One of the more difficult tasks each year is creating a set of
realistic team projections when no roster remains the same from
season to season. Team projections are often necessary for fantasy
enthusiasts because it keeps our individual projections in check.
To create accurate individual projections each summer, it is vital
to be able to set expectations. Expectations can be hard to set
without established parameters.
For the most part, fantasy analysts who take this kind of approach
to projections can generally assume teams will attempt somewhere
between 500 and 650 passes. It is a wide range, but understanding
each team's personnel, scheme and overall philosophy are pieces
to the puzzle. Understanding which pass-catchers will get their
targets almost regardless of what the defense does is another
key factor.
The goal in this space will be to set realistic individual target
expectations as we inch closer to Big Board season.
Due to injury, Kyler Murray only played in four of the seven
games DeAndre Hopkins missed last season (Weeks 15-18) - not including
the playoffs. In those contests, Zach Ertz had a 26.4 percent
target share (43 of 163 total targets during that stretch). Christian Kirk was next at 20.2 percent and A.J. Green was third at 16.
This is noteworthy because Marquise Brown is expected to assume
the alpha role in this offense with Hopkins serving a season-opening
six-game suspension. Furthermore, it seems likely Hopkins will
return to his usual target hog role when he is able.
The above four-game sample from late last season also would seem
to suggest that Brown is not guaranteed to be an alpha before
Hopkins comes back either. Sure, Green will probably slide back
into the 10 percent range and Brown should be able to pick up
where Kirk left off, but fantasy managers need to account for
an increased role for Rondale Moore and the possibility Ertz remains
a target hog himself. Last but not least, HC Kliff Kingsbury's
offenses (college and pro) have long been about spreading the
wealth when a clear alpha does not exist on the roster. Can we
assume Brown will not only quickly establish himself as the No.
1 target in Hopkins' absence, but also share the title with him
and knock Ertz out of the equation when the three-time All-Pro
returns? It is a big assumption to make.
Atlanta
It is not hard to find a path for Drake London to attract 100
targets as a rookie since he figures to fill the void left behind
by Russell Gage, who fell just shy of the century mark despite
missing three games. Pitts managed a 20 percent target share as
a rookie despite being a tight end working out of the slot (241
snaps) and out wide (188) more than in-line (120). Will Cordarrelle Patterson work more as a receiver or a running back in 2022? (Patterson
played 294 snaps in the backfield versus 65 in the slot and 97
out wide in 2021.)
Some of that will likely depend on how effective rookie Tyler Allgeier is doing what Atlanta hoped Mike Davis was going to do
last year. Another season of 153 (or more) carries for Patterson
- combined with another target share of around 12.5 percent -
is entirely possible given the alternatives on the roster after
Pitts and London. Bryan Edwards may be the difference. If HC Arthur
Smith can find more use for him than the Raiders did (and, dare
I say, unlock him as he did Patterson), it might be enough to
make Patterson more of a lead back in a committee - with his main
focus being on a runner - than being a Swiss Army knife.
Carolina
Easily the most important factor in the Panthers' target distribution
is Christian
McCaffrey's durability, if only because it accentuates D.J.
Moore's run-after-catch ability and bumps Robby
Anderson into more of a third receiver role. In his three
healthy seasons, McCaffrey has never recorded fewer than 113 targets
or settled for a target share of less than 22.7 percent. A healthy
CMC probably means Moore settles for something approaching 140
targets and a 25 percent target share (as opposed to 163 and 28.5
last year, respectively). It is not a big drop, but he needs some
positive touchdown regression (and/or better quarterback play)
if he is going to reach the ceiling that so many believe he has.
Chicago
If Darnell Mooney was able to garner a 27 percent target share
with Allen Robinson around for roughly three-fourths of the season,
then 25 percent in an offense better suited to the talents of
Justin Fields and his top receiver should be his floor in 2022.
