We will analyze wideouts based on their ability to score every time a quarterbacks turns one loose in his direction … fantasy points produced per target. By using FPts/T it peels away the cover that some receivers have from massive volume. Of course, wide receivers are extremely dependent on having a competent quarterback and most of the guys near the top of the list catch balls from Pro Bowlers.

Below are five highly efficient receivers.

1) Tyler Lockett, Seattle – Despite a miniscule 71 targets (4.4 targets per game), Lockett nearly racked up 1,000 yards, while averaging a career-high 10.2 FPts/G. How did he do it? Touchdowns! After just three scores over two seasons he produced 10 last season. And these weren’t the short range variety that a tight end or running back could hijack next season. He averaged 31 yards on those 10 scores. That put him on top of this list averaging 2.301 fantasy points per target. While there are question marks now that he’s the primary guy instead of getting single coverage across from Doug Baldwin, his speed should still work while his targets increase even on a “run-first” offense like the Seahawks. He should easily outpace his current ADP 52.1 (22nd WR off the board).

2) Mike Williams, LA Chargers – Like Lockett, Williams amassed his fantasy points by getting into the end zone. He scored 10 times on just 66 targets, but unlike Lockett, six of the 10 were from inside the 10-yard line. His size (6-foot-4, 220 lbs.) makes him a great target in the red zone and that won’t change, however, the return of tight end Hunter Henry will cost Williams red zone targets and have a larger downward pull on his fantasy production than the increase in targets he might see from the absence of Tyrell Williams (in Oakland). As the 25th receiver off the board (ADP 58.5), I’d much rather have Lockett six picks earlier.

3) Tyreek Hill, Kansas City – Hill was the highest-scoring receiver in the league and it wasn’t particularly close 241 points (15.1 FPts/G). He finished third on our list at 1.759 FPts/T. His quarterback will only get better in his second year as a starter and the running game, without Kareem Hunt, might force Hill to line up in the backfield more often. The only thing that can derail Hill is the commissioner. Hopefully, we will know the length of any suspension before draft day.

4) Cooper Kupp, LA Rams – I had Kupp on multiple teams last season and love what he brings to the table. He scored six touchdowns in eight games and averaged 11.9 FPts/G on just seven targets per game. And Jared Goff seemed to be more potent when Kupp was in the lineup. Given the question marks concerning the Rams’ running game, if Kupp is healthy he should produce as well, or better, than last season when he ranked 10th in FPts/G and 1.698 FPts/T. Going off the board at No. 20 (ADP 47.8), makes him a bargain.

5) Will Fuller, Houston – Like Kupp, Fuller spent most of the season watching from the sidelines, playing in only seven games. Also like Kupp, Fuller was highly productive when on the field averaging 10.6 FPts/G on just 6.4 targets per game). With all eyes rightfully on DeAndre Hopkins, Fuller can take full advantage of single coverage. If management was success in helping the OL in front of Deshaun Watson Fuller will have more time to break free behind the secondary. Coming off an ACL injury in October, it will all be about the health report. He’s currently the 34th WR off the board. So do you feel lucky?

And five unproductive guys.

1) Willie Snead, Baltimore – It was just a few years ago that Snead was a solid WR3 seeing 100+ targets in New Orleans and catching 70 of them for 900-1,000 yards. Of course, that was with a future Hall of Fame quarterback under center. In Baltimore last season he didn’t produce much with his 95 targets “amassing” just 651 yards and one score (0.762 FPts/T). Joe Flacco is gone, but Lamar Jackson simply isn’t ready to help his receivers be big-time fantasy options.

2) DeVante Parker, Miami – Parker has been teasing fantasy owners (read disappointing) for the last two seasons after posting interesting numbers in 2016 (56-744-4). Last season’s 11-game “production” was simply ugly as failing to catch 23-of-47 targets will clearly indicate. Sure, the quarterback play wasn’t good and if Ryan Fitzpatrick is under center should improve, but he could also be working with Josh Rosen by midseason. Even at an ADP of 157.2, that’s hard to justify.

3) Randall Cobb, Dallas – If you can’t produce with Aaron Rodgers as your passer (0.826 FPts/T), why would anyone think he’d improve in Dallas with Dak Prescott. He’ll still be fighting for usage behind Amari Cooper and Michael Gallup and a running back in Ezekiel Elliott, who we saw from last week’s numbers, needs high volume to produce his statistics.

4) Jarvis Landry, Cleveland – He’s not a surprise showing up on this list, as he’s produced under a 1.000 level in four of five seasons. In 2018 he saw top-10 targets and finished 33rd in fantasy points produced (0.903 FPts/T). Now, with Odell Beckham Jr. on the roster, he’ll see a lot fewer targets making his job tougher.

5) Michael Gallup, Dallas – When the Cowboys drafted him in the third round they hoped his raw talent would develop into a quality No. 1 option. Then they made a midseason trade to obtain Cooper. Somewhere along the line they must think either he’s not that guy or he’s going to take a while to develop. They brought in Cobb and coaxed Jason Witten out of retirement for 2019. Gallup might have to fight to see the 4.5 targets a game he saw last season and he didn’t do much with them (0.922 FPts/T).