Recently, I went through the process of breaking down offensive
coordinator tendencies in the AFC
and NFC,
highlighting backfield and target shares. That work set the stage
for last week and this week, as I attempt to use that information
to lay the foundation for how much players might be utilized this
year. The problem with a lot of fantasy football projections is
the math doesn't add up when to a realistic team total in the end.
Unless you are keeping a close eye on the overall play total for
every team in a computer program, it's easy to have one team finishing
with 800 offensive plays and another going over 1,200 when all the
individual numbers are calculated. (As a point of reference, most
teams run somewhere between 950 and 1,050 offensive plays per season.
A few will exceed that range, while several tend to finish with
around 900.)
Being able to predict opportunity - perhaps the most important
variable in fantasy football - is more than half of the battle
when it comes to being able to construct accurate rankings. (I
don't think it's an accident I
performed as well as I did in my first year of including this
into my approach last season. As I get better at this part of
the process, I would expect my year-end results will only improve
as well. I have to be better at tight end though!) Thus, the goal
over the next two weeks: provide analysis on some of the issues
that played a factor in the way I divided the workload for each
team. While I tried to accurately project how many passes each
quarterback might throw, I ask that you pay more attention to
the actual number of pass attempts and less to the individual
quarterback breakdown. Also, just about every team finishes a
season with several more pass attempts than targets, so if you
are wondering why the targets and attempts aren't the same, that
is why.
The bolded numbers near the top of the middle three columns
are the totals for each column. The bolded numbers in the last
two columns reflect each team's projected run-pass ratio.
2018 Projected Total Offensive Plays: 1,010 2017 Total: 1,008
Given Bradford's history, it feels like only a matter of time
before the Rosen era begins. The Cardinals don't need to rush
the transition for fantasy owners, however, as Bradford's history
of leaning on his slot receiver and tight end is a great fit for
the team's two most dynamic non-running backs (Fitzgerald and
Seals-Jones). Although Johnson only has 429 carries on his NFL
resume, he'll turn 27 in mid-December. With that said, he still
has the "fresh legs" narrative working for him this
year after playing only game in 2017. New OC Mike McCoy also has
no history to speak of when it comes to featuring one back unless
he has been forced to do so, so a repeat of Johnson's breakout
2016 campaign (and those 373 touches) may not be in the cards.
Still, it's hard to imagine a scenario in which he is healthy
for most of the season and doesn't push for at least 350 touches.
Much like Frank Gore at running back, Fitzgerald keeps stiff-arming
Father Time. The soon-to-be 35-year-old has finished with no fewer
than 146 targets and 108 catches in any of the last three seasons.
Another such banner year may be a bit much to ask for since the
new regime led by HC Steve Wilks and McCoy have made it clear
they believe in running the ball more than former HC Bruce Arians
did. Even if Arizona lowers its pass attempts to around 500, is
it possible for the offense to function at an adequate level if
Fitzgerald isn't seeing 25 percent of those targets? I'd bet no.
Butler is the most talented of the remaining receivers, but it
should come as no surprise if the Cardinals choose to mix-and-match
him with Kirk and Williams on the outside all season long. Seal-Jones
has legitimate breakout potential after flashing at the end of
last season. There's potential for him to push for 80 or 90 targets
if Arizona doesn't like what it is seeing at receiver opposite
Fitzgerald.
2018 Projected Total Offensive Plays: 1,008 2017 Total: 960
Even though I did not cover regression for quarterbacks this
season, it doesn't mean they are immune. We've seen that at both
extremes the last two years with Ryan. Most would agree he's not
a 5,000-yard passer with the ability to repeat his 2016 campaign
(69.9 completion percentage and/or 38:7 TD-to-INT ratio), but
he's better than 4,095 yards, 20 TDs and 12 INTs he posted in
2017. (Football Outsiders does yeoman's work on a stat called
"Adjusted
Interceptions." Their analysis revealed five of Ryan's
12 interceptions were passes that should have been caught by his
own receivers - tied for the most since 2010.) As with most things
regarding regression - especially after consecutive extreme years
- we should something approaching "normal" Ryan in 2018.