The same might be true for Cole Kmet, who should only be more
involved with the likes of Jimmy Graham no longer around. Both
players should be a lock for 100-plus targets and a combined target
share of around 45 percent.
After that, it gets tricky. Byron Pringle and Velus Jones will
obviously be involved, but a 10 percent target share for each
one might be worth about only 55 looks. If David Montgomery had
stayed healthy all of last season, he might have pushed for 60-plus
targets. Under new OC Luke Getsy, it seems like a safe bet he
will pass that mark.
Dallas
The first noteworthy thing to mention about targets with the
Cowboys is that they have three players top 100 in consecutive
seasons. Since Michael Gallup's ACL injury figures to keep him
from joining CeeDee Lamb and Dalton Schultz this year in that
club in 2022 and Dallas has little reason to pass less this year
(637 targets in 2021), there should be roughly 165 targets to
fill left behind by Amari Cooper and Cedrick Wilson.
Lamb is a strong bet to take around a quarter of those looks
and get into the 160 range, but what happens after that? If we
assume that Dalton Schultz adds a target per game to last year's
involvement (6.1), are we to believe that Jalen
Tolbert and James
Washington will take the other 105? Tony
Pollard will have to be more involved almost by default, if
only because most of his routes figure to be in the short and
intermediate areas (unlike Tolbert and Washington). Do his targets
come from what is left of the Tolbert/Washington bucket or from
Ezekiel Elliott's
65 targets in 2021?
Detroit
One of the great mysteries entering the 2022 season is how much
Amon-Ra St. Brown's second half was a product of him fully acclimating
to the pro game versus being the last man standing. As a rule,
receivers do not tend to keep up with a record-setting Cooper Kupp for a prolonged stretch unless they are legitimate. Were
his numbers inflated because of T.J. Hockenson and D'Andre Swift's
absences? Absolutely. Will his activity in the offense (119 targets,
21.2 percent target share) take a hit with D.J. Chark joining
the group? How about when Hockenson, Swift and rookie Jameson Williams are healthy? Yes. Make no mistake, however; Detroit
thinks he is still the man now in the passing game.
Let us draw up a plausible redistribution scenario in which the
Lions do not exceed last year's 562 targets (33.1 targets/per
game), especially since they want to run the ball and should be
improved as a team overall. Let us keep Hockenson (7.0) and Swift
(6.0) at their combined 13 targets per game since that is about
where they were when they were healthy. A healthy Williams and
Chark will probably combine for about eight per game since Detroit
will want to take it easy on the rookie but also prepare him to
be a full-time starter by midseason. That leaves us with 11 or
12 targets per game remaining, three or four of which will likely
go to backups and role players. At worst, that puts St. Brown
right back at the 119 targets and 21 percent target share he enjoyed
last year.
Green Bay
How does any team redistribute 169 targets from one player? The
answer is that the Packers will not redistribute them all, instead
relying more heavily on Aaron
Jones and AJ
Dillon on the ground. Aaron
Rodgers has thrown his support behind Allen
Lazard as the likely beneficiary of Davante
Adams' departure, and that is not a bad place to start. Quarterbacks
tend to rely on the receiver(s) with which they have built some
trust - especially Rodgers. That means Randall
Cobb needs some love from fantasy managers again as well.
Do not be shocked if Cobb (6.8 percent) more than doubles last
year's target share and Lazard (10.5) comes close. HC Matt LaFleur
promised reporters last month that Sammy
Watkins is "going
to be a big part of our offense," but his injury history would
suggest he might have to settle for the Marquez
Valdes-Scantling role in this offense.
As noted earlier, the biggest beneficiaries - outside of maybe
Lazard - figure to be the running backs. Since the start of the
LaFleur era in 2019, Jones has averaged 5.5 catches (on 6.5 targets)
for 55 yards in seven games without Adams. This
tweet thread provides some context on that seven-game sample
and suggests Jones' supporters need to dial back their expectations.
It is hard to imagine those marks decreasing if the receivers
are only going to account for 55-60 percent of the target share.
