Touchdowns are the lifeblood of fantasy football. In most cases,
they are highly volatile. There are many reasons for this, but it
doesn’t change the fact that during a given NFL game, the
unplanned happens with regularity. For example, owners of Green
Bay Packers running backs over the years have been watching John
Kuhn vulture scores for what seems like a decade. Or how about the
"meaningless" score in a 38-7 game that helps give your
opponent's quarterback the last few fantasy points he/she needs
to ruin your week?
For the most part, one of the jobs of a successful fantasy football
owner is to be able to discern what exactly can be considered
lucky and what is repeatable. In other words, it is beneficial
to place your bet on the event that is most likely to happen while
also reducing the number of resources (i.e. players in your fantasy
lineup) that essentially need to count on a breakdown or mistake
from the defense to get their points. So how exactly do we measure
this?
To my knowledge, there is no way to accurately predict how often
a particular defensive back is going to make a mistake in his
coverage in any given game (predictive) , just how often they
get beat (reactive). After all, we see receivers beat perfect
coverage quite often in today's NFL, so such analysis would be
of limited use anyway. We can't even trust team's evaluations
from year to year. If you require a recent example, look no further
than Oakland Raiders CB David Amerson, who was a liability for
the Washington Redskins for most of his short career there. Almost
immediately upon arriving in Oakland, he was one of the league's
stingiest corners. Another Cover 3 miracle? Only time will tell.
One of the older fantasy football adages is more opportunities
tend to lead to more success. Short of being able to predict how
often a particular defender will fail to do his job, we can get
a better sense of what offensive players will thrive based on
the number of opportunities they get when scoring a touchdown
is the most likely. Thanks to the explosion of advanced analytics
over the years, finding more specific information is much easier
than it used to be. This year, I'll finally be able to take the
next step in the evolution of this article, which is to present
more than what teams and individuals do inside the 20.
Red-zone analysis helps owners get a sense of what teams are
doing in prime scoring territory, but looking at what teams do
solely inside the 20 doesn't provide the total picture. And it
makes sense why: just like in basketball where the field-goal
percentage goes down as the shot get progressively longer, the
percentage of teams scoring a touchdown on any given play go down
the further away a team is from the goal line. In keeping up with
the basketball metaphor, fantasy owners aren't concerned with
the first few passes that led to the shot; we want successful
conversions. The point to be made here is a lot more touchdowns
are scored inside the 5 and inside the 10 than between the 11
and 20.
Below is a key for the abbreviations you will see below:
Note: The cutoff for
players to qualify for this list was four red-zone targets. Because
of the variance in targets (extreme in some cases) across the
various websites I used, there is a chance a player with four
or more red-zone targets according to one site may not have made
this list. Due to these differences, I could not justify using
the same kind "Tm %"-like metrics I used in the runners
part of this piece.
Much like running backs I just finished discussing, there are several
examples of a player receiving a touch or a target inside the red
zone, only to watch his usage drop significantly inside the 5 and
10. Since I want the numbers to speak for themselves in most cases,
I'll focus mostly on the outliers in an attempt to suggest which
players may find themselves having a much different 2016 season:
One reason why Jacksonville passed so much in scoring territory
was because it didn’t feel it had the "hammer"
it needed. Another reason might have been the remarkable efficiency
Allen Robinson (10-for-10 on 17 targets) and Allen Hurns (3-for-4
on eight) displayed inside the 10; only one catch the duo made
did not go for a score. The pair was almost as good inside the
20 as well, combining to score 17 times on 25 receptions and 35
targets. Julius Thomas was pretty much money in the bank too,
scoring on all three of his catches inside the 10. The addition
of Chris Ivory is going to hurt somebody from this trio, but there
is an automatic assumption the player will be Hurns because can't
possibly repeat what he did last season - either because he is
an undrafted free agent that got "lucky" or the notion
the Jags can't possibly support four fantasy-relevant backs/receivers/tight
ends. The more likely scenario is one that includes the team creating
more red-zone chances simply because the defense should be much-improved.
After all, more weapons should lead to more efficiency, right?
Let's also not forget OC Greg Olson's aforementioned history:
he loves to call pass plays in the red zone (nearly 60 percent
of his red-zone calls over his career have been pass plays).
