2010 Rookie Impact
6/29/10
It's not the will to win, but the will to prepare to win that
makes the difference.
- Bear Bryant
Everyone wants to win, but relatively speaking, very few people
are willing or able to sacrifice the time and resources to make
sure winning "happens". Far too many pro sports owners
believe money or simply wanting to win a championship should be
enough to get their teams into the Super Bowl. Being willing to
spend money and knowing where to spend it are two completely different
things in sports, for it takes a great scouting and personnel department
to recognize the talent, the right coaches to mold it and enough
of the right leaders in the locker room to make sure each player
is on the same page.
Fortunately in fantasy football, we are only required to speculate
on the results of the aforementioned ingredients of football success.
But just because we are mere spectators doesn't give us the right
not to prepare ourselves for the upcoming season as well. It has
been said that if you don't vote, you have no right to complain.
Fantasy football isn't much different in the sense that if you
don't prepare over the summer and have a pretty good stance on
each “candidate” that you may draft, you have no right
to complain when your teams hang around mediocrity all season
long.
A good part of the preparation process every summer is trying
to figure out just how much impact rookies can have in fantasy
for the upcoming season. In most cases, running backs steal the
show when it comes to immediate contributions, although that notion
has been challenged in recent years by the rookie campaigns of
players such as Matt Ryan, Eddie Royal and Hakeem Nicks. Even
the notion that a rookie who goes through a long holdout cannot
be productive in Year One has taken a beating by the likes of
Michael Crabtree. However, any fantasy owner need ask themselves
only a few questions to get started when it comes to rookie evaluation
for fantasy purposes:
- Is he in a position to succeed?
For a RB, does he have a good line to run behind and an OC that
likes to run the ball? For a QB, does he have a good pass-blocking
line and 2-3 decent options in the passing game? For a WR or
TE, does he have a good QB throwing him the ball? Does he operate
opposite a star WR or is he being counted on to carry the passing
game?
- Is he a day one starter or will he
see the field at least half of the game?
- Does his "style" fit in
the team's offense? (Unfortunately, we can’t take
for granted that teams and their personnel departments do this.)
For example, does Ryan Mathews’ power and vision fit into
San Diego’s scheme? Does C.J. Spiller have the explosiveness
to succeed in light of Buffalo’s porous offensive line?
Can Jahvid Best’s speed provide big plays behind Detroit’s
offensive line where Kevin Smith’s power could not? Does
Demaryius Thomas’ natural talent allow him to follow somewhat
successfully in Brandon Marshall’s footsteps? Does Dez
Bryant show why he was labeled by some as the most talented
player in the draft or do his supposed lackadaisical off-field
habits lead him down the path of one Adam “Pacman”
Jones in the pressure cooker than playing for the Dallas Cowboys
can sometimes be?
Certainly, there are more questions that can be asked, but to
establish a baseline on a rookie, I think this gives us a pretty
good start. At the very least, I hope to provide each of you my
initial thoughts on the incoming class before I really buckle
down on player evaluations next month with the release of the
first round of PSAs.
Note: The rankings below are for the 2010 season only and
are ranked in order of likelihood of fantasy impact. (For example,
QBs like Sam Bradford or Jimmy Clausen may accrue more fantasy
points given their position, but the chances of them impacting
a fantasy team are slimmer than say, a potential fantasy WR3 in
a three-WR league, because the WR could be an every-week starter.)
Rookies Who Just Missed The Cut:
- Sam Bradford, QB St. Louis (desperately needs Laurent Robinson
and Donnie Avery to stay healthy all season long to have any
fantasy value this year)
- Eric
Decker, WR Denver (probably the most likely player in this
category to have significant fantasy value; is more pro-ready
than Demaryius Thomas, only his long recovery from a Lisfranc
ligament sprain keeps him off the top 15)
- Emmanuel
Sanders, WR Pittsburgh (an intriguing slot WR who could
easily follow in the steps of recent Steelers WR3s such as Nate
Washington and Mike Wallace)
- Toby Gerhart, RB Minnesota (figures to watch much of 2010
season from sidelines as Adrian Peterson continues to evolve
into more of an all-around RB),
- James Starks, RB Green Bay (if he can beat out Brandon Jackson
for the third-down role in Green Bay, he may get the chance
to prove that he could replace Ryan Grant someday)
- Mardy Gilyard, WR St. Louis, (probably ticketed for slot
and return duties in 2010)
- Jimmy
Clausen, QB Carolina (best bet of rookie QBs to thrive if
he can see playing time, but I believe Matt Moore will be too
much for him in 2010)
- Deji Karim, RB Jacksonville (a big-play threat caught behind
do-everything RB Maurice Jones-Drew)
- Carlton Mitchell, WR Cleveland (a Mohamed Massaquoi-kind
of raw talent that will likely struggle due to QB situation).
15. Rob Gronkowski, TE New England
Reasons to like Gronkowski: Without
a doubt, Gronkowski’s biggest advantages heading into his first
season are opportunity and the presence of Tom Brady. “Gronk”
needs to only beat out fellow rookie Aaron
Hernandez for the right to be Brady’s main middle-of-the-field
outlet as free-agent signee Alge Crumpler is simply an extra offensive
lineman at this point in his career. Because the former Arizona
standout projects as an above-average receiver who can block in
the run game (unlike Hernandez), Gronkowski figures to remain
on the field all three downs once he becomes acclimated to the
playbook. Despite the fact that Ben Watson’s production never
seemed to match his athletic ability, Brady did not hesitate going
to him in key situations when it was necessary to do so. It shouldn’t
take very long before Brady realizes Gronkowski’s hands are more
consistent than Watson’s ever were. The rookie’s prototypical
size should immediately serve him well in the red zone, although
it seems unlikely he’ll get the call inside the 20 too often in
2010 with Randy Moss still on the team.