Dillon's focus should remain on the ground, but he could his target
share move into the 10 percent range as he plays the Mark Ingram
to Jones' Alvin Kamara from the Saints' offense a few years ago.
LA Rams
The connection between Matthew Stafford and Cooper Kupp will
not be going away anytime soon. However, the 191 targets and 31.7
percent target share will not be repeated this year. History is
not on his side and the arrival of Allen Robinson almost guarantees
it cannot happen. Kupp's largest target share pre-Stafford was
around 23 percent. While Kupp has firmly established himself as
one of the league's premier receivers now and probably will not
dip below 25 percent with Stafford at the helm, we have to understand
that injuries to Robert Woods and Cam Akers and the inability
of DeSean Jackson to get involved in the offense all contributed
to Kupp's historic campaign.
It would be convenient to combine the targets and target share
of Woods and Odell Beckham (117 and 19.5, respectively) to arrive
at Robinson's potential activity in this offense, but his strengths
and their strengths do not exactly match up. In a likely worst-case
scenario, the Rams use Robinson in the same way the Bucs have
utilized Mike Evans with Tom Brady in town. In a likely best-case
scenario, Robinson and Kupp split around 300 targets fairly evenly.
Van Jefferson's target share figures to fall from 14 to about
12 after he benefited greatly from Woods' extended absence. Tyler Higbee could also take a minor hit as well with Robinson serving
as a more attractive option near the goal line.
Minnesota
Justin Jefferson has a strong case to be taken No. 1 overall
in drafts this summer as a receiver who averaged nearly 10 targets
per game (and enjoyed a 28.9 percent target share) in a run-based
offense. The target share might come down a bit if Adam Thielen
doesn't miss another four games in 2022 (although he has missed
11 over the last three seasons), but the number of targets available
figures to go up dramatically from last year's 577 under new HC
(and former Rams OC) Kevin O'Connell. The new ball coach told
PFT Live back in March that Jefferson would be the
Cooper Kupp of the new offense. Of course, that does not suggest
Jefferson is in line for 191 targets this season, but it seems
clear he (and not necessarily Dalvin Cook) will be the focal point
of the passing game - if not the offense.
Somewhat by extension, Thielen and K.J.
Osborn may end up becoming the new Robert Woods and Van Jefferson,
respectively. Thielen's overall numbers should increase merely
by playing more than the 13 games he did last year, although his
2021 target average (7.3) sounds about right. Cook might get the
biggest boost of any Viking, however, as Minnesota has routinely
underutilized him in the passing game. With at least 50-60 more
targets available than last year, there is enough room to get
Jefferson, Thielen and Cook 20 more targets apiece AND allow Irv
Smith to replicate Tyler
Conklin's 87 targets from a season ago.
New Orleans
The Saints played at a snail's pace last season and did not throw
the ball much when they did snap the ball. With Alvin
Kamara's status to begin the season still undecided, New Orleans
may pick up where it left off last season. However, the Saints'
offseason additions of Chris
Olave and Jarvis
Landry suggest they will have more than 474 targets available
to pass-catchers in 2022, if only because they have more capable
and/or proven receivers on the roster in 2022. Fantasy managers
probably need to consider Michael
Thomas a high-risk wild-card for the foreseeable future. It
is more than a bit unnerving that he still has not been cleared
yet from last fall's ankle surgery, no matter what the organization
says about taking it easy on him.
Assuming Thomas is not 100 percent in September, Olave will likely
handle WR1 duties and handle a target share of around 18 percent.
Considering what the Saints gave up for him, he might stay at
that mark for most of the season. Landry might as well be Thomas
insurance for New Orleans. While Landry makes sense as the primary
slot with Kamara and Thomas on the field, he also fits into the
same general mold as Thomas as a short and intermediate receiver.
