be lower than Cobb last year). The rookie was arguably the
best run-after-catch receiver in the draft and he's going to have
the chance to run four of every five routes without having to
deal with contact coming off the line of scrimmage? Yes, please.
As I noted in his draft profile
this spring, creating separation, playing the ball well in the
air (good body control) and generating yards after the catch are
typically more important than a blazing 40 time (4.5).
Getting back to the bold prediction now, I believe this situation
ends up becoming a case of Dak Prescott simply taking advantage
of the defense's weakest link in the secondary each week. The
weakest link in a lot of secondaries is in the slot, and the majority
of slot corners don't have to deal with a receiver that has Lamb's
ability to high-point the ball and/or consistently shed weak tackle
attempts. I've said for a while now that I believe Lamb has the
best shot of the rookie class to be this year's A.J. Brown in
that he profiles as a YAC monster that won't need heavy volume
to do a ton of damage. It should not be overly surprising if Prescott
simply makes defenses rethink how they defend the slot until they
adjust, but how much can opponents adjust when they are already
struggling to defend Cooper without giving his man some help?
Defensive coordinators may eventually discover a good answer for
that dilemma, but they probably won't have the personnel to execute
it. I see something in the neighborhood of 60-plus catches, 900-plus
yards and perhaps as many as eight touchdowns in what will be
more of a pick-your-poison passing attack than most believe.
Likelihood of happening: 40 percent
7. Hayden Hurst will finish as a top-five tight end.
Matt Ryan and OC Dirk Koetter have worked together in four seasons.
Let's take a quick look at how what has meant for the tight end
position:
Year
Tgt
Rec
Yds
TD
2019
121
92
989
7
2014
56
33
241
3
2013
137
93
902
10
2012
130
99
962
9
Now, let's take a look at the top tight end performer in each
of those years:
Year
Player
Tgt
Rec
Yds
TD
2019
Austin Hooper
97
75
787
6
2014
Levine Toilolo
54
31
238
2
2013
Tony Gonzalez
121
83
859
8
2012
Tony Gonzalez
124
93
930
8
Gonzalez is a Hall of Fame tight end and one of the best to ever
play the position, so it's unfair to say his production is in
Hurst's range of outcomes despite the fact Gonzalez posted the
numbers above at the end of his career (age-36 and age-37 seasons).
There is some carryover from those years, however, as Roddy White
was at the edge of his prime and Julio Jones was just getting
his career started. Jones is now the guy in his early 30s and
Calvin Ridley is the heir apparent. Last year, Hooper enjoyed
a career year in Koetter's return to the booth - managing to do
so in only 13 games and despite the fact Hooper doesn't stretch
the field very much. Going back to his four years as the Buccaneers'
head coach, Koetter has consistently got a lot from his tight
ends. Here's a look at what the tight end group did under his
watch in Tampa Bay:
Year
Tgt
Rec
Yds
TD
2018
110
73
911
11
2017
127
84
1,124
13
2016
117
78
824
11
2015
99
65
814
8
Koetter's group of tight ends over that stretch for Austin Seferian-Jenkins,
Cameron Brate and O.J. Howard. Regardless of how we may feel about
Koetter as a coach, it is easy to see his tight ends produce.
The one year the position didn't attract at least 99 targets was
in 2014 when a second-year blocking tight end (Toilolo) was asked
to replace Gonzalez.
The only NFL production sitting behind Hurst in Atlanta belongs
to Jaeden Graham, who had nine catches for 149 yards and a touchdown
as a rookie last year. This is going to be Hurst's show, and it's
easy to forget he was considered such a good prospect just over
two years ago that Baltimore took him in the first round despite
his advanced age for a rookie (24). Speaking of his natural skill
set, Ryan told reporters this summer that he believes Hurst is
one of the "fastest
and most athletic tight ends I've ever played with."
Much like I discussed with Lamb and his situation in Dallas,
defenses can't afford to lay off the alpha dog (Jones) or his
sidekick (Ridley) against Atlanta even if Hurst proves capable
of beating his man one-on-one consistently. Even better for the
current and future fantasy owners of Hurst is his ability to consistently
stretch the seam - a quality Ryan hasn't had from his tight ends
since Gonzalez. Hooper's 13-game involvement last season (97 targets)
should be considered Hurst's floor this year. It should surprise
no one if the former Raven flirts with 80 catches, 1,000 yards
and 6-8 touchdowns if he can play a full season.
Likelihood of happening: 60 percent
8. Rob Gronkowski will finish outside the top 15 at tight end.
Gronkowski's arrival in Tampa is good for several reasons. One
of them - at least in my opinion - is so people on both sides
of competing narratives can go to town on each other. On one side,
we have the narrative of how Tom Brady loves throwing to his tight
ends. On the other, we have the narrative of a Bruce Arians offense
(it's run by OC Byron Leftwich, but when has accuracy ever been
important for the sake of a good narrative?) and how it ignores
the tight end position. I believe I have stated many times in
this space that I don't believe in narratives nor do I care to
defend them. I am, however, in favor of a good laugh - like the
one I usually get when two sides so strongly believe in something
sports-related that has been disproved multiple times.
Getting back to Gronkowski, fantasy owners should know what to
expect - even after a year off. Few, if any, players in NFL history
have been more prolific in the red zone. His rapport with Brady
is well-established. A year off may have been what he needed to
recover from the pounding his body took in New England. On the
other hand, Gronkowski goes from the top option - or at least
1B - that he was as a Patriot to no better than the third-most
attractive target with the Buccaneers. Multiple reports are suggesting
Tampa Bay plans to monitor his snaps and use him primarily on
third downs and near the end zone. And, of course, there are his
durability issues. While the year away from the game may have
been good to get his body right, the time off didn't allow him
to trade his battered 31-year-old body in for a 25-year-old model.
He hasn't played more than 13 games since 2015. One could also
argue the only reason he'll see more work than O.J. Howard is
because of his familiarity with Brady.
As far as his fantasy prospects, I suppose it depends on if a
43-year-old quarterback can throw for at least 30 touchdowns.
Mike Evans and Chris Godwin should combine for roughly 20 scores
by themselves. If we give Tampa Bay's other receivers a total
of three scores, the running backs three more and the tight ends
combine for nine, Brady finished with 35 scores. That number seems
unlikely for a team with an improved defense and an offense that
won't be playing in a ton of Jameis Winston-inspired negative
game scripts. Even if the TD breakdown happens exactly as I laid
it out and Brady throws for 35, not all nine tight end scores
will go to Gronk. Cameron Brate and Howard will probably get at
least two or three apiece. That leaves Gronkowski with the ceiling
of five. In other words, Brady might need to throw for nearly
40 touchdowns for Gronk to serve as a low-end TE1. It just doesn't
seem likely Tampa Bay will need Brady to do that, nor does Gronkowski's
track record suggest he'll be able to stay on the field long enough
to get there.
Likelihood of happening: 55 percent
Doug Orth has written for FF Today
since 2006 and been featured in USA Today's Fantasy Football Preview
magazine since 2010. He hosted USA Today's hour-long, pre-kickoff
fantasy football internet chat every Sunday in 2012-13 and appears
as a guest analyst on a number of national sports radio shows, including
Sirius XM's "Fantasy Drive". Doug is also a member of the Fantasy
Sports Writers Association.