Reasons to dislike Gronkowski:
Back injuries are always unpredictable, which is pertinent because
that is the surgery that sidelined the rookie from Arizona for
the entire 2009 season. Much like Jermaine Gresham, Gronkowski
will have the added challenge of overcoming a full season of not
playing competitive football, which should automatically drop
rookie-year expectations. While playing on the same offense as
Moss and Wes Welker (eventually) certainly has its advantages,
also consider that both players are considered among the elite
WRs in the game (when healthy), meaning “Gronk” will be sitting
no higher than third in the pecking order on most offensive plays.
Fantasy Assessment: Rookie TEs
are never a good bet for great production in fantasy, but if there
are two players who can buck that trend this season, it would
be Gronkowski and Gresham. In Gronkowski’s case, his size
and hands may one day remind some of Jason Witten, but for now,
he’ll need to be happy with being the third or fourth option
in the passing game on most plays (behind Moss, Julian Edelman
and Welker when he returns). His size could lead him to become
a top red-zone option right away in the Patriots’ offense,
but his actual fantasy contribution will probably be limited in
2010.
Fearless late-June prediction:
32 catches, 370 yards, 3 TDs
14.
Jordan Shipley, WR Cincinnati
Reasons to like Shipley: The loss
of T.J. Houshmandzadeh was huge for Cincinnati in 2009. Despite
a lack of eye-catching talent and speed, he consistently was the
man Carson Palmer looked for in key situations because he could
find the windows in zone coverage and was always where his QB
expected him to be, which was usually 1-2 yards behind the first-down
marker. Although Shipley will not be expected to be a Houshmandzadeh
clone anytime soon opposite Chad Ochocinco, the rookie has many
of his same qualities already in the football smarts category.
Shipley has an incredible knack for knowing where to go at the
exact right time his QB needs him to be there and is an accomplished
returner in the kicking game, all of which reminds many people
of Wes Welker.
Reasons to dislike Shipley: As
I just stated, many folks liken Shipley to Welker. While that
could be true a few years down the road, I doubt that will be
the case simply because Welker has always been a fast-twitch WR
with elite quickness. While Shipley has many of Welker’s tools
right now (such as fearlessness, return ability and great hands),
he isn’t near that level of quickness yet. Moreover, Shipley joins
a passing offense in 2010 that will be much different than the
anemic 2009 edition. Antonio Bryant figures to be much better
than Laveranues Coles was in his only season as a Bengal and Jermaine
Gresham will almost certainly evolve into a player that Palmer
will depend on sooner than later.
Fantasy Assessment: Early on, I expect Shipley to be a much better
WR in reality than in fantasy because Ochocinco, Bryant and Gresham
will probably be the focus of the offense in the red zone when
the Bengals plan to throw the ball inside the 20. Now, if any
of those three players end up injured for any length of time,
Shipley could emerge in the same kind of way Julian Edelman did
last season. Barring that circumstance, the one area where Shipley
should thrive immediately – regardless of the health of
the Bengals’ personnel – is in first-down conversions,
where he will give the opponent’s nickel back fits on a
weekly basis.
Fearless late-June prediction: 36 catches, 400 yards, 2 TDs;
1 return TD
13.
Brandon LaFell, WR Carolina
Reasons to like LaFell: The most
immediate advantage LaFell offers immediately is the ability to
run block, which probably doesn’t sound like a big deal in the
fantasy football world. But on a running team like the Panthers,
it is quite important and probably will be the key factor as to
why he will steal the starting job away from Dwayne Jarrett at
some point in 2010, if not Week 1. One trait that allows him to
be a good run blocker is his size, which he happens to use very
well in the passing game to shield off defenders when catching
the ball and running through weak tackles once he puts it away.
Much as you would expect from a 6-2, 211-pound WR who is willing
to run block, LaFell is fearless catching the ball over the middle,
which serves a nice complement to Steve Smith’s big-play ability.
Reasons to dislike LaFell: As far
as 57-792-11 lines go in college football, it says how much was
expected of LaFell that he was labeled a disappointment in his
final season with LSU. While drops – which often came as a result
of trying to make the play before securing the ball – played a
large role in his shaky senior season, it’s hard to say how much
of his “average” production was due to the Tigers’ 56-44 run-pass
ratio and how much of it was due to the combination of Jordan
Jefferson and Jarrett Lee at QB. Much like the man whose spot
he hopes to replace (the recently-retired Muhsin Muhammad), LaFell
is no speed merchant. The final drawback LaFell will encounter
is HC John Fox’s intense loyalty to veteran players. As poor as
Jarrett has been in his three-year Panther career, it’s quite
likely LaFell will need to play at a level well above his veteran
competition to secure a starting spot.
