Allow me to reluctantly engage in a bit of a humble brag before
we get into the heart of what I believe is the best draft-day tool
around. (Yes, I'm biased.) I have been playing in money leagues
for more than 20 years and in high-stakes leagues ($1,000-plus entry)
for over 10 years. I have played in those high-stakes leagues during
the leanest of times, and I did so in part because I knew I had
an advantage my competition did not. Does it always result in a
championship? Of course not. However, I win roughly one of every
six leagues I enter and have never had a season in which I lost
money. Does that mean it can't happen? Of course not. With that
said, I will stack the success my approach has allowed me to enjoy
against anyone else and their draft approach in the industry.
*****************
Football is simple at its very core but a very complex game to
evaluate and analyze because 11 men are asked to work in harmony
approximately 60 times per game, while 11 other men are being
asked to disrupt that harmony. Pro football is not pro basketball
in that a team can clear out one side of the court when things
break down and the offense can still score. Pro football is not
pro baseball in that one player can defeat a pitcher and eight
fielders by timing his swing just right. Even as great as Barry
Sanders was, he never beat a defense all by himself. In football,
every player needs some help to accomplish his goal. That is part
of what makes football so great and part of what makes it so highly
unpredictable. The violence of the game - even by the tamer standards
now - adds another element to the equation that is difficult to
quantify.
Regardless, it does not mean we should not try. Over the last
month, I have evaluated the weekly matchups for 500-plus players.
Analyzing matchups alone requires me to make 8,000 "decisions".
Each year, my goal is to give those who put their faith in my
evaluations the confidence they have the best draft-day tool at
their disposal. Even if my grading process is only 70 percent
accurate (and there is reason to believe that is selling it short),
that is still a significant advantage over any analyst that does
not consider it at all. I like to believe that even if readers
believe my process is flawed for whatever reason, they can appreciate
the amount of detail that went into that opinion.
How much thought, you ask?
For example, Allen Robinson lined up on the left side of the
formation 409 times, on the right side 298 times and in the slot
245 times last year. Since the majority of defensive coordinators
tend to have their cornerbacks stick to one side as opposed to
following a particular receiver, Robinson's ability to match up
and defeat each of the defensive backs in those spots should be
considered. I do that for each player who projects to stand inside
the top three of his team's depth chart, and all of that information
is factored into my projections. While how often Robinson lines
up in a certain spot will inevitably change from last year, it's
unlikely the way he is deployed will change all that much in this
fourth year under HC Matt Nagy.
Fantasy football is a stock market game, and the job of an analyst
is identifying when stocks may be poised to skyrocket or ready
to tank. While last year's results help fantasy managers/analysts
set the table for the following season, they are merely a starting
point. Fantasy rankings and drafting need to be predictive, not
reactive. I have taken this approach for more than 10 years. While
some of the processes have changed in that time, the main goal
has not.
The Success Score Index (SSI) below is powered
in large part by my target and carry predictions that have been
featured in this space over the last few weeks. As always, the
matchup grades are included in the algorithm. SSI allows me to
compare apples to oranges across positions. Perhaps just as importantly,
I have been able to eliminate most of the guesswork across different
scoring systems (PPR, standard, etc.).
For all of those unfamiliar with my Big Boards, allow me to explain
the color-coding system before we start:
Red – – For lower-level players, a red
matchup is the most difficult one a player can face. For a second-
or third-tier player, drop your expectations for them at
least one grade that week (i.e. from WR2 to WR3). For
elite players, expect them to perform one level lower than their
usual status (i.e. RB1 performs like an RB2).
Yellow – For lower-level players, he is a borderline
start at best. For a second- or third-tier player, the slight
edge goes to the defense in what is essentially a toss-up. For
the elite players, expect slightly better than average production.
White – This one can go either way, but I favor
the player over the matchup. In some cases, I just don’t
feel like I have a good feel yet for this matchup. Generally speaking,
these matchups are winnable for all levels of players.
Green – For non-elite players, the stage is
set for a player to have a productive day. For the elite player,
this matchup could produce special numbers.
Note: Players with a
next to their name have some degree of injury/character/holdout
concern. Also, I have added tiers for this final round of Big
Boards (represented by the different colors in the "Pos"
column).
Here is the scoring
system that I used to rank the players in the PPR format:
I admittedly don't discuss quarterbacks very often in August,
but this rookie class is probably going to make us talk about
them.