With a healthy Thomas, Landry might settle for a target share
of 10-12 percent. Without a healthy Thomas, he could go toe-to-toe
with Olave. It is also worth noting Kamara only had 22 targets
in Winston's six full games last season (good for a 20 percent
target share). With all the receiving talent now in New Orleans,
he might be hard-pressed to top 15 percent.
NY Giants
There may not be a shred of useful information regarding targets
about New York players last season. Kenny Golladay was often hurt
and rarely targeted downfield or in contested-catch situations,
which are his strengths. Evan Engram is gone, Darius Slayton may
not make this year's team, Saquon Barkley and Kadarius Toney were
often not healthy and Sterling Shepard is coming off Achilles
surgery.
Barkley averaged 7.6 targets as a rookie and only 5.0 in 28 games
since. There is a distinct possibility he could match or even
exceed his 121 targets from his remarkable NFL debut. At the very
least, he should handle most of the 45 looks Devontae Booker is
leaving behind in addition to the 57 he had a year ago. Golladay
may never return to his banner days in Detroit, but there is a
good chance he will be used correctly under new HC Brian Daboll
- even if his target share does not rise above 16 percent. Toney
could double last year's targets simply by absorbing the ones
Slayton is likely leaving behind. If Shepard has to start the
season on the PUP list, rookie Wan'Dale Robinson could have a
sizeable role in the 10 percent range. More than likely, however,
he will spend most of the season splitting snaps in the slot with
Shepard.
Philadelphia
The Eagles have made it clear with their actions - especially
the trade for A.J. Brown - that they would rather be more pass-heavy
than run-centric, so it makes sense to look back at the first
seven weeks of 2021 when they operated that way. Over that span,
DeVonta Smith held a 53-31-31 target advantage over Zach Ertz
and Kenneth Gainwell. Even Jalen Reagor (30) and Quez Watkins
(26) saw significant looks. Ertz (4.4 targets through seven contests)
is no longer around and Reagor (4.2) could be phased out as a
result of Brown's arrival, leaving behind just enough targets
to keep Brown busy while also not taking away looks from Smith
(7.6).
A question worth pondering is if Smith is the WR1 in Philly as
Brown suggested recently. That seems unlikely; it was probably
more of a way for the ex-Titan to ingratiate himself to his new
tag-team partner. Nevertheless, both players are more than worthy
of handling a 20 percent target share; it is more of a matter
of Hurts making those looks count. Dallas Goedert (16.3 target
share) and Watkins (13.3) appear to be the biggest losers in 2022,
as neither player can be expected to command a huge share with
Brown and Smith expected to be so active.
San Francisco
Much like last season, there should not be much mystery about
the 49ers' passing game in terms of who will get the ball. The
one obvious difference in 2022 is what Trey Lance's presence means
for the parties involved. While we cannot place much faith in
the 71 throws Lance made as a rookie, it is at least notable that
Deebo Samuel was the intended receiver on 23 of them. (George Kittle only finished with four targets, but he also missed one
of the three games in which Lance saw significant action. Jimmy Garoppolo was hurt midway through another one of those contests.)
Brandon Aiyuk only saw 10 looks.
Samuel emerged as the clear alpha in the San Francisco passing
game last season and seems like a good candidate to come close
to last year's 24.6 target share, especially if the 49ers back
off on their usage of him as a running back as expected. Kittle
is too good to just go away and will remain a key part of the
offense, but San Francisco could end up being so devoted to the
running game (given Lance's obvious ability as a runner) that
he is used more for his blocking prowess than as a receiver. Still,
his floor should be around a 15 percent target share. Stylistically,
while Aiyuk is probably the best match for Lance and his rocket
arm, he also seems like the most likely of the Niners' pass-catchers
to take a hit. The emergence of Jauan Jennings as a quality slot
option further muddies the picture.
