Of course, I'm talking about fantasy. (Outside of illegal activities,
I am very much a person who supports thinking outside the box.
If that comes as a surprise, perhaps you are new to my work.)
Seriously though, how can we honestly expect to keep fantasy projections
realistic if we don't analyze things from a macro perspective?
Anyone can say David Johnson is going to get 300-plus carries
or Antonio Brown will see 150 targets, but in order to give ourselves
a chance to identify the players that typically win leagues -
those middle-to-late rounders who outperform their draft position
- it helps to be able to see how their workload could actually
fit into the construct of their actual NFL team for the coming
season.
Over the last two weeks, I went through the process of breaking
down offensive coordinator tendencies in the AFC
and NFC, highlighting
backfield and target shares. That work set the table for this
week, as I attempt to use that information to lay the foundation
for how much players might be utilized this year. The problem
with a lot of fantasy football projections is the math doesn't
add up to a realistic team total in the end. Unless you are keeping
a close eye on the overall play total for every team in a computer
program (like I do with Microsoft Excel), it's easy to have one
team finishing with 800 offensive plays and another going over
1,200 when all the individual numbers are calculated. (As a point
of reference, most teams run somewhere between 950 and 1,050 offensive
plays per season. A few will exceed 1,100, while a handful tend
to finish with just over 900.)
As I stated two weeks ago, the one area in which my attribute-based
PMA method needed to improve the most was in predicting actual
opportunity. I believe I have corrected that flaw with the work
I am doing this week, assuming it was even a problem to begin
with. It all comes to a head next week, when I begin unleashing
Big Boards like they are going out of style.
Especially for this week, I wanted to keep everything short,
simple and to the point. The goal: provide quick analysis on one
or two of the "team issues" that played a factor into
the way I divided the workload for each team. As was the case
over the last two weeks, the bolded numbers near the top are the
totals for each column. While I tried to accurately project how
many pass attempts each quarterback might throw, I ask that you
pay more attention to the actual pass attempts and less to the
individual breakdown. Also, just about every team finishes a season
with several more pass attempts than targets, so if you are wondering
why the targets and attempts aren't the same, that is why.
2017 Projected Total Offensive Plays:
1,003 2016 Total: 1,079
With Kenneth Dixon's season-ending knee injury, Flacco's back
issue and the team already down four tight ends, it is difficult
to nail down a projection of what this roster might look like,
much less figure out how the touches and targets will be distributed.
Woodhead figures to be as heavily involved as he ever has in his
career, while Perriman could join Maclin and Wallace in 100-plus
target club if they can all stay healthy.
With Jonathan Williams the only real threat
for playing time, McCoy is in for another big workload.
2017 Projected Total Offensive Plays:
986 2016 Total: 1,012
McCoy just turned 29, has racked up a fair number of lower-body
injuries over the last two seasons (three hamstring pulls, torn
MCL and high-ankle sprain) and is already past the troublesome
1,800-carrry mark in his career (1,898, to be exact). The Bills
are wise about involving him more as a receiver, but the temptation
to overuse him as a runner will be strong. Williams is the only
back on the roster besides McCoy capable of giving the team a
capable running game, which is a problem for an offense that will
strive for balance.
Speaking of injury risks, Watkins' projection assumes he will
play at least 14 games - a huge assumption to make. Rookie receivers
like Jones don't often push for 100 targets, but the Bills aren't
going to have much choice but to look his way if Watkins fails
to hold up yet again. McCoy has to stay healthy for more than
12 games for the first time in three years (he was far less than
100 percent in at least three contests last season) and isn't
going to draw many more targets than what he is projected for
here. Clay is a regular on the injury report. In other words,
a number of likely events could take place which would provide
Jones a path to 10 targets per game.
2017 Projected Total Offensive Plays:
1,030 2016 Total: 1,050
The debate about how touches will be distributed in the Bengals'
backfield figures to remain a hot topic in fantasy well into the
season. There is the narrative that suggest Cincinnati would not
have opened itself up to all the criticism it knew it would receive
for drafting Mixon if it did not intend on featuring him. There
is also the recent history of the Bengals, who have recorded at
least 446 rushing attempts and given running backs roughly a 20-percent
target share in each of the last three years. (All told, that's
roughly in the neighborhood of 550 potential touches at a minimum.)