Freeman is a near-lock to remain the lead back in this offense,
but it's not a coincidence Coleman's workload has increased every
season as a pro. Coleman stated earlier in the offseason that
he expects to be more involved in the passing game in 2018, which
makes sense if Atlanta is even the least bit concerned Freeman
will wear down again after 200-plus carries.
Even though I am one of Ridley's bigger supporters in terms of
his long-term upside, he's not ready to be a lead receiver yet.
Jones is what makes this offense go now considering his presence
makes every other player's job on the offense easier. Despite
the continued defensive attention he draws, the five-time Pro
Bowler should be a solid bet to hit my projection for him. Ridley
should overtake Sanu as a starter at some point this season, but
the Falcons are ideally suited to be a three-wide offensive team,
so Sanu should remain somewhat relevant in fantasy. At least for
this season, it seems unlikely Ridley will enjoy much of a snap
or target advantage over his veteran counterpart, who already
has established a rapport with Ryan. Ridley's arrival should squash
whatever breakout potential Hooper had though. The 23-year-old
managed only two 50-yard games last season in an offense that
could have really used someone to keep defenses from focusing
so much attention on Jones. Drafting an advanced route-runner
with deep speed probably isn't going to help Hooper's cause to
attract more targets.
2018 Projected Total Offensive Plays: 1,010 2017 Total: 991
There's not really a roadmap for how new OC Norv Turner is going
to handle a player like Newton, but the fact he has emphasized
increasing Newton's completion percentage and quarterback rating
in interviews suggests he wants the pass-catchers to do more of
the work after the catch (i.e. allow Newton to throw short more
often). The former No. 1 overall pick is also getting to the point
of his career (29 years old) where it may be prudent for the team
to start relying less on his ability as a runner - he tallied
a career-high 139 rushing attempts last season. HC Ron Rivera
has publicly stated at least twice this offseason that he can
see McCaffrey topping 200 carries. It's an ambitious goal for
a coach and a team that didn't want to tax him too much as a rookie
(117 attempts) and also wants to keep him heavily involved as
a receiver. Anderson may not be given the same number of opportunities
as the man he replaces (Jonathan Stewart), but it'd be a crime
if he doesn't average at least 10 touches and see a lot of work
at the goal line.
If Carolina opts for the quick-hitting approach that it seems
like Turner is angling for, then Funchess has the most to lose.
He should remain a primary target in the red zone, but Moore -
and to a lesser degree Samuel - are more of the run-after-catch
types who would fit the best in the "new" offense. It
is worth noting Funchess' splits
with and without Olsen last year were significant, especially
after Olsen returned late in the season. Moore probably isn't
going to have quite the same volume as Funchess, but he's not
going to need it to keep pace with the veteran if he shows the
same tackle-breaking ability he did in college. With the weapons
Carolina possesses at the moment in the passing game, Olsen seems
unlikely to reach 100 targets for the sixth time in as many healthy
seasons. That doesn't make him a poor choice to be a TE1, just
a less desirable one than he's been who also carries some injury
risk.
2018 Projected Total Offensive Plays: 980 2017 Total: 895
The Bears seem to be a lot of people's trendy pick to be this
year's surprise team, but it's important to remember Trubisky
has started all of 25 games in his college and pro career, so
there will be bumps in the road regardless of how vastly improved
his supporting cast is. A good model for him to follow would be
trying to emulate the 2013-16 version of HC Matt Nagy's most recent
pupil (Alex Smith), who consistently valued the ball, averaged
around 500 pass attempts and liberally used his athleticism to
pick up first downs with his legs. Concerns about Howard's role
in the offense figure to be overblown. While it is very possible
he sees a career low in rushing attempts, the Bears should be
protecting more leads and find themselves in the red zone more
often too. He's the only true "big back" on the roster,
so he's going to see the majority of work at the goal line and
get those extra carries at the end of games. There's been a lot
made this season regarding how Nagy plans on using Cohen. While
Tyreek Hill makes for a fun comp, a likely more accurate comparison
figures to be a young Darren Sproles - the player many seemed
to compare him to coming out of the draft two springs ago. Cohen
should be a good bet for at least five to six carries and roughly
the same number of receptions on a weekly basis.