- Trevor Lawrence should be considered the safe play of the group,
albeit one with a ton of upside. He should be considered a decent
bet for at least 3,800 yards passing and at least 300 yards rushing
(remember the 17th game changes things a bit here). That is a
statistical combination that has happened only 35 times in league
history (five times last year). The question for him is how often
Jacksonville visits the end zone and if the line can protect him
well enough so he can hold up all season. There are enough concerns
with the Jaguars to dial back the enthusiasm to a high-end QB2
level.
- Trey Lance has all the makings of a league-winner. The only
thing he truly lacks is the guarantee of a starting job right
away. Yes, he will look like a rookie who played just over a year
at the FCS level at times. However, he will also eventually be
at the controls of an offense that has one of the best receiver-tight
end trios in the league and incredible rushing upside. He will
also have a coach in Kyle Shanahan whose scheme can typically
create easy throws. If the last few years has taught us anything,
it is that "cheat code" quarterbacks are worth their
weight in gold. Putting a "cheat code" quarterback in
an offense run by Shanahan just seems like, well, cheating.
- Justin Fields has the same kind of upside Lance does from a
fantasy perspective and a trio of receivers and tight ends that
are on par with what the North Dakota State product has. He also
does not know when he will be named the starter, but where he
falls short of Lance in fantasy is that HC Matt Nagy is not in
Shanahan's class, nor is Chicago's offensive line on the same
level as San Francisco's. Fields has the athleticism to make things
happen and will overcome the Bears' shortcomings on occasion,
but asking him to do so without paying for it physically over
the course of the season may be too much.
- Like Lawrence, Zach Wilson can feel reasonably good about his
chances of starting Week 1. The Jets upgraded their offensive
line in a big way this offseason and even gave the second overall
pick some legitimate weapons. The reason he falls where he does
on the Big Board is simple: while Wilson can run, New York did
not draft him to complement the running game in the same way the
three aforementioned rookies will. The Jets wanted a quarterback,
first and foremost. In today's fantasy game, a quarterback doing
most of his damage from the pocket typically needs to throw for
at least 4,000 yards and 30 TDs to have a chance at crashing the
top 10 party. He may be able to do the former, but the latter
will be a tall task even if Corey Davis and Elijah Moore stay
healthy and ball out.
Running Backs
Aaron Jones has finished as a top-five back (total points) in
each of the last two seasons. In 2019, it was the result of an
incredible touchdown rate (one touchdown for every 15 touches).
In 2020, he fell to No. 5 in part because he missed two games.
While his touchdown rate fell considerably (one TD per 22.5 touches),
he averaged 0.9 yards per carry more and was a slightly bigger
part of the passing game on a per-game basis. Green Bay will have
more viable offensive weapons surrounding Aaron Rodgers this season,
but the departure of Jamaal Williams (and subsequent promotion
of AJ Dillon) could allow the Packers to deploy Jones in the same
kind of way the Saints use Alvin Kamara. I am not saying Jones
has 80-catch upside like Kamara, but there also isn't much reason
for Green Bay to overuse Jones as a runner when Dillon should
prove to be one of the better grinders in the league in short
order. As such, expect Jones' carry average to drop slightly (was
14.8 in 2019 and 14.4 in 2020) and his average number of catches
per game (3.1 and 3.4, respectively) to increase slightly. While
the loss of a carry or two per game and the addition of a catch
or two doesn't sound like much on the surface, we know the value
of a target (not even a reception) is worth roughly 2.7 times
more than a carry in PPR leagues. While I don't think he gets
there, Jones could push for overall RB1 honors in 2021.
My ranking process (at least in terms of how the Big Board is
sorted) relies on my inputs into formulas and letting the calculations
do their thing. I mention this because it is a coincidence that
Saquon Barkley, Najee Harris and Antonio Gibson are bunched together
at what would be the top of the second round in 12-team leagues.
However, it does reflect how I feel.
- If Barkley is good to go and looking like his old self by the
end of September, then anyone who was able to draft him in the
10-15 range may have stolen Christian McCaffrey's only true rival.
The problem is Barkley himself has said he does not know when
he expects to be back to his pre-injury form. The Giants also
intend on doing right by him long-term, which is the right play
in reality but frustrating for his fantasy managers. I expect
New York's line to play significantly better this year if only
because there should be fewer problems with the offensive line
coach this time around. Barkley at full health has already proven
he can overcome line issues, but if he is in any way worried about
his knee, he will need all the good line play he can get. There
still appears to be some uncertainty if he will suit up Week 1,
which means New York will likely take a couple more weeks after
that before featuring him. To this point, Barkley has not been
involved in any 11-on-11 work, which means we need to work under
the assumption that anything we get from him in fantasy in September
is a bonus.