Hill figures to remain a fixture in short-yardage and goal-line
situations, while Bernard has been so impressive early in camp
that the team may have no choice but to give him more work than
expected. Last but not least, Mixon handled a total of 300 carries
in two seasons at Oklahoma. Sure, he has all kinds of ability
and is built like a feature back, but wouldn't we like to see
him handle a huge workload in at least one season before we pronounce
him the every-down back in Cincinnati?
2017 Projected Total Offensive Plays:
976 2016 Total: 983
Mary Kay Cabot of the Cleveland Plain Dealer recently suggested
Johnson is the leading
candidate to win the slot receiver job for the Browns. If
this turns out to be the case, Johnson's already minimal role
as a runner could decrease (even if he continues to serve as Crowell's
backup on the depth chart), leaving Wilds and Dayes as the potential
early-down replacements for Crowell. HC Hue Jackson publicly called
himself out this offseason for not sticking with the run long
enough in 2016. The potential shift of Johnson to more of an "offensive
weapon" role and the lack of proven depth behind him means
Crowell has a great shot at seeing a significant increase in work.
Owners in deep leagues who don't mind carrying two tight ends
really need to consider DeValve. Njoku is the future of the position,
but the Browns figure to use two-tight sets just about as much
as any team in 2017. The team has raved about DeValve all spring
and summer, and it is never a bad idea to chase a tight end who
comes attached to a young quarterback (or two, in this case) on
a team that lacks playmakers.
2017 Projected Total Offensive Plays:
1,014 2016 Total: 1,020
The projection above suggests Anderson will be unable to finish
yet another season. With that said, the move away from Gary Kubiak's
outside zone-running system to one that features more man-blocking
principles should allow Booker to blossom in 2017. The additions
of LT Garrett Bolles and RG Ronald Leary should help as well.)
Expecting anyone to take control of this backfield - given the
talent and OC Mike McCoy's recent history - is probably asking
too much, which is why it is probably safe to avoid everyone at
their current draft cost except for maybe Booker.
Perhaps even more than the DeValve recommendation above, Derby
is worth your consideration late in deeper leagues as well. Dating
back to his first tour of duty in Denver, McCoy has been able
to coax decent seasons out of Jacob Tamme, Joel Dreessen and Tony
Scheffler - none of whom bring as much talent to the table as
Derby. Green has shown he is not going to be a receiving threat
in this league, while fifth-round draft pick Jake Butt is recovering
from an ACL tear last winter and may miss the first half of the
season.
2017 Projected Total Offensive Plays:
1,038 2016 Total: 1,071
If the Texans are going to hold off the Titans (and possibly
the Colts) for their fifth AFC South title in seven years, it
will likely be because two players who are almost completely off
the radar in most redraft leagues took the next step in their
career: Braxton Miller and Anderson. Miller is a phenomenal athlete
who is still learning his position, but his continued growth as
a slot receiver will take this offense to another level. Remember
all the passes that went to Fiedorowicz and Griffin last year?
Many of those same throws could go to Miller this year. Unlike
Fiedorowicz and Griffin, Miller can create big plays on short
passes.
Anderson (6-3. 230) may never be big enough to be the full-time
tight end in Houston given HC Bill O'Brien's desire to run the
ball, but he gives the team a different dimension than Fiedorowicz
and Griffin and could end up leading the position in receptions
if the Texans ever decide they can open things up (presumably
with Watson leading the way at some point).
2017 Projected Total Offensive Plays:
1,030 2016 Total: 1,037
The Colts continue to do a bang-up job in hiding their concern
about Luck, but he has yet to throw a football … and that's
obviously a problem. Indianapolis remains a flawed team built
around a team with a quarterback whose shoulder isn't 100 percent,
a 34-year-old lead running back who cannot be expected to hold
off Father Time much longer and a defense that still figures to
be mediocre despite a number of solid offseason additions. Obviously,
the projections above suggest Luck will find a way to be ready
for Week 1 (or close to it). And Indy needs it, because there
is no way Hilton, Moncrief or Doyle have a chance to live up to
their current ADPs in fantasy if he doesn’t.