Despite the overall optimism for the receiving corps in Chicago,
the success of the passing game this season will come down to
whether or not Robinson is able to return to his 2015 form. Everything
will fall in line after that if he is ready to roll, as Trubisky
will have the player he can trust implicitly on 50-50 balls and
near the end zone. Gabriel might be ticketed for the Hill role,
but expecting his 165-pound frame to serve as anything more than
the team's primary deep threat is a big ask. Miller should be
able to eventually overtake him, and it might be a good thing
for him if he does since Miller could be fighting with Cohen for
snaps in the slot if he is stuck there. White is a wild-card and
could make this group special if this can finally be the year
he stays on the field. Owners shouldn't hold their breath, but
he is still a worthwhile lottery ticket in the last few rounds.
I feel like I'm higher on Burton than most, but it's difficult
to give him more targets than he already has above. This doesn't
figure to be a high-volume passing attack, and Robinson and Cohen
should be every bit as involved, so perhaps Burton gets more looks
in the red zone.
2018 Projected Total Offensive Plays: 1,001 2017 Total: 973
While Oakland HC Jon Gruden wants to take football back 20 years,
the Cowboys have already been experimenting with the time machine
for a few seasons. If Dallas' offensive line has a bounce-back
campaign, the Cowboys could reach 10 wins. While I projected Prescott
for only a modest increase in carries (he had 57 in each of his
first seasons), it is entirely possible he pulls a Cam Newton
and pushes for 100 (although I don't think that's what OC Scott
Linehan wants). Elliott is about the safest bet for 300-plus carries
as there is in the league this year barring injury, and there
isn't much of an argument for him pushing for 375 if Dallas enjoys
enough positive game scripts. The only question is whether or
not Zeke will be more involved as a receiver. That has been an
underutilized part of his game as a pro and something this year's
offense is probably going to need from him. (For what it is worth,
sites such as MyFantasyLeague.com have Austin listed as a running
back even though Linehan expects to him more as a receiver. I
think I've projected his ceiling above.)
Hurns is getting to be a bit of a trendy sleeper pick, and for
good reason. He's been productive before and happens to be on
a team that doesn't have anyone else who can say the same thing.
However, there are at least four problems: 1) Is he No. 1 material?
2) Can he stay healthy long enough? 3) Where is the volume coming
from? 4) Gallup is more talented. The rookie should overtake Hurns
for No. 1 duties at some point this season, but all that means
is the latter should be able to get more snaps in the slot - the
Cowboys love Williams too much as a deep threat and in particular
as a run blocker to remove him as a starter. While I expect Gallup
to be the leading man by December, it's very likely this will
look like a spread-the-wealth passing game at the end of the season
with five or six players owning a target share of at least 10
percent. Jarwin isn't going to replace Witten obviously, but he
seems to be a favorite of Prescott already. He's not going to
lack for opportunity should he secure a regular role on passing
downs.
2018 Projected Total Offensive Plays: 970 2017 Total: 933
About the only thing that figures to change in Detroit in 2018
is the stubbornness with which the Lions run the ball, although
this should finally be the year in which they do it reasonably
well. There should be a significant bump in rushing attempts,
but their bread will still be buttered with the right arm of Stafford.
Still, the golden-armed 30-year-old hasn't topped 600 pass attempts
in a season in three straight years. Outside of Abdullah, who
will likely just be occupying space on the roster for 2018, Johnson
is the only other hope Detroit has for feature-back duties. The
rookie is almost guaranteed not to get those, however, since Blount
might as well be a designated short-yardage/goal-line back and
Riddick is a near-lock to handle much of the passing-down work.
The Lions have been able to hold their own offensively for the
most part without much of a running game under OC Jim Bob Cooter
because they have used Tate to act as an extension of it and serve
as the go-to guy in their small-ball offense. His importance to
this offense doesn't figure to change anytime soon. Jones is an
obvious touchdown regression candidate and now figures to vie
for intermediate/deep targets with a superior talent in Golladay.
Something to consider: three of Jones' four biggest fantasy
efforts last season - and all of his double-digit target games
- came with Golladay out of the lineup. It's probably
going to take another year before Golladay truly overtakes Jones
and fulfills Tate's prediction of being a No. 1 receiver in this
league, but owners should be ready for the transition to start
in November or December. At the very least in 2018, Golladay should
assume the targets Eric Ebron leaves behind. Willson and Roberts
are capable of being decent tight ends in the league, but I don't
expect it to happen for either one in Detroit. Even if one emerges
in camp, he'll be no better than fifth in line for targets in
an offense that probably won't top 600 pass attempts.