- Harris has the clearest path to a monster workload of the three
backs, and I would argue he is the odds-on favorite of the three
to finish with the most receptions (assuming Barkley is eased
in). Pittsburgh's offensive line issues have been well documented,
but it is also important to remember that poor line play was not
the only reason the team struggled mightily in the running game
in 2020. The Steelers seemingly stopped using pre-snap motion
and shifts AND relied so heavily on the short passing game that
defenses stacked the box naturally (maybe just not in the way
we think of it). That should not happen under new OC Matt Canada.
Harris is also no stranger to generating yards after contact,
so not every run that should be 1-2 yards will end up being a
1-2 yard run. A 350-touch season is not out of the question, especially
given how favorable the Steelers' running back matchups are. We
have to go back to 2010 (Steven Jackson) to find the last time
a running back had that kind of workload and failed to average
16 PPR fantasy points per game. There is a distinct chance I will
move him ahead of Barkley in the coming days.
- Gibson may have the most upside of the bunch. However, his
problems are twofold, and it is hard to see either one becoming
less of an issue anytime soon. His first issue is the continued
presence of J.D. McKissic (and maybe even the continued rise of
Jaret Patterson). The Football Team can talk all they want about
getting Gibson more involved as a receiver, but he needs to stay
in the game over McKissic on third down and in two-minute situations
for it to really matter. Without that kind of work, he's probably
looking at 50-catch upside. While 50 catches for a running back
is nothing to sneeze at, it falls well short of the talk coming
from the team about using Gibson in the same way Carolina uses
McCaffrey. The second issue could be Gibson's toe injury from
late last season. The last report about him rehabbing his toe
was in early June and he seems to be moving well this preseason,
but it seems odd that a toe that was still something of a concern
six or so months after the injury happened is now a complete non-issue.
Anyone desperately looking for another bell-cow back may have
had his or her prayers answered Tuesday afternoon (Aug. 24) when
Travis Etienne landed on IR with a foot injury that will end his
season. The first-round rookie had surprisingly not seen much
time on the field during the preseason, but draft capital was
helping to keep his fantasy stock afloat while James Robinson
typically hung around until the seventh or eighth round. Etienne's
absence would seem to be just the break that Robinson's fantasy
managers were hoping for, but that enthusiasm could be a bit premature.
Carlos Hyde's presence should limit the monster volume Robinson
saw in 2020, while a player like Laviska Shenault could easily
handle some of the "matchup weapon" work that was supposed
to go to Etienne. Robinson still warrants a substantial leap into
the third-round area, but fantasy owners are advised not to expect
a repeat of last year. The problem for fantasy owners who want
him is that I don't expect Robinson to make it out of the second
round very often in drafts.
A quick word about the Rams' recent trade for Sony Michel: there
has already been much speculation that Michel is the back to own
in fantasy over Darrell Henderson. That may very well end up being
true in December, but such analysis suggests Michel can fit seamlessly
into a completely different offense (Sean McVay's variation of
the West Coast offense) after three years in Josh McDaniels' version
of the Erhardt-Perkins offense. Learning a new language is tough
no matter how smart and dedicated someone is, and that is exactly
what Michel must do over the next month or so. It is unlikely
Michel will be comfortable enough with everything by the end of
September to steal the occasional snap on passing downs. Henderson's
fantasy value undoubtedly takes a massive hit, but it is hard
to imagine Michel being anything more than an early-down grinder
(or flex play for fantasy purposes) after missing all of the preseason
work running backs typically get.
It is easy to be a prisoner of the moment when a player looks
good in the preseason, especially against another team's reserves.
It is also easy to do the same against a first-string defense
that is expected to struggle. What is clear to me after watching
a pair of the Saints' exhibition games, however, is that Tony
Jones has a lot more juice than Latavius
Murray. So when the ESPN Monday Night Football crew rather
nonchalantly offered up the nugget at the beginning of the New
Orleans-Jacksonville preseason game (on Aug. 23) that HC Sean
Payton told them that Jones would be the
No. 2 back as of today, it was worth noting. With the Saints
likely not wanting to overuse Alvin Kamara and Michael
Thomas likely to miss the first month or so of the season,
it was always going to be likely that the No. 2 back - that most
of us assumed would be Murray - was going to get more work than
usual. Maybe Murray gets the veteran nod to begin the season,
but I would not count on it. The difference between him and Jones
is stark. At 224 pounds, Jones can handle the "Murray role" and
offers more big-play potential than the 31-year-old. Barring an
injury to Jones in the next week or two, I will be drafting him
in the double-digit rounds regularly or adding him as a free agent
wherever possible.