If your eyes lit up every time the Bengals made it into the red
zone last season, chances are you were a Tyler Eifert owner. Take
a good look at his totals inside the 20 (11 touchdowns, 12 catches,
15 targets) and inside the 10 (8-8-9) because you may not see
that kind of efficiency in both areas again from another player
anytime soon. Yes, Allen Robinson was close, but that's not the
point: perfection is hard to achieve, especially the closer a
team gets to the stripe. The law of averages tends to balance
out over time, either because defenses cut off the path of least
resistance or offenses adjust and find another go-to guy. In Cincinnati's
case, A.J. Green also enjoyed 100 percent efficiency inside the
10 and has consistently finished in the low-20s in term of red-zone
targets throughout his career. It'd be silly to predict a career
season for someone as accomplished as Green - especially since
we have no idea about what kind of play-caller new OC Ken Zampese
is - but the chips are definitely falling into place for that
to happen. By now, owners are fully aware that Brandon LaFell
and rookie Tyler Boyd are being asked to replace Marvin Jones
and Mohamed Sanu, and Eifert could miss time early in the regular
season. I'm not sure that means an Eric Decker-like 28 red-zone
looks and 17 targets inside the 10, but I'd willing to bet on
a bump of at least five targets in each area from last year's
modest numbers. Based solely on Green's conversion rates last
year, he'd be in line for at least 11 red-zone scores (and we
all know he is good for a few big-play TDs every year as well)
with the increased attention.
I'm eager to see how Detroit manufactures its offense this season.
Very few know the Lions scored a touchdown on 69.4 percent of
their red-zone possessions, good for the seventh-highest mark
over the past 13 seasons for teams that reached the red zone at
least three times per game, and crossed the stripe on 27.2 percent
of their red-zone plays - the fifth-highest total over that same
timeframe. Furthermore, 34 of their 40 touchdowns came inside
the 20, which means they had next-to-no ability to create big
scoring plays. If all of those numbers sound unsustainable, it
is because they are. We've already discussed Matthew Stafford's
stunning accuracy in tight quarters a year ago, which is also
unlikely to be duplicated anytime soon in the Motor City. Further
consider a good chunk of that efficiency came as a result of Calvin
Johnson's brilliance, which will no longer be a rock upon which
can rely on going forward. What does it all mean? Golden Tate
(6-11-18; 6-10-12) needs to perform at least to the level he did
in 2015 after showing few red-zone chops for most of the early
part of his career, and Eric Ebron likely needs to display the
same level of efficiency Megatron did last year. Even then, the
running game has to get on track for any of it to matter.
Mike Evans accumulated 145 targets to Vincent Jackson's 62 a
season ago. Both finished with three touchdowns, but that isn't
even close to the most surprising stat in my mind. Evans caught
only two of his 13 red-zone targets, which represents a level
of incompetence that will be hard to repeat. Although he led the
league in drops last year, don't be so quick to pin the blame
on him, however. Vincent Jackson was only marginally better than
Evans. In fact, there wasn't really a Buc involved in the passing
game that was particularly efficient in the red zone, meaning
Jameis Winston needs to be better. One only needs to refer to
the running game chart earlier to see Tampa Bay (Winston and Doug
Martin in particular) saved itself by performing well above average
on the ground. It's obviously not a surprise to see a rookie quarterback
struggle throwing the ball on an offense that cycled through so
many receivers and was the worst team in the league a season earlier,
but it does shed a clear light on the fact Winston has much work
to do. Based on offseason reports out of Tampa, it appears he's
on the right track. More importantly from the receivers' point
of view, both Jackson and Evans in particular stand to be considerably
more productive in fantasy in 2016.
Odell Beckham - along with Antonio Brown - are probably considered
to be among the best big-play receivers in the game today, so
it isn't terribly surprising to see them with low reception and
target totals inside the 10 - relatively speaking - when compared
to their overall catch totals. Both wideouts are a shade below
6-0 as well, so it is not as if this observation should come as
a shock, although OBJ's six targets inside the 10 do seem low.
The aforementioned size restriction, however, does not apply to
the 6-1, 205-pound DeAndre Hopkins, who plays the ball in the
air about as well as any receiver in the game today. His red-zone
targets are in line with what one might expect from an elite receiver.
(For what it is worth, there is a wide degree of variance on how
many targets inside the 20 he actually had; I have seen the number
range from 20 - which is the one listed above - to a league-high
29. At any rate, 20-plus targets is an elite number, so I’m
less concerned about the discrepancy here than I would be in other
cases.) His involvement dropped off considerably inside the 10,
though as Hopkins was targeted a mere six times, which is a lower
number than Rueben Randle, Jamison Crowder, Eddie Royal and Andre
Johnson - among many others - posted last season. Hopkins turned
all four of his opportunities in that area into touchdowns, so
efficiency wasn't a problem. He was only targeted four times inside
the 10 in 2014, which leads me to believe he is being limited
by some combination of the following three factors: 1) the parade
of quarterbacks to take snaps in Houston over the last two seasons
has eliminated any chance of Hopkins getting a more significant
piece of the pie near the goal line, 2) HC Bill O'Brien is a stout
believer in the running game in such situations or 3) defenses
are putting a premium on stopping Hopkins inside the 10. In short,
just when you thought Hopkins might have hit his ceiling with
111 catches, 1,521 yards and 11 scores last year, I'm telling
you there is some more room for growth with new QB Brock Osweiler
under center.