Fantasy Assessment: Typically, I hate the rationale in fantasy
football that sounds like this: “Well, who else does he
have it to throw to?” In LaFell’s case, however, that
weak argument may actually hold water. Matt Moore can’t
throw every pass to Smith and since Carolina has little more than
Jeff King and Dante Rosario at TE, the WR2 in this offense will
likely see more targets than he probably should. Despite Muhammad’s
supposed inability to separate from coverage over his final two
years in Carolina, “Moose” still averaged over six
targets/game each season. LaFell isn’t quite the receiver
fellow LSU alum Dwayne Bowe is, but he’s clearly the second-best
talent Carolina has at WR right now (behind Smith). Only Fox’s
preference for veterans figures to keep LaFell from enjoying one
of the better seasons from a rookie WR in 2010.
Fearless late-June prediction: 41 catches, 515 yards, 4 TDs
12. Dexter McCluster, RB/WR Kansas City
Reasons to like McCluster: There
are always exceptions to the rule – meet the 2009 version of that
right now. At 5-8, 165, McCluster is hardly a physical marvel.
However, the former Ole Miss standout is all passion, versatility,
explosion and football intelligence, which is why he figures to
enjoy a fairly long NFL career as an all-purpose threat. With
the demanding Todd Haley as his new HC, all of those qualities
figure to endear the second-round pick to his new boss, who I
suspect will get the most out of his talents eventually. Beyond
Jamaal Charles and Dwayne Bowe, the Chiefs certainly have room
for the rookie to make a huge impact on offense and special teams.
Also, McCluster should be one of the league’s best run-after-catch
players for as long as he plays, if not one of its most exciting
players to watch. While the obvious comparisons to Percy Harvin
are good ones, there are some stark contrasts as well. One major
difference between the two former SEC standouts during their college
careers is that while Harvin was one of many weapons in the Florida
spread attack who never saw more than 142 offensive touches in
a single season during his Gator career, McCluster saw 181 rushing
attempts in 2009 alone.
Reasons to dislike McCluster: As
I have touched upon already, McCluster’s size is his biggest hindrance
as he enters the NFL, even if begins by playing exclusively out
of the slot. Fearlessness is often a desired trait in the league,
but one must wonder initially if the mighty mite’s big heart will
expose him to collateral damage the few times he’ll be asked to
run between the tackles. It’s not that he’s fragile by any stretch
of the imagination – and he actually understands how to run the
ball like a NFL runner – but again, collisions with a 230-240
pound LB over 16 games are different for a 215-pound RB than a
player 50 pounds lighter. While McCluster is very well put together
physically, the difference between him and someone like Percy
Harvin is that Harvin entered the league at 200 pounds. McCluster
will likely never reach that weight. Perhaps more important than
his dimensions, though, is his current competition, ex-Cardinal
WR Jerheme Urban – a Haley protégé from their time together in
Arizona. Urban typically held his own when given the opportunity
to play as a Cardinal, so it is quite possible the rookie will
split time in the slot with him.
Fantasy Assessment: Much like Harvin, McCluster won’t see
a great deal of carries in his rookie season behind Charles or
Thomas Jones, but unlike Harvin, he isn’t a sure bet to
be the slot WR on a full-time basis. I expect he will see a great
deal of action as a kick and/or punt returner and even as a change-of-pace
RB on occasion, but it will likely take Chris Chambers reverting
back to his form as a member of the 2009 Chargers or Urban getting
injured for McCluster to enjoy the kind of season Harvin did last
season.
Fearless late-June prediction: 30 carries, 170 yards, 1 TD; 31
catches, 400 yards, 4 TD; 2 return TDs
11. Golden Tate, WR Seattle
Reasons to like Tate: In fantasy,
Tate’s biggest strength right now is opportunity. With Nate Burleson
now in Detroit, the competition the Golden Domer has for a starting
spot in Seattle is suspect at best (Deion Branch, Deon Butler,
Mike Williams, etc). At the very least, Tate should immediately
contribute in three-WR packages. As for his own skill set, the
one characteristic that often gets mentioned right away with Tate
is his ability to turn into a running back after he catches the
ball. Working in Charlie Weis’ offense while at Notre Dame, Tate
is a better route runner than most players coming out of college,
so from a readiness standpoint, the potential is there as well.
Reasons to dislike Tate: Tate’s
main drawback at this point is that the Seahawks aren’t set up
for his immediate fantasy success from a personnel standpoint.
If T.J. Houshmandzadeh had a deep threat opposite him – allowing
Tate or Houshmandzadeh to regularly work the slot – then I’d say
Tate would have a decent shot to make a significant rookie-year
splash. But if Tate is required to be the deep threat this season,
he is destined to disappoint. Although he does a good job at tracking
the ball in the air and outfighting his opponent for the 50-50
ball, Tate’s speed and size aren’t going to strike fear in many
CBs in the league.
Fantasy Assessment: Comparing him to a player of a similar skill
set from last season – Hakeem Nicks – Tate has less
competition on his own team but less sheer talent than Nicks.
Some draft analysts also compare him to Carolina’s Steve
Smith. While the comparison isn’t completely off-base when
looking at their run-after-catch skills, Tate doesn’t possess
the waterbug-like quickness or the elite acceleration that has
made Smith such a revelation since 2003. Fantasy owners hoping
for the best from Tate will recall that new OC Jeremy Bates (along
with Mike Shanahan) oversaw a Broncos offense in 2008 that saw
a less-refined rookie WR in Eddie Royal catch 91 passes. In the
end, however, I tend to believe Houshmandzadeh will lead the WRs
in fantasy production with Tate in some kind of time-share situation
with Branch or Butler. I think the overall production between
the three players (Tate, Branch and Butler) will be good for Seattle,
but the individual numbers for the rookie will likely be merely
average.