2018 Projected Total Offensive Plays: 996 2017 Total: 948
For all the success that he's had in his career, Rodgers has
only thrown more than 600 passes once in a season; efficiency
has always been a key ingredient in his success. Given the relative
lack of explosiveness from what figures to be his "core four"
(Adams, Cobb, Allison and Graham), he'll likely need to rely even
more heavily on the back-shoulder fade than he usually does. Very
little seems to be settled in the backfield, although Montgomery
would appear to be the best bet for early drafters, as HC Mike
McCarthy has made it clear he values what he brings in the passing
game. Jones is the most obvious choice for early-down work, but
there's no guarantee he won't have to mend some fences with the
coaching staff once he returns from his two-game suspension. Williams'
best quality may be his availability, although I remain steadfast
in my belief Jones and Montgomery will bypass him on the depth
chart - if they need to, that is - and make a bigger fantasy impact
this season. For those who question my stance on Williams, consider
he didn't break a run longer than 25 yards on 153 carries or how
much two big touchdown catches (54 and 30 yards) changed the narrative
of how efficient he really was as a rookie.
Adams should be locked into 120-plus targets if he stays healthy
this season, although current and prospective owners need to remember
he has suffered three concussions since the start of 2016. Cobb's
16-game pace stats last year with Rodgers as the starter were
88 catches for 880 yards and six scores on 128 targets, which
was a bit of an eye-opener for me and not too far his 2015 totals
- the last time he played a full season. Still, one has to wonder
how long a player who hasn't exceeded 10.5 YPC in three straight
years will continue to be targeted so often, especially when Adams
and Graham are around. Cobb hasn't been a red zone maven since
2014 either, so owners are betting on volume with him. I nabbed
Allison in the 20th round of the Scott Fish Bowl about two weeks
ago. Given Adams' history with concussions and Cobb's recent history
with injuries, Allison isn't that far away from being a key player
in an offense led by the best quarterback in football. In terms
of trying to watch him separate from defenders last year, Graham
appeared to be nearing the end of his career. He'll likely need
another season where he is targeted heavily near the goal line
in order to be an elite fantasy option, but I'd be willing to
bet on it happening in Green Bay. Someone is going to need to
replace the red zone production Jordy Nelson enjoyed for years
as a Packer.
2018 Projected Total Offensive Plays: 1,004 2017 Total: 972
Goff's 2017 season was a bit fluky in my opinion, not so much
because he isn't a capable NFL starting quarterback or I believe
he was a one-hit wonder, but more this feeling HC Sean McVay made
the game so easy for him. It remains to be seen whether or not
McVay is just that far ahead of defensive coordinators or if an
offseason in the film room will help them catch up. Regardless
of whether Goff takes a step forward or backward, the Rams will
continue to go as Gurley goes. About the only legitimate reasons
he won't enjoy a repeat of last year from an opportunity perspective
is if he gets hurt or Kelly shows well enough in camp to convince
McVay he should give the rookie one series every game in order
to give Gurley a break.
Last season should be able to serve as a template for 2018, but
I'm not sure if that is going to be the case. The Rams' willingness
to hand Cooks a five-year contract averaging $16 million per season
- admittedly only $20.5 million is guaranteed - is a steep price
to pay for a receiver being asked to play the same role Sammy
Watkins did a year ago. And this is where I don't think we can
compare the two situations. Watkins had less than a month to learn
the playbook last summer, while Cooks will have all offseason.
It rarely seemed as though getting Watkins involved was a priority;
I can't imagine the Rams will do the same thing with their highest-paid
receiver who has produced three straight 1,000-yard seasons. Woods
and Kupp's usage and roles should stay roughly the same, although
I would expect a slight dip in targets for both given Cooks' ability
to win at every level of the field. The one wild-card in the offense
this year could be Everett. The tight end position group in McVay's
last two offenses in Washington enjoyed at least a 20 percent
target share, which is not a small deal considering his top three
receivers then were Pierre Garcon, DeSean Jackson and Jamison
Crowder. Everett is a good enough athlete to fill the Jordan Reed
role in this offense. The main difference between the two situations
is Washington didn't have someone like Gurley in the backfield
to eat up 17.1 percent of the targets like he did last year.