As stunning as Hopkins' lack of involvement inside the 10 was,
it pales in comparison to our next subject, Amari Cooper, who
was shut out in the same area despite ending his rookie season
with a stellar 72-1,070-6 line. And by "shut out", I
don't mean he was held out of the end zone, I mean he wasn't even
targeted inside the 10! The fact Derek Carr only had 15 attempts
in this area certainly didn't help matters, but Michael Crabtree
(eight targets, two scores) made out all right in spite of the
lack of volume. If we choose to believe the Raiders didn't intentionally
freeze out their rookie in 2015, then his present and future owners
should be excited about what should be in store for this season.
Cooper is a big-play threat for sure (four of his scores came
from at least 26 yards away), but he is so much more than that.
Despite not drawing a single target inside the 10, he was knocking
on the door of being a low-end fantasy WR1 before a foot injury
slowed him down considerably the last quarter of the season. Even
if we do nothing more than bump up his 2015 catch and yardage
totals 15 percent - which I think is a bit conservative considering
the talent and the fact he probably would have hit 80 receptions
as a rookie had he stayed healthy - we are left with 83 catches
and 1,231 yards. Let's further assume he keeps his same six touchdowns
outside the 10 and turns a couple of those elusive targets inside
the 10 into touchdowns. We are left with 254.1 points in PPR leagues
- a total that would have made him WR13 a season ago, right behind
Calvin Johnson. Owners shouldn't have a problem with him as their
top option at receiver, but they should be absolutely thrilled
to land him as their second wideout.
As 105-catch, 1,304-plus yard seasons go, Demaryius Thomas' 2015
campaign was a disappointment. Perhaps we should have seen it
coming: there was no way Denver was going to throw nearly as often
as it did under former OC Adam Gase, but the reduced volume was
supposed to be mitigated by the loss of TE Julius Thomas to Jacksonville.
While it was also reasonable to expect a moderate decline from
QB Peyton Manning, most of us could not prepare for the degree
to which it happened. Manning's drop-off was far from the only
negative byproduct resulting from the change to HC Gary Kubiak's
offense. Thomas admitted last month he was distracted in 2015,
and he attributes the fact he was tied for third in the league
in drops to the issues he was dealing with at the time. His owners
can cite the following numbers as to the main reason he fell so
short of preseason expectations last year: three TDs on 11 catches
on 19 red-zone targets and two scores on three receptions and
11 targets inside the 10. Both sets of numbers fall woefully short
of the 6-18-39 and 4-6-18, respectively, from the previous year.
With Mark Sanchez and Trevor Siemian likely battling it out in
camp for the right to start under center for at least the first
8-12 weeks of the season, don't expect a return to anything approaching
his lofty 2014 standards. His overall efficiency figures to be
better just because we are talking about an elite talent with
two straight 100-catch and four consecutive 1,000-yard seasons,
but asking him to return to his days of catching more than 10
touchdowns given the current state of affairs in Denver is probably
asking too much.
When projecting stats and/or potential future impact, it's rarely
ever a good idea to essentially carry over the numbers from the
departing player and use them as a baseline for the newcomer.
In this next case, I feel it is justified because I believe it
is important to establish floors in fantasy, and I don't think
it is stretch to suggest that incoming athletic freak Ladarius
Green is a substantial upgrade over a late-career Heath
Miller. Certainly, we must understand there are intangibles
to consider, such as the trust one builds from playing with the
same quarterback for 11 straight years like Miller did with Ben
Roethlisberger. Miller - even in his prime - was a short to
intermediate target, whereas Green is a field-stretcher. What
they do share is size. Despite clearly being in decline in 2015,
Miller, who tallied 60 catches in his final year, was still targeted
12 times inside the red zone and eight times inside the 10 on
a team that had the game's most dynamic receiver and a very efficient
running attack (as detailed in the running section). The high
reception total and Miller's red-zone involvement means we should
be able to set a pretty high floor for Green, who also figures
to double as the team's best deep threat after Antonio
Brown. If we can figure on the ex-Charger replicating Miller's
catch total and assume Green can maintain his career 14.1 YPC
while scoring three times inside AND outside the 20, his floor
should be 60-847-6. Those marks would leave him with 180.7 points
in PPR, which would have been good for ninth a season. When one
considers that sixth-place Tyler Eifert scored only 11 more points,
Green can make a case to finish as a top-five tight end if he
can stay healthy.
Doug Orth has written for FF
Today since 2006 and been featured in USA Today’s Fantasy
Football Preview magazine since 2010. He hosted USA Today’s
hour-long, pre-kickoff fantasy football internet chat every Sunday
in 2012-13 and appears as a guest analyst on a number of national
sports radio shows, including Sirius XM’s “Fantasy Drive”.
Doug is also a member of the Fantasy Sports Writers Association.