Fearless late-June prediction: 39 catches, 535 yards, 4 TDs
10. Mike Williams, WR Tampa Bay
Reasons to like Williams: If you
eliminate Kellen Winslow (a TE) and Antonio Bryant (no long with
the team), the receiver with the most catches last season was
rookie Sammie Stroughter with 31 receptions. It’s difficult for
me to recall the last time a fourth-round draft pick was pretty
much a lock for a starting job in his rookie year, but Williams
is not your typical WR and the Bucs are not your typical offense
– at least talent-wise. With QB Josh Freeman’s huge arm and Williams’
ability to win on the jump ball down the field, the former Orange
WR could be the answer to the Bucs’ ability to stretch the field
and create big plays. Much like Dez Bryant, Williams is a big,
physical WR who will fight for the extra yard and excels at run
after catch.
Reasons to dislike Williams: If,
in your opinion, Dez Bryant pushed the envelope in terms of off-field
issues, then Williams put the stamp on it and delivered it himself.
In his time at Syracuse, Williams was suspended for the entire
season in 2008 after cheating on a test, suspended again in 2009
for violating team rules and then reportedly quit on the team
shortly thereafter. Follow
this link for Williams’ side of the story.) Despite being
a big-play WR, Williams is not a burner and his ability to separate
is poor for someone with his physical dimensions, so he is definitely
a work in progress – especially considering the fact he essentially
missed 1 ˝ seasons in his four-year stay in Syracuse.
Fantasy Assessment: Williams strikes me as the type of player
that we will love to hate in fantasy – a WR who follows
a huge week up with 2-3 mediocre performances thereafter. In other
words, I feel he will be a “fantasy tease”. Players
that leave as big of an off-field mess as Williams has to this
point don’t typically mature quickly once they reach the
big stage and start cashing in five-and-six-figure paychecks each
week. The talent is there for Williams to have a reasonably good
first season, but I fear he is not the type of player that will
handle success well early in his career. To his credit, he has
been a good soldier in Bucs’ camp and is already under contract,
so he will have the benefit of all the offseason work he can handle
and may have finally surrounded himself with good decision-makers
off the field. The exhibition season will be big for his fantasy
stock.
Fearless late-June prediction: 43 catches, 586 yards, 4 TDs
9. Jermaine Gresham, TE Cincinnati
Reasons to like Gresham: With Reggie
Kelly a question mark as he returns from his Achilles’ surgery
last year, the path is clear for Gresham to make an early impact.
The sheer talent of this 6-5, 261-pound specimen is incredible,
even if the history of the NFL suggests that rookie TEs don’t
tend to fare all that well. To get an idea of how gifted Gresham
is, he has already elicited comparisons to Tony Gonzalez and Antonio
Gates for the hands and fluidity he shows in the passing game.
Without gushing too much about the Oklahoma rookie, he is essentially
a huge receiver that is a load to bring down after the catch.
In Chad Ochocinco and Antonio Bryant, Cincinnati has a pair of
starting WRs who can still tear up a defense on occasion, but
not so good where they have the right to demand the ball no matter
the opponent. So, the chances that Gresham gets to work the middle
of the field breaking up Cover 2 coverage week after week this
year is pretty high.
Reasons to dislike Gresham: In
my opinion, only rookie QBs face a steeper learning curve coming
into the league than rookie TEs on the offensive side of the ball.
TEs not only need to learn how to run pro-quality routes in the
passing game, but also need to pick up the blocking techniques
necessary to be effective enough in the running game so as to
not tip the offense’s hand when it comes to play-calling. Gresham
isn’t near the liability as an in-line blocker that his current
teammate Chase Coffman was coming out of Missouri, but that is
the one area where he is lacking the most. (Fortunately, Gresham
will be able to fall back upon the experience of one of the game’s
best blocking TEs in Kelly for at least this season.) Aside from
his well-documented injury history, the biggest concern for Gresham
from a fantasy prospective is the Bengals’ history of production
from the TE position (Rodney Holman and Tony McGee are the only
notable ones over the last 20+ years).
Fantasy Assessment: Much like fine wine, Gresham’s game
tape from 2008 only gets better as time passes. Because he is
a similar talent to the player I compare him to right now –
Jermichael Finley – the possibility of huge production in
his rookie year is there. However, as I just mentioned above,
expecting any rookie TE to flourish right away is probably asking
too much. I won’t set the bar too high for Gresham as I
continue to re-emphasize the difficult transition from college
to pro – especially after a full season away from the game
– but Gresham is one of my favorite TE prospects to come
out in years and should be a valuable red-zone weapon from Day
1.
Fearless late-June prediction: 36 catches, 530 yards, 6 TDs
8. Dez Bryant, WR Dallas
Reasons to like Bryant: Size, talent,
run-after-catch ability…about the only physical quality Bryant
doesn’t have in spades is great track speed, which is one of the
more overrated traits in football simply because it is one of
the most obvious. (How often did Jerry Rice – or heck, even Ed
McCaffrey – ever get chased down in the open field?) Bryant’s
desire when the ball is in the air and his willingness to fight
for yards is second-to-none in this class of rookies. He also
has the highly-desired ability to catch the ball with his hands
– as opposed to being a “body catcher” like so many college receivers
are. In Dallas, defenses will be forced to make Bryant the third
priority as Jason Witten and Miles Austin demand constant attention,
if not double teams, so the rookie should almost always be facing
“off” single coverage.