2018 Projected Total Offensive Plays: 999 2017 Total: 1,028
The Vikings felt as if they needed to manage Case Keenum last
year. It's unlikely they feel the same way about $84 million man
Cousins, who took a shell of the team he started out with last
season in Washington and still threw for over 4,000 yards while
posting a 27:13 TD-to-INT ratio. Minnesota will give him the best
supporting cast he's had, so his first 30-TD season is probably
on the horizon. The Vikings should have plenty of positive game
script opportunities in 2018, which is part of the reason I believe
Murray will see so many carries. With that said, Cook should get
sufficiently fed and be one of about 10 running backs who should
see over a 60 percent carry share.
Diggs is one completely healthy season away from becoming a potential
superstar in the NFL. What better time than a contract year to
do it? Diggs has yet to play more than 14 games in a season, but
one has to think if he can do it in 2018 and stay off the injury
report while doing so - his career production when he is on the
injury report versus when he's not is significantly different
- he can expect a payday in the range of what Sammy Watkins and
Brandin Cooks managed this offseason. A lot of folks seem to be
either pro-Diggs or pro-Thielen this summer ... why not both?
There are clearly four players in this offense who deserve the
ball in the passing game and not too many others. It's not asking
the world for Diggs and Thielen to reach my projected target total
and/or target share. They may be a bit high, but they're not unreasonable.
Cousins has reportedly already fallen in love with Rudolph. He
doesn't deserve the same kind of target share as his aforementioned
receiver buddies, but it's not hard imagining him enjoying a career
year from the same quarterback that made Jordan Reed a star. His
2016 target total of 132 will probably remain his career high
going forward given the emergence of Thielen, but this finally
feels like the season in which Rudolph puts together the Gronkowski-like
year he's been capable of for a while now.
2018 Projected Total Offensive Plays: 1,030 2017 Total: 980
Prior to 2017, Brees attempted at least 627 passes in every season
since 2009. It may no longer be necessary for him to throw 600-plus
times if the Saints can maintain their defense and running game
moving forward, but he's almost certain to top last year's 536
attempts. Owners seem to believe Kamara is primed to take on a
bit of a featured-back role while Ingram is serving his suspension
and will maintain a clear lead-back role when he returns. While
that should be true to a degree, he's being drafted as if he will
see 15 carries and five to six receptions every week AND maintain
his historic efficiency from last year. HC Sean Payton has already
stated he doesn't expect to give Kamara much more work and, historically
speaking, has been a believer in the committee approach since
he arrived in New Orleans back in 2006. If Williams wins the No.
3 job as I think he could in the preseason (making him No. 2 while
Ingram is away) and is impressive in doing it, it is conceivable
Kamara won't experience much of an increase in touches.
Even with the offense experiencing a 136-target drop-off from
2016 to 2017, Thomas still saw 28 more targets than he did as
a rookie. With a little better luck on his side (and perhaps a
bit of less historic season from the backfield), Thomas could
be a 100-catch, 10-touchdown player in his third season. One of
the reasons I believe Kamara is going to level off a bit in 2018
is because he'll have to compete with Meredith for the short and
intermediate targets that were pretty much his province as a rookie.
Payton has wanted someone to fil the "big slot" role
Marques Colston made famous years ago. The only reason I have
Meredith for only 87 targets is because I want to feel more confident
in his knee (something that can only happen by observing him during
the preseason). Ginn should return to his more familiar deep-threat
role if Meredith proves his health and should see some competition
for those opportunities from Smith. It's entirely possible Smith
overtakes Ginn at some point during the season and becomes the
next splashy receiver that gives defensive coordinators nightmares
and draws the ire of fantasy owners - much like Devery Henderson/Robert
Meachem/Kenny Stills did for the Saints in previous seasons. Watson
isn't going to come anywhere close to his 110-target, 74-catch
season with the Saints in 2015, but he should be the dependable
option over the middle of the field Brees has lacked at the position
over the last two seasons. If Brees has the kind of positive TD
regression I expect, Watson could have one more low-end TE1 season
left in him.
