This is not your father’s fantasy football in 2023. In this
era, wide receivers get on the field the minute they arrive. There
isn’t much “learning-by-watching” anymore. And
that’s because the players are better trained at the college
level. No more three yards and a cloud of dust, major college football
throws the ball just as much as the NFL.
But 2023 is a mediocre year for receivers.
Quarterbacks are ready. Look at this season where Bryce Young,
C.J. Stroud and Anthony Richardson all look to be starters from
Day 1. Stroud threw for 4,435 yards in 2021 and 3,688 yards last
year at Ohio State and Young threw for 4,872 yards in 2021 and
3,328 last season. Neither was top-10 in yardage last season.
Austin Reed, Michael Penix Jr. and Caleb Williams led with 4,746,
4,641 and 4,537, respectively. (While everyone is falling all
over themselves about Williams next season, don’t sleep
on the left-handed Penix Jr., - he’s going to be a real
player.)
The flood of passers and college coaches willing to use them
has made college wide receivers much more ready than they were
20 years ago.
In the first chart below, notice how much better rookie wideout
are producing the last five seasons versus the five seasons from
2001-2005.
Rookie WR Production
Draft Position
2022
2021
2020
2019
2018
Avg.
First Round
9.7
12.4
11.5
8.5
11.7
10.8
Second Round
6.5
6.0
8.7
8.2
6.9
7.3
Rookie WR Production
Draft Position
2005
2004
2003
2002
2001
Avg.
First Round
6.9
8.5
10.2
7.4
5.2
7.6
Second Round
4.3
5.0
7.1
6.3
5.6
5.7
In 2022, five rookies produced double-digit fantasy points led
by Chris Olave’s 13.3 FPts/G. Ja’Marr Chase led a
foursome in 2021 with an elite 18.0 FPts/G which was good enough
for a top-four result. And in 2020, six wideouts cracked double-digits
led by Justin Jefferson. There were also a few third- and fourth-
round picked which also produced; like Amon-Ra St. Brown (14.0
FPts/G), Terry McLaurin (13.7) and Diontae Johnson (10.1).
By contrast, just 11 wideouts combined for double-digits over
the entire five-year span from 2001-2005 with the Cardinals’ Anquan
Boldin being the best at 18.2 FPts/G back in 2003.
Therefore, you would think it would be easy to find the next
star wideout from this year’s class. Unfortunately, you
would be wrong!
If Smith-Njigba (to be abbreviated JSN from here on out) doesn’t
produce 10 fantasy points a game, it won’t be for lack of
talent. He’s got plenty of that. No, his issue will be targets.
He’s joining a team which already has two veteran, highly-skilled
receivers in Tyler Lockett (84-1,033-9) and D.K. Metcalf (90-1,048-6).
But the good news is that normally run-first Head Coach Pete
Carroll allowed Geno Smith to throw the ball 572 times last season.
And early on it was probably before Carroll had developed confidence
in his signal caller. Over the first seven games, Smith attempted
more than 30 passes just twice. Over the final 10 games he surpassed
that mark nine times. In 10 seasons for the Seahawks, Russell Wilson NEVER threw 572 times. Wilson also never threw for 4,282
yards (he was close twice). Carroll has opened up the playbook
and by selecting JSN at No. 20, he’s obviously looking like
he will go further in 2023 (along with being Lockett’s replacement
when he retires). Also good news for JSN fans, is that the Seahawks
don’t throw much to their running backs. They targeted all
running backs just 84 times last season. By contrast Austin Ekeler,
Christian McCaffrey and Rhamondre Stevenson each saw more than
that total by themselves. The addition of RB Zach Charbonnet will
change that trend only slightly.
JSN missed almost all of last season at OSU, but when we last
saw him he led the team in receiving, a team which also had Garrett Wilson and Chris Olave. Still, the bottom line is that JSN will
be the third option in 2023, barring injury, and that’s
likely to leave him close, but just short of double-digits in
2023.
Speaking of third options, Johnston would love to be the No.3
for the Chargers, but he’ll start out at No.4, at best,
behind Keenan Allen, Mike Williams and Ekeler. However, if he’s
just patient, the odds are very good that either Allen or Williams,
or both, will pull up lame. Between the two starting wideouts,
they missed 11 games last season and played at less than 100%
in many others.
Johnston is explosive and physical, like a younger, healthier
Williams. He averaged 19 yards-per-reception at TCU with Max Duggan
at quarterback. No offense to Duggan, he’s was a good college
QB, but he’s not Justin Herbert. (Rookie Duggan is third
on the Chargers’ depth chart).
Herbert has a big arm and the Chargers like to use it. Despite
injured ribs for much of the season, Herbert threw the ball 699
times in 2022 and over his first three seasons has averaged 655
passing attempts a season. But it’s likely that Johnston’s
production will be tied directly to the health of Allen and Williams.
He’s a late round pick with upside and has a great future
in dynasty, but for 2023 his value could go anywhere.
Flowers has talent, but he’s landed in a difficult situation.
He’s a receiver on a team which doesn’t throw a lot
and when they do they look at the tight ends first.
In five seasons, quarterback Lamar
Jackson has never attempted more than 401 passes. Even if
Jackson increases the total to 450 that’s a big problem for Flowers,
because TE Mark
Andrews has averaged 133 targets over the past two seasons.
And his backup Isiah Likely saw 60 targets (that should be cut
in half in 2023). Meanwhile, the Ravens signed free agent Odell
Beckham Jr., and have talented 2021 first-round pick Rashod
Bateman returning from an injury which saw him miss 10 games
last season. Assign 60 targets to the running backs in total (they
saw 63 last season) and OBJ, Bateman and Flowers are sharing 227
targets. Can Flowers average 10 fantasy points on 4.4 targets
per game? Unlikely.
Addison was drafted last of the four first-round receivers, at
No.23, but might be the most likely to produce double-digits.
USC has always been a good training ground for receivers all the
way back to Keyshawn Johnson. Current pros include; Nelson Agholor,
Drake London, Amon-Ra St. Brown, Michael Pittman Jr., Juju Smith-Schuster
and Robert Woods.
Addison joins a Vikings’ offense which since has moved
away from the run and to the pass after Head Coach Mike Zimmer
was let go. Cousins threw a career-high 643 times in 2022. True,
most of them went to the superstar wideout Jefferson (184), but
Addison is a direct replacement for Adam Thielen (107 targets).
Addison should start the season as the No.3 guy behind Jefferson
and tight end T.J. Hockenson, but ahead of K.J. Osborn. All four
should see a minimum of 90 targets as this team didn’t throw
much to their backs and should throw to them even less in 2023
with Dalvin Cook (56 targets) no longer the starter in the backfield.
Despite the usage, Addison still has a mediocre ceiling due to
the dynamic Jefferson and if he reaches double-digits it will
be just barely.
Bottom line
The bottom line for the 2023 rookie receiver class isn’t
up to recent standards and it will be difficult for any of them
to average 10 fantasy points a game. None of them are a Jefferson,
Chase or Bolden.