Reasons to dislike Bryant: Dallas
has a lot of mouths to feed on offense nowadays, so I’m not sure
Bryant reaching 60+ receptions this season is a high priority
if Witten catches 90 passes and Austin repeats last season’s 81
receptions. Using those two numbers as a barometer for those players
and Romo’s numbers last season as a benchmark, 171 of Romo’s 347
(49%) completions are already used up on two players, and that
is before the catches that Marion Barber, Felix Jones, Tashard
Choice, Martellus Bennett, Roy Williams and Patrick Crayton figure
to see come their way. Much like some of the players he is compared
to (Terrell Owens and Brandon Marshall, for example), Bryant’s
in-game focus as well as off-field concerns are question marks.
While fellow competitor Roy Williams has promised to help his
new teammate out as much as possible, Williams will make it as
difficult as possible for Bryant to steal his starting job opposite
Austin.
Fantasy Assessment: In a dynasty league format, Bryant could
conceivably be a top 2-3 pick rookie selection. However, assuming
each of those aforementioned players (Barber, Jones, etc.) haul
in at least 20 passes – Jones had 19 while Bennett and Choice
each grabbed 15 in 2009, every other player was well over 20 –
Bryant’s ceiling is at the 50-catch mark in 2010 unless
Romo shatters last year’s career-high completion and attempt
marks. I suppose if I had no questions about Bryant’s immaturity
– which is likely what the source of most of his character
concerns are at this point – or off-field decisions, I would
place him a bit higher on this list. But much like my forecast
on DeAngelo Williams last summer, there are a lot of potential
obstacles for Bryant to overcome. For this season, in redraft
leagues anyway, I’d let another owner deal with Bryant unless
he becomes an incredible value pick in the middle to later rounds
of your draft.
Fearless late-June prediction: 42 catches, 570 yards, 5 TDs
7. Demaryius Thomas, WR Denver
Reasons to like Thomas: Whereas
some of his WR draft classmates made headlines for their off-field
exploits, “Bay Bay” was selected by Denver in part because he
has been a model citizen with a good work ethic – a common characteristic
that HC Josh McDaniels is focusing on as he runs out the previous
regime’s players and turns the Broncos into a power-running, efficient
pass offense. It is likely the same character and work ethic that
drew the Broncos to such a raw but ultra-talented prospect like
Thomas. Along with his ability to make the big play down the field,
the one outstanding quality Thomas has going for him in fantasy
is opportunity as Denver wants and needs him to be productive
right away – he is expected to play the Brandon Marshall role
in this offense as soon as possible. Furthermore, Thomas is a
very good run blocker for such a young WR, which only increases
the chances he’ll see major playing time early in the season on
all three downs.
Reasons to dislike Thomas: Thomas’
ability to get deep made him a sexy pick for a lot of teams on
draft weekend, but one of the places that didn’t seem to be a
good fit was Denver. In Kyle Orton, Brady Quinn and Tim Tebow,
the Broncos have a trio of QBs who are all below-average (at best)
throwing the deep ball. It’s also ironic that McDaniels decided
to pair Thomas up with Tebow because both players are definite
projects – in Thomas’ case, it is the fact that HC Paul Johnson’s
option attack at Georgia Tech did not ask him to do much more
than run block and go deep. As tough as Tebow’s transition to
the NFL will likely be, Thomas’ may be every bit as tough as so
few high-round draft prospects are as inexperienced at running
a NFL route tree like Thomas is.
Fantasy Assessment: Ostensibly, McDaniels sees visions of Tebow
throwing intermediate-to-deep strikes to Thomas in 2011 and beyond
or else he wouldn’t have drafted the combo in the first
round in April. The problem with that logic is that Tebow is a
project at QB, one which is far from NFL competent with his accuracy
on the deep ball – the very thing Thomas has going for him
right now. Thomas is also a project himself coming out of the
option attack at Georgia Tech, which didn’t exactly ask
him to hone his route-running skills. Thomas is a wonderful talent,
but it’s a strange marriage at the very least – as
both players will require multiple years to improve essential
fundamentals at the NFL level, functions their college teams did
not require of them – and one that has as much chance to
backfire as it does to pay off. Initially, expect Thomas expect
to be worth a roster spot immediately in fantasy simply because
Denver has no one else in its WR corps who can do the things Thomas
can, so he’ll have ample opportunity to post solid end-of-the-year
numbers.
Fearless late-June prediction: 46 catches, 690 yards, 5 TDs
6. Arrelious Benn, WR Tampa Bay
Reasons to like Benn: The first
characteristic most observers will notice about Benn is his size.
At 6-1 and 220 pounds, Benn certainly looks the part of a West
Coast wideout and has the skills to match as he is a hands-catcher
who is excellent in the run-after-catch department. A quick look
at his stats – and the game tape – will reveal that much like
a Percy Harvin, Benn was used in the backfield on occasion to
create big plays for the Illini over his three-year career. But
much like several other players on this list, Benn could very
well endear himself to the fantasy masses in 2010 because he should
be named an immediate starter.
Reasons to dislike Benn: It’s almost
unthinkable that a player with Benn’s talent could score just
10 rushing and receiving TDs in three seasons of college football,
so a strong case that no matter what his situation was in Illinois,
he should have been able to cross the stripe a few more times.