2017 Projected Total Offensive Plays:
980 2016 Total: 1,052
Jacksonville has made no secret it wants to run the ball this
year. Unlike Tennessee and Dallas before them, the Jaguars have
the kind of talent of defense to make it work but lack the dominant
offensive line and capable quarterback. In other words, whereas
the Titans and Cowboys made their defense look better by keeping
them off the field, Jacksonville will try to use a volume running
game and its defense to try to hide an average front five and
mistake-prone quarterback. As with any team hoping to run the
ball roughly 500 times, there are going to be plenty of opportunities
for someone besides Fournette to tote the rock. The rookie is
actually one of the safer early-round running backs given his
path to high volume and a defense that should keep the Jags in
just about every game, but he can only be expected to handle roughly
60 percent of the 600 touches this offense needs from its backs.
In other words, the main backup (likely Yeldon) should remain
more involved than most second-string running backs and obviously
has significant upside should Fournette get hurt.
2017 Projected Total Offensive Plays:
975 2016 Total: 990
Since Hill has little choice but to emerge as the lead receiver
in this passing game, I'll focus my attention on the running game.
Ware is a favorite of HC Andy Reid, so he's almost certainly going
to remain involved. But Hunt is the money pick and the best bet
of the two to achieve RB2 value by the end of the season, even
if Ware holds onto short-yardage/goal-line work. The Chiefs are
not spoon-feeding the rookie, which is a clear indication they
want him to play at least an equal role to Ware. The fact he is
a more explosive and dynamic player should push him over the top.
While still an RB1, Melvin Gordon's usage
may not be on the level of some of the elite fantasy backs.
2017 Projected Total Offensive Plays:
1,019 2016 Total: 1,014
While owners need not fear a backfield committee in Los Angeles,
ESPN's Eric D. Williams recently suggested Andre Williams will
play a role, possibly
in short-yardage, and said the team does not want Gordon approaching
300 carries. For a team with a defense capable of creating favorable
situations in which to run the ball on a regular basis and a coach
in Anthony Lynn who wants to take Gordon to "another level",
it stands to reason the message here is the Chargers, who plan
to use more outside zone runs this season, want to keep their
top back fresh by sprinkling in Oliver on passing downs and letting
Williams handle the inside runs. This should not be a panic situation
for Gordon owners, but perhaps more of an acknowledgment his usage
won't be on the level of some of the elite fantasy backs.
2017 Projected Total Offensive Plays:
974 2016 Total: 913
Landry averaged 10.4 targets prior to Ajayi’s Week 6 breakout
last year and 7.5 targets after, signaling a shift in offensive
philosophy that served the Dolphins well down the stretch. Then
Miami added Thomas and failed to put much effort into extending
Landry's contract. Ajayi has reportedly made huge strides as a
receiver to boot, which give the Dolphins a lot of players capable
of cutting into the short-area targets that have made Landry a
PPR superstar. Right or wrong, it wouldn't be overly surprising
if Parker overtakes Landry as the top receiver in Miami because
he will be fighting fewer players (Stills) for more valuable targets
(down the field and in the red zone). Landry is a poor bet to
live up to his early fourth-round ADP.
2017 Projected Total Offensive Plays:
1,061 2016 Total: 1,056
In case their backfield hasn't been unpredictable enough over
the last 10 or so years, it's conceivable the Patriots will try
to find a way to get all four of their running backs at least
100 touches in 2017. Game script figures to be in their favor
enough to keep Gillislee (and possibly Burkhead) happy, while
New England's heavy use of running backs in the passing game dating
back to Kevin Faulk could mean enough work for White and Lewis.