2018 Projected Total Offensive Plays: 1,004 2017 Total: 1,002
No more excuses. Manning has a semblance of a quality NFL offensive
line (at least on the left side), one elite receiver, one very
good receiver, one tight end that might as well be a receiver
and perhaps the best running prospect to come out of the draft
in recent memory. New HC Pat Shurmur probably wouldn't mind having
a little bit more run-pass balance than I projected above, but
I'm not sure the Giants have a running back behind Barkley he'd
feel comfortable giving 100-plus carries to this year. Barkley
should be an absolute dream to own in fantasy, as it seems likely
Shurmur will utilize him in the same way the Steelers have typically
used Le'Veon Bell (keep him under 300 carries and give him less
physically demanding touches in the passing game). The big difference
between the two: Barkley has more big-play ability.
Assuming Beckham doesn't allow his contract to become an issue
- the Giants winning early in the season will help - he should
be ready to give Antonio Brown a run for his money as the best
fantasy wideout in the game. Ten targets per game should be the
expectation. Manning seems to believe Shepard is "primed
for a big season," and showed he could handle his own
as the No. 1 option when Beckham was hurt last season. He probably
overachieved in the touchdown department as a rookie (eight) and
regressed more than he should have in 2017 (two), so some correction
should be in store after experiencing both extremes. Another 100-target
season should be a given considering what few good options the
Giants have at receiver behind him and OBJ. Engram is a potential
bust candidate (something I
discussed earlier this summer), but not because I think he
is a fluke. If we believe Manning is as close to the end as he
has looked the last two years, he's not going to consistently
make two receivers and a tight end every-week starters in fantasy.
Since most of us can agree Beckham isn't going to lose many opportunities,
we can probably assume Shepard and Engram will sabotage each other
when it comes to weekly consistency.
2018 Projected Total Offensive Plays: 1,047 2017 Total: 1,037
Wentz was the leading candidate for NFL MVP prior to his season-ending
ACL injury in Week 14. While the playoffs proved the Eagles don't
necessarily need him to field a good offense, they are a more
complete and better offense when he is playing. HC Doug Pederson
will strive for the same kind of run-pass balance his team enjoyed
last year, although it's quite likely he'll continue to ask Wentz
to carry at least as much of the offense on his shoulders as he
did in 2017. It was only two years ago that Ajayi was a first-round
fantasy pick given his bell-cow status in Miami. Owners seem to
be having a hard time wrapping their minds around him doing it
again. Clement was a pleasant surprise to be sure, but it seems
as though a lot of folks are romanticizing the notion that he
what he did in the Super Bowl was something he did all year. (It
wasn't.) While Ajayi has no reason to be heavily involved in the
passing game given the presence of Clement and Sproles on the
roster, he should have virtually no competition on early downs
and inside the 10. Behind one of the best offensive lines in the
league and opposite one of the NFL's best defenses, Ajayi should
have no problem reaching my projections if he plays all 16 games.
As an Andy Reid protégé, it should be no surprise
Pederson tends to field offenses that strive more for target balance
than rely on one clear top option. Each of his first two offenses
in Philadelphia has operated in this manner, and there is very
little to suggest it won't happen again in 2018. While the team
doesn't seem to be overly concerned about Jeffery, he is coming
off February surgery to repair a torn rotator cuff and cannot
be considered a lock to begin the season, so his target projection
should be near his ceiling. Agholor seemed to be a favorite of
Wentz in the red zone and would step in as the de facto No. 1
receiver if Jeffery cannot play early on. Wallace is an upgrade
over Torrey Smith, but Philadelphia probably would like it if
plays two series for every one of Hollins' as the youngster continues
to develop. What's funny about Ertz's career is his production
of the last three years and how remarkably similar each season
has been. Pretty much the only differences in 2018 were he doubled
his previous season-high touchdown output and remained consistent
throughout. It's anyone's guess whether or not he has another
level he can reach, but 70-something catches for 800-plus yards
is a good place to start with his projection.