Despite his pre-draft 4.36 40-yard time at his pro day, Benn shows
better acceleration than track speed – which isn’t necessarily
a bad thing – so be forewarned that he won’t ever likely be referred
to as a deep threat, but rather a WR who is capable of making
the big play. Lastly, Josh Freeman flashed last season, but still
has a long way to go to be considered an accurate QB. On one hand,
Benn is used to playing with inaccurate signal-callers, but on
the other hand, fantasy owners probably would be wise to not expect
Freeman’s presence to necessarily boost Benn’s numbers right away.
Fantasy Assessment: As stated above, Benn’s college production
is cause for concern, but Juice Williams’ erratic throws
game after game probably hurt him just as much as the Illini’s
60-40 run-pass ratio did. It also didn’t help his final
college numbers that he fought injuries all season long, including
the dreaded high ankle sprain three plays into his first game
of 2009. When I look at the tape, I see parts of two players he
models his game after – Hines Ward and Anquan Boldin. Because
he will be a flanker for the Bucs in their West Coast offense,
Benn should be able to reach his stated goal of more than 50 catches
in his rookie season, likely outperforming his new teammate (Mike
Williams), who is getting a lot of hype nowadays in their first
season together.
Fearless late-June prediction: 56 catches, 686 yards, 4 TDs
5. Ben Tate, RB Houston
Reasons to like Tate: Finally,
the Texans landed a RB who is a decent fit for their zone-run
offense. At his best, Tate is an explosive, one-cut downhill runner
who plays to his size and will break tackles. With 40-yard-plus
runs in each of his four collegiate seasons, Tate even offers
up a bit of big-play-ability as well. While it is easy to say
he was a one-year wonder at Auburn by looking strictly at his
college stats, much of his time was wasted by the Tigers splitting
carries in his freshman year with Kenny Irons (2006) and figuring
out just what kind of offense they wanted to run two years later
(2008). Also working in Tate’s favor is the fact HC Gary Kubiak
seems to want him to succeed more than the traditional rookie
with some of the public comments he has made about the RB since
the draft.
Reasons to dislike Tate: On the
surface, it wouldn’t seem like a RB coming off cervical fusion
surgery and an undrafted RB from a season ago could present much
of an obstacle for a talented second-round RB, but Slaton and
Arian Foster aren’t pushovers and have enjoyed success – to varying
degrees – in the NFL already. Slaton was initially considered
a third-down RB type out of the draft in 2008 and could easily
fall into that role on a more permanent basis if Foster and Tate
can handle the heavy lifting. Therefore, it looks like it will
be a three-horse race on how Houston wants to split up 402 carries
– the number of runs the Texans have averaged since Kubiak became
the coach in 2006. Speaking more to his individual talent, Tate
will need to improve upon his patience and overall decision-making
if hopes to end up the featured runner in this offense before
the end of the season. Houston also seems content to let Foster
have first crack at the starting job entering camp, meaning Tate
cannot go through training camp like he has went through OTAs
and mini-camp – injured.
Fantasy Assessment: Fantasy owners would like the merry-go-round
that is usually the Texans’ backfield to come to an end
– Tate could make that happen. It sure seems like
Kubiak wants it to happen too, but this backfield situation is
every bit as murky as Buffalo’s – it is quite possible
that Slaton becomes the receiving back and Foster becomes the
short-yardage back – and that’s likely one of the
better-case scenarios for Tate. The amount of gap between Tate’s
fantasy floor and ceiling is larger than it is for any other player
on this list this season. Simply put, if a rash of injuries strikes
the Texans’ backfield like they have in recent years, Tate
could easily be Rookie of the Year. Or, he could just end up leading
a very convoluted three-headed RB monster in touches. Or, he could
end up watching as Slaton revisits 2008 or Foster carries the
momentum from last year over to this season. Again, his fantasy
stock at this point is very volatile. If there is a player
on this list that my projection may change greatly on between
now and draft time, it would be Tate.
Fearless late-June prediction: 133 carries, 580 yards, 5 TDs;
15 catches, 105 yards
4. C.J. Spiller, RB Buffalo
Spiller's situation in Buffalo may limit
his fantasy production in 2010.
Reasons to like Spiller: Every
rookie class has a divisive pick for fantasy purposes, and this
year’s award figures to go to Spiller, who is widely viewed as
the most explosive player of the 2010 draft. His versatility to
play in the backfield as well as move out to the slot – along
with his ability to break off long runs – are the traits that
his supporters will stand behind, suggesting that will be enough
to make him a definite fantasy asset more weeks than not. Furthermore,
new HC Chan Gailey is an experienced offensive mind that has shown
he can get production from his personnel at the NFL level on a
number of occasions.
Reasons to dislike Spiller: Conversely,
we don’t have to go back too far to see what typically happens
to “explosive” backs that land in less-than-ideal situations.
Buffalo, in my opinion, is the worst situation for any back in
the Reggie Bush-Darren McFadden class of situational big-play
backs to land in 2010. (Mind you, I’m not saying Spiller is McFadden
or Bush just like I never suggested McFadden was a Bush clone.)
First off, the Bills have hands-down the worst offensive line
in the league. Their two projected starting guards – second-year
players Andy Levitre and Eric Wood – are potential building blocks,
but outside of that the rest of the starting line (LT Demetrius
Bell, RT Cornell Green and C Geoff Hangartner) would struggle
to start for just about any other team in the NFL and the reserves
at those positions aren’t exactly on the brink of pushing for
significant playing time either. This becomes more problematic
for Spiller as he hasn’t shown himself to be the type of runner
to turn a run inside, primarily because he rarely ever had to
in college (although he is certainly not just an outside runner).