There seems to be plenty of concern about Cooks' potential involvement
in this offense, but owners should probably be more worried about
Edelman, whose season really didn't take off last year until Gronkowski
was finished. Edelman averaged eight targets through the first
nine games of the season and 12.6 over the seven games in which
Gronk was either limited or ruled out to end 2016. Cooks can succeed
consistently on all three levels of a defense and poses
all kinds of problems for defenses with his speed, while Edelman
lives mostly within 10 yards of the line of scrimmage.
2017 Projected Total Offensive Plays:
930 2016 Total: 1,003
Perhaps new OC John Morton - a Sean Payton protégé
- will utilize his running backs in the same way New Orleans does,
because there figures to be plenty of garbage-time production
to be had on the Jets' offense this year. Especially considering
the lack of proven talent at receiver and the quarterback situation,
throwing the ball to the running back may end up being the best
way for Gang Green to move the ball. I've projected a Saints-like
24.2-percent target share for the position, but it is possible
that rather high bar is still not high enough.
Give Seferian-Jenkins one more chance once he gets off his two-week
suspension to begin the season. Just do it. It will cost you next
to nothing and could pay off in a big way. He is a former second-round
pick who appears to have a handle on the drinking problem that
has kept his career from taking off. He reportedly lost 25 pounds
in part because he sought help for his dependency issues and is
easily the most talented veteran playmaker the team has in the
passing game.
2017 Projected Total Offensive Plays:
1,021 2016 Total: 1,040
Traditional fantasy logic suggests players who miss a season
for whatever reason need time to shake off the rust and running
backs over the age of 30 are bad investments. In Lynch, we have
a player who meets both qualifications and was injured for most
of the last season in which he did play (2015). So why is he going
in the second and third rounds of fantasy drafts? A good offensive
line isn't enough justification for that kind of investment. It's
hard to imagine he's going to be significantly more effective
than Latavius Murray was last year and even harder to believe
Washington and Richard aren't going to maintain a similar workload,
if only because they bring more explosiveness to the offense.
In short, owners are betting on enough short-yardage scores to
overcome the distinct possibility Lynch may not reach 200 carries
in order to justify a top-30 pick on him. No thanks.
2017 Projected Total Offensive Plays:
989 2016 Total: 1,026
Be it due to injury or design (or part of both), Bell has yet
to top 300 carries in a season. This year should be no different,
if only because this offense has a chance to be so efficient that
it may not require him to be used that much. Additionally, the
return of Bryant figures to reduce the Steelers' dependency on
Bell, as does the arrival of Conner. Fear not, he will probably
finish among the top two or three running backs in the league
in terms of overall usage regardless.
2017 Projected Total Offensive Plays:
971 2016 Total: 1,008
HC Mike Mularkey has a long history of feeding his top back,
giving the RB1 at least 55 percent of the carries in eight of
his 13 seasons as a play-caller. In two of those "non-55"
years, the lead back was limited to 11 games and was easily on
pace to hit that mark. In the other three, Antonio Andrews, Amos
Zereoue, and Rashad Jennings were his lead backs. Thus, rolling
the dice on Henry in fantasy this season is a bet on Murray getting
hurt and not one on him overtaking the veteran.
Unlike last season, the Titans have a decision to make: maintain
their "exotic smash-mouth" philosophy or begin the ever-so-subtle
process of turning the offense over to their multitalented third-year
quarterback to whom they supplied with a plethora of weapons in
the offseason. As you can probably tell from the numbers above,
I'm favoring the latter. The real shock would be if any of the
receivers or tight ends can exceed 100 targets. That seems highly
unlikely in a passing game which may not throw the ball 500 times.
More likely, there will be a glut of three or four receivers or
tight ends who finish with 50-65 catches.
Doug Orth has written for FF
Today since 2006 and been featured in USA Today’s Fantasy
Football Preview magazine since 2010. He hosted USA Today’s
hour-long, pre-kickoff fantasy football internet chat every Sunday
in 2012-13 and appears as a guest analyst on a number of national
sports radio shows, including Sirius XM’s “Fantasy Drive”.
Doug is also a member of the Fantasy Sports Writers Association.