2018 Projected Total Offensive Plays: 1,025 2017 Total: 1,015
It's not hard to understand the hype surrounding Garoppolo in
dynasty leagues, but I'm not sure I get it quite yet in redraft
formats. His 308.4 passing yards per game in his five starts was
impressive considering his supporting cast at the end of the season,
but is the return of Garcon really going to make enough of a difference
to make him a top 5-10 fantasy quarterback? After all, his TD-to-INT
ration in those five games was 6:5. If the running game does its
job like many think it will and the defense continues to show
the same improvement it did in December, the volume isn't going
to be there for Jimmy G. McKinnon might as well be a politician
this summer, because people either seem to be all-in or all-out
on him. To hear some of the critics talk, I'd swear I stepped
into my DeLorean and set the clock to three years ago. At that
time, Devonta Freeman was too small (5-8, 206). He couldn't beat
out an aging Steven Jackson as a rookie one year earlier. He averaged
3.8 YPC in 2014. Then 2015 happened under then first-year OC Kyle
Shanahan. This year, McKinnon is too small (5-9. 205). He couldn’t
hold off Matt Asiata or Latavius Murray when given a chance to
be featured. (Not true.) He averaged 3.8 YPC in 2017. Folks, how
often has Shanahan been wrong about a running back? Doesn't the
notion of an explosive runner like McKinnon running outside zones
sound like a good idea? Set expectations at Christian McCaffrey
last year and add about 50 to 75 carries. Shanahan sees McKinnon
as a passing-game weapon first and foremost. I think Shanahan
sees anything more than 200 carries from the former Viking as
a bonus because Breida and Williams should be more than capable
of splitting the rest.
Garcon's healthy return is not a certainty, but I would expect
him to be the clear target leader among the receivers he was last
year prior to his neck injury. Goodwin surprised many by showing
excellent chemistry with Garoppolo down the stretch. Owners seem
to conveniently forget the main reason he didn't stick in Buffalo
was a lack of durability. This is another reason not to jump on
the Garoppolo bandwagon so quickly. His top two wideouts are far
from guaranteed to stay healthy. This year's breakout star in
this offense - if we don't include McKinnon - should be Kittle.
Shanahan confirmed Kittle wasn't healthy at the end of the season
when he was losing snaps to Garrett Celek. Yet, he still averaged
almost 65 yards receiving over his final three contests. With
so little size in their receiving corps, the 49ers can use a big
and versatile weapon who can high-point the ball - Kittle can
and should be the go-to guy when Garoppolo needs a first down
or a play to be made in the red zone.
2018 Projected Total Offensive Plays: 966 2017 Total: 964
Perhaps one of the more amazing things about Wilson's consistency
in fantasy is the fact he has never attempted more than 553 passes,
which is just further confirmation how important rushing production
can be to a quarterback's bottom line. The plan for this year's
Seahawks is an emphasis on the rushing attack, although veteran
owners already know that includes about a 20 percent carry share
for Wilson. The question is whether or not Seattle's defense has
any chance at keeping the offense in the game long enough for
it to achieve the kind of run-pass balance it is striving for
under new OC Brian Schottenheimer. The more Carson appears to
be securing first-team reps in camp this summer, the more the
selection of Penny begins to look like a pick the front office
made without the blessing of the coaching staff. GM John Schneider
has made a number of savvy picks over the years, but Carson's
four-game sample in 2017 should have been enough to give him at
least one more chance to be the full-time starter before spending
first-round draft capital to address the position. Penny is no
slouch, however, so expect a committee at some point during the
season - perhaps as early as the season opener. One thing is clear:
Carson is not going away.
One of the reasons why owners can build a case against Wilson
going among the top three quarterbacks in fantasy drafts this
summer is his supporting cast. Baldwin returns and is a veritable
lock for 100-plus targets. After that, it gets tricky. Lockett
is healthy now, but can he avoid yet another season in which he
is dogged by some kind of injury? Marshall may or may not have
anything left and is not a lock to make the roster, while Brown
and Moore will have their shoes full just trying to replace what
the Seahawks lost in Paul Richardson. And who replaces Jimmy Graham
at tight end? Dickson? Vannett? There has to be legitimate concern
about this passing game if/when Baldwin and/or Lockett aren't
at 100 percent.