Spiller’s other major issue is the fact that he joins the one
position of the Bills’ team that is actually loaded with NFL-caliber
talent: RB. While Marshawn Lynch may eventually get the trade
he wants out of Buffalo, the rookie’s bigger concern for fantasy
purposes right now is the very capable Fred Jackson. The fourth-year
pro from Coe College proved to the NFL last season that he is
definitely an all-around back capable of carrying an offense.
Ball security was been a major issue for Spiller at Clemson, fumbling
15 times in four seasons, losing eight. On a team that will already
be offensively challenged, that kind of carelessness with the
football will not be accepted.
Fantasy Assessment: Much like Bush, Spiller’s fantasy value
will vary greatly depending on whether he is being drafted for
PPR or non-PPR purposes and whether your specific league’s
scoring awards return yards and scores. Again, much like Bush,
I can easily see the rookie being asked to touch the ball over
200 times in 2010, but with nearly half of those touches coming
in the kick and punt return games. In my opinion, it would take
an early long-term injury to Jackson to see Spiller’s value
rise significantly this season, although that occurrence may not
be the best for the rookie’s long-term health. Believe it
or not, Spiller would have been a wonderful fit in the Bills’
early 90s “K-Gun” offense, but until the personnel
around him gets an infusion of talent, Spiller will be highly
inconsistent at best in fantasy. For the next 1-2 years at least,
look back at what Tiki Barber did in his pre-feature back days
and you should have a fairly good idea of what to expect.
Fearless late-June prediction: 115 carries, 475 yards, 3 TDs;
52 catches, 370 yards, 2 TDs; 2 return TDs
3. Montario Hardesty, RB Cleveland
Reasons to like Hardesty: At 6-0
and 212 pounds, Hardesty has good size for a NFL RB. Time after
time in 2009, Hardesty showed that he is a punishing, physical
runner who enjoys contact just as much as he enjoys making an
oncoming tackler look silly in the hole with his incredible spin
move. What’s even more impressive is that in today’s NFL – where
ball security is so important – Hardesty fumbled no more than
once a season in his college career. So, if the final few games
of last season was any indication of what Cleveland wants to be
going forward, Hardesty is exactly what the doctor ordered – a
strong one-cut runner who can carry a ground game. For as pathetic
as the Browns’ offense was for the majority of the season, the
fact they have an above-average line that has manufactured some
pretty incredible spurts over the past few years (Jamal Lewis’
2007 season, Jerome Harrison’s incredible late-season surge in
2009) suggests that Cleveland has some potential for fantasy owners
again in 2010.\\\\
Reasons to dislike Hardesty: Stats
rarely tell the full story on a player, but with Hardesty stats
tell a lot more than they often do. His longest run during his
college days was 43 yards, which after 560 carries gives you a
pretty good idea he isn’t the most explosive RB. Injuries throughout
Hardesty’s career robbed him of a better body of work, which may
partly explain his relatively pedestrian 4.3 YPC in college. Aside
from that, he joins a backfield stable that already employs 2009
fantasy playoff darling in Harrison, a hybrid-RB supreme in Peyton
Hillis and last summer’s preseason sensation in James Davis.
Fantasy Assessment: Anyone that wants to get a good idea of Hardesty’s
ceiling needs to watch the Tennessee-Florida game last season
or his final two regular season games vs. Vanderbilt and Kentucky.
The fact that team president Mike Holmgren and HC Eric Mangini
seem to be on the same page regarding Hardesty being the “feature
back” suggests that he is set up well to be consistent in
the workload department, which we know is often more than half
the battle to a player being productive in fantasy and reality.
Fearless late-June prediction: 230 carries, 944 yards, 5 TDs;
16 catches, 117 yards
2. Jahvid Best, RB Detroit
Reasons to like Best: For what
it looks like the Lions are trying to do on offense, it appears
to be a good marriage between player and scheme. Best is a blur
– especially in the open field – and should only be more dangerous
on the Ford Field turf eight times a year. Additionally, Best
is not the type of RB who necessarily shoots everything to the
outside to take advantage of his speed; in other words, he possesses
good vision and is decisive when he sees a hole in the defense.
Amazingly, Detroit has assembled enough offensive pieces now to
make running the ball possible for OC Scott Linehan as Calvin
Johnson and free agent signee Nate Burleson will tie up more defensive
backs than Bryant Johnson and an injured Calvin Johnson could
in 2009. Add to that mix Brandon Pettigrew and Tony Scheffler,
each of which should pretty much ensure that Best will rarely
ever face anything more than seven men in the box.
Reasons to dislike Best: Despite
a great career at Cal, injuries cut short what could have been
an ever better stay in Berkeley. Best underwent elbow and foot
surgeries prior to suffering a frightening concussion injury vs.
Oregon State last season that ultimately ended his season. At
5-10 and 200 pounds, Best is a bit on the smallish side to be
considered a NFL feature back, which is what it appears he will
be, at least as long as it takes for Kevin Smith (ACL) to make
it back to 100%. When that does happen (perhaps by mid-2010 or
more likely 2011), it’s possible they will end up in a committee.
The other big drawback to Best is that he has the distinct (dis)pleasure
of operating behind pretty much the same offensive line that saw
their RBs rush for 4.0 YPC – tied with three other teams for 25th
best in the league last season. In fact, it’s been so bad in Detroit
the Lions haven’t had their most prominent back rush for more
than 4.1 YPC since 2004. The addition of LG Rob Sims from Seattle
will help, but a lot of the running game’s success early on in
Best’s career will depend on just how well the non-speed parts
of his game (vision, decision-making, knowledge of the playbook,
pass-catching ability) carry over from his days at Cal.