Seattle
The Seahawks' WR-WR-TE trio (DK
Metcalf, Tyler
Lockett and Noah
Fant) is as good as any trio in the league. Even Freddie
Swain (or a healthy Dee
Eskridge) is a more than capable third receiver. Now, about
the quarterback(s) throwing them the ball. (For the sake of simplicity,
we will assume Geno
Smith ends up as the starter.) In Smith's three starts last
season, Lockett held a 23-18 edge over Metcalf in targets. However,
13 of Lockett's looks came in a 31-7 thrashing of the Jags. Metcalf
was surprisingly able to return solid WR2 value over that stretch.
Looking ahead to the season, Metcalf should probably command
a 27 percent target share again. However, the quality of targets
certainly will not be the same as they were with Russell Wilson
in what should be a methodical, run-based offense. Lockett's fantasy
appeal - not to mention his connection with Wilson - is relatively
minimal as well even if he commands a 20 percent target share.
Fant might be the one beneficiary from the group, as he is an
upgrade on Gerald Everett and should get a chance to stretch the
seam more often than he did in Denver. A 16 percent target share
is probably a reasonable expectation for him.
Tampa Bay
The 2022 season is shaping up to be the most challenging of Tom Brady's short career with the Bucs. Chris Godwin, who averaged
9.1 targets/game before tearing his ACL last year, may not be
right until midseason. Rob Gronkowski took his 7.4 targets/game
into retirement, while Antonio Brown took his 8.9 targets …
somewhere. The only moves Tampa Bay made to fill those voids were
to sign Kyle Rudolph and Russell Gage (presumably to fill in for
Godwin early and replace Brown when he returns) and draft Cade Otton. The Buccaneers probably will not come anywhere close to
having 715 targets to distribute again this year as new HC Todd
Bowles takes over for former HC Bruce Arians. However, just the
absences of Gronk and AB open up 151 targets. Rudolph, Gage and
Otton may not combine for that many. What will Tampa Bay do while
Godwin is getting up to speed?
Bowles will probably try to rely more on the running game, but
the stage is set for Evans to revisit the pre-Godwin days when
he led the league in targets (173, 2016) - at least for the first
month of the season or so. The selection of Rachaad White could
take some of the shine off Leonard Fournette's activity in the
passing game. With that said, how likely is it that Fournette
would be minimized after signing an extension in March? Fantasy
managers would be wise to see if White draws praise from Brady
in August regarding his ability to pick up the blitz and run routes.
If he does, he could be the complementary back Tampa Bay hoped
Giovani Bernard was going to be in 2021.
Washington
Fun (or not-so-fun) fact: Terry McLaurin is one of only two receivers
with at least 250 targets over the last two seasons combined that
has scored fewer than 12 touchdowns (D.J. Moore is the other).
McLaurin has drawn at least 130 targets in two straight years,
so it would seem as though his 24 percent target share is safe
despite the return of Curtis Samuel and the arrival of first-round
pick Jahan Dotson. Washington's 534 targets from a season ago
also sound about right for a team that wants to rely on running
the ball and playing solid defense.
Finding a home for the other 400 or so targets requires answers
to a couple of questions that we may not know the answer to until
the season starts. Can Samuel stay healthy this year? Will Logan Thomas begin the season on IR? Dotson made a very favorable impression
during spring practices, although that
news should not have come as a shock. The rookie will not
push McLaurin for team supremacy, but a 13-15 percent target share
and a starting job in two-receiver sets ahead of Samuel is very
doable. J.D. McKissic has been Washington's preferred option on
long down-and-distance and two-minute situations since joining
the Commanders, while Carson Wentz has not historically targeted
the position very much. Add in more quality depth at receiver
and it makes sense why Antonio Gibson will not be any more involved
in the passing game this year.
Notes: All stats courtesy of Pro
Football Reference. The cutoff to qualify for this list was
2.5 targets/game.
Doug Orth has written for FF Today since 2006 and has appeared as a guest analyst on several national sports radio shows and podcasts, including Sirius XM's Fantasy Drive, FantasyPros and RealTime Fantasy Sports. He is also a member of the Fantasy Sports Writers Association.