2018 Projected Total Offensive Plays: 1,018 2017 Total: 995
It can hardly be called a blessing for him or the team, but Winston's
three-game suspension will come when the Bucs face the Saints,
Eagles and Steelers. For a quarterback who desperately needs to
hit the ground running this season, it's not the worst thing in
the world for him to miss those three weeks. While there is no
question Jones is the better long-term option, the biggest question
on this offense is if/when Jones can overtake Barber in 2018.
A committee approach at the beginning of the season is likely,
but the need to hit long runs against Tampa Bay's brutal first-half
schedule is going to be critical to the team's success. While
we should probably expect Barber to handle the majority of the
goal-line touches, it may be the need for big plays in September
that "convinces" HC Dirk Koetter he needs to lean on
Jones as early as October.
Evans' 136 targets last season were his fewest since his rookie
year of 2014 (123). Early word from Bucs' camp is that he has
taken his play to a new level, so I bumped him up a bit from where
I initially had him. HC Dirk Koetter was adamant shortly after
the season about getting Jackson more involved after he compiled
90 targets in his first year as a Buc, so the odds of Evans gaining
targets at Jackson's expense seems unlikely. Godwin is on the
rise and will probably replace Jackson as a starter one way or
another in 2019, so Tampa Bay owes it to him to get him prepared
for that probability. Humphries is a classic slot receiver whom
Winston trusts, but he's not a fit for this offense otherwise.
Brate is the tight end version of Humphries, and one should expect
his targets to continue to decline moving forward given how much
better Howard is in most facets of the game. The Bucs owe it to
themselves to almost double Howard's 39 targets from a season
ago. Perhaps he was underutilized the passing game because Tampa
Bay needed his blocking to compensate for its poor offensive line,
but that should be less of an issue in 2018. Anything short of
60-plus targets and 40 to 45 catches this year will be a criminal
misuse of his talents.
2018 Projected Total Offensive Plays: 974 2017 Total: 941
There seems to be a general consensus the Redskins went cheaper
and got better at quarterback this offseason. In the real football
sense, a case can be made for that since Smith is very unlikely
to throw double-digit interceptions. In terms of fantasy football
and whether or not Smith fits the personnel in Washington and/or
makes it better, I don't see it. (We'll get into fit in a bit.)
Smith has never thrown more than 509 passes in a season and HC
Jay Gruden isn't exactly pass-happy, so it would appear I'm projecting
Smith's ceiling here. Washington suffered a rash of injuries along
its offensive line last season, likely allowing people to forget
how good its front five is, and should be improved defensively,
creating a near-perfect storm for Guice if he is allowed to be
the featured attraction on early downs. As a result, Thompson
should not be needed nearly as much, which may be a blessing in
disguise considering his lack of durability.
Getting back to "fit," Tyreek Hill created an average
of 3.5 yards of separation last season per Next Gen Stats, giving
the risk-averse Smith plenty of room to become a deep-ball thrower
in 2017. Richardson was at 2.4 in Seattle and Doctson at 2.2 using
the same metric in 2017. Since Smith isn't the kind of quarterback
who throws 50-50 balls, it could make for a long season for anyone
invested in Richardson and Doctson. Crowder, who incidentally
created 3.2 yards of separation on average last season, should
benefit as a result and exceed last year's career-high 103 targets.
The key, as it always seems to be, is how long and how many games
Reed can play. A disappearing act from Doctson and Richardson
won't be too damaging if Crowder, Reed and Thompson are all carving
up the defense in front of the safeties, but it will be a problem
if Reed and Thompson aren't on the field. Davis has been and will
continue to be a fine fill-in, but he can't replace the fear Reed
strikes into defenses. My projection for Reed estimates he will
play between 13 and 14 games. Each individual owner must decide
for him/herself if snagging Reed in the middle-to-late rounds
and keeping a spot on the bench open for Davis is worth it.
Doug Orth has written for FF
Today since 2006 and been featured in USA Today’s Fantasy
Football Preview magazine since 2010. He hosted USA Today’s
hour-long, pre-kickoff fantasy football internet chat every Sunday
in 2012-13 and appears as a guest analyst on a number of national
sports radio shows, including Sirius XM’s “Fantasy Drive”.
Doug is also a member of the Fantasy Sports Writers Association.