Fantasy Assessment: Allow me to be among the first to say that
only the offensive line may stop what could be the beginning of
an offensive juggernaut in Detroit. C.J. Spiller was selected
much higher than Best in the first round of April’s draft
and is getting the most hype right now, but Best is every bit
as electrifying as the Clemson standout. The fact of the matter
is that the Lions should now be able to see the light at the tunnel
in terms of building a team – at least on the offensive
side of the ball – so Best is in a better position to succeed
than recent Detroit RBs such as Smith and Kevin Jones. So long
as Best can stay healthy, he will have some huge games this season,
but I fear that the offensive line and the return of Smith will
conspire to limit Best’s upside this season.
Fearless late-June prediction: 240 carries, 1080 yards, 7 TDs;
40 catches, 294 yards, 1 TD
See a detailed analysis
as to how I felt about Best well before the draft (bottom of the
article).
1. Ryan Mathews, RB San Diego
Reasons to like Mathews: Outside
of following one of the best RBs of all-time in LaDainian Tomlinson,
it’s hard to get a much better situation nowadays than the one
Mathews finds himself in as a rookie. Virtually guaranteed around
290 touches by HC Norv Turner earlier in the offseason, the 6-0,
218-pound Fresno State standout figures to be in the best position
of all the rookies to post impressive fantasy numbers this season,
not only because he has the most opportunity in terms of touches
but also because his new supporting cast should enable him to
ease into his role. Nothing is going to come easy, of course,
but with all the attention that the passing game gets because
of Philip Rivers, Antonio Gates and Vincent Jackson, Mathews should
rarely ever see more than seven men in the box. Perhaps best of
all, Mathews is more in line with the traditional kind of runner
that Turner is used to working with - a powerful grinder in the
mold of a Stephen Davis, Ricky Williams or Emmitt Smith who can
pound away at a defense all game long.
Reasons to dislike Mathews: Depending
on your point of view, Darren Sproles is either the ideal change-of-pace
RB or the little gnat that won’t allow the fantasy owners to have
one more true feature back. As usual, the answer to that debate
is somewhere in the middle and it’s probably not such a bad thing
when considering we don’t want our RB studs to get worn down by
Week 12. Mathews may eventually develop into a good receiver,
but initially he’ll hand over much of the work in the passing
game over to Sproles simply because Mathews isn’t the natural
his teammate is at catching the ball plus the rookie is not the
most willing pass blocker. Outside of Sproles, it’s no secret
that San Diego had one of the league’s worst run-blocking lines
last season. For roughly half the season, the rushing game was
historically bad. While some of that were injuries to key personnel
up front, the Chargers surprisingly did next to nothing to upgrade
the offensive line this offseason, setting themselves (and Mathews)
up for a potentially big disappointment in 2010.
Fantasy Assessment: Mathews is the surest bet of all the rookies
for the workload fantasy owners want from their players. While
I still believe the collapse of the running game was placed too
much on Tomlinson’s shoulders, it was probably time for
him to leave San Diego for a multitude of reasons. In Mathews,
Turner has the physical RB he has long been associated with in
his coaching career. But even as much as I like Mathews (click
on the link below), it will be an uphill battle for him to average
4.0 YPC behind the same line that could only muster a 3.3 YPC
for LT and a 3.7 YPC for Sproles. Owners will also want to temper
the 40-catch season that Turner has in mind for his new RB, but
otherwise there’s little reason not to expect 290-300 touches
from Mathews. His biggest obstacles at the moment are the holdouts
of Jackson and LT Marcus McNeill. If the duo follows through on
their threat to stay away from the team well into the season,
Mathews falls behind Best on this list.
Fearless late-June prediction: 285 rushes, 1135 yards, 12 TDs;
22 catches, 155 yards, 1 TD
See a detailed analysis
as to how I felt about Mathews before his fantasy stock starting
going through the roof this spring (bottom of the article).
As a bonus for the dynasty league owners out there that want
another opinion on the players they should target in their upcoming
rookie drafts, here’s how I view this class long-term in
June 2010:
- Ryan Mathews, RB San Diego
- Dez Bryant, WR Dallas
- Jahvid Best, RB Detroit
- C.J. Spiller, RB Buffalo
- Ben Tate, RB Houston
- Sam Bradford, QB St. Louis
- Montario Hardesty, QB Cleveland
- Demaryius Thomas, WR Denver
- Arrelious Benn, WR Tampa Bay
- Golden Tate, WR Seattle
- Jermaine Gresham, TE Cincinnati
- Dexter McCluster, WR Kansas City
- Rob Gronkowski, TE New England
- Mike Williams, WR Tampa Bay
- Jordan Shipley, WR Cincinnati
- Eric Decker, WR Denver
- Jimmy Clausen, QB Carolina
- Brandon LaFell, WR Carolina
- Tim Tebow, QB Denver
- Toby Gerhart, RB Minnesota
- Carlton Mitchell, WR Cleveland
- Anthony Dixon, RB San Francisco
- James Starks, RB Green Bay
- John Skelton, QB Arizona
- Armanti Edwards, WR Carolina
Suggestions, comments, musings about the article or fantasy football
in general? E-mail me.
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