Wide Receivers
Calvin Ridley has emerged as my favorite "value" pick
in the first two rounds. While it would be unreasonable to expect
him to blow up in the same way my value pick from last year (Davante Adams) did, Ridley is a good bet to lead the league in targets.
Even if new HC Arthur Smith is moderately successful (and especially
if he is not) in establishing a more balanced offense, it could
happen. The fourth-year pro managed a 31 percent target share
in the seven games Julio Jones didn't play last year and posted
90 catches for 1,374 yards and nine touchdowns on 143 targets
despite playing most of the season on a bad foot. Ridley creates
ridiculous separation and will now have the opportunity to work
with a play-caller who accentuated A.J. Brown's skill-set. The
presence of green and white on his matchup grid is partly a nod
to his talent, but it also suggests he isn't facing too many high-end
corners (Tre'Davious White in Week 17 may be his toughest potential
matchup).
One of my many pet peeves with analysis in the industry is how
much the people giving it rely on the previous season. Last year
obviously accounts for something - and it means more when a team
is bringing back every key player and coordinator - but it borders
on ridiculous when a player's outlook the following year is basically
a summary of last year. Was Tyler Lockett inconsistent in 2020?
Damn right, he was. Did he accumulate 35.6 percent of his targets
and 80 percent of his touchdowns in three games? Right again.
The problem with relying on last year is the Seahawks moved on
from Brian Schottenheimer and hired Shane Waldron to run the offense.
While acknowledging that not everything Sean McVay touches turns
to gold or everyone that works for him is a boy genius, Waldron
was hired to bring a bit of the Rams' offensive flair to the Pacific
Northwest. Among the many things that should mean includes more
tempo, more pre-snap movement and more short passes. One of the
biggest criticisms of Schottenheimer's offense was that it was
slow and predictable (as in if defenses could take away the long
ball, they were able to bottle up the offense). That should not
happen if Waldron can do what he was hired to do, and it should
mean more volume for the key offensive players. It should come
as no surprise if Lockett finishes much lower than WR8 this year
but ends up being a much more reliable option.
Landing Odell Beckham Jr. or Marvin Jones as a WR3 probably isn't
going to make fantasy managers feel warm and fuzzy inside, but
it would be far from surprising if either one or both end up making
that investment pay off over the next few months. While there
is not much of a need for Cleveland to change its run-centric
offense, it would be a mistake to believe OBJ's presence will
not make it more dynamic and vice versa. At this point, fantasy
managers would be happy with a full season from him. The thing
is, that is probably all Beckham needs to do (stay healthy, that
is) to be worth the investment in the sixth or seventh round.
Jones continues to be the last Jacksonville receiver drafted even
while it appears he will be Trevor Lawrence's top target. Fantasy
managers can only hope his ADP remains in the double-digit rounds
for another two weeks because he is shaping up to be an extreme
value if he can stay healthy. He showed the ability to work as
the primary receiver in an offense at the end of last season when
he took over for an injured Kenny Golladay and drew at least 10
targets in five of his final eight games with the Lions.
Tight Ends
I want to like Logan Thomas more than I do this year. After all,
there were times he reminded me of Travis Kelce at the end of
last year. He rarely left the field and ran more routes (609)
than any other tight end. The problem I have is Washington has
considerably more offensive weapons in 2021 than it did in 2020
and now has a quarterback who is a bit of a gunslinger. The first
part of that last sentence is more troubling for Thomas than the
second though. For example, Curtis Samuel could double the target
total of last year's second-place finisher in targets at receiver
behind Terry McLaurin (Cam Sims, 48). A repeat of last year's
110 targets is highly unlikely, so Thomas will need to make up
for the decreased volume by either running deeper routes (which
would almost certainly lead to a lower catch rate and more week-to-week
volatility) or catching more touchdowns (which is incredibly hard
to predict). Another top-five finish is not out of the question,
but it is difficult to find an avenue that it could happen barring
a rash of injuries to the three or four of the tight ends listed
ahead of him.
The second half of the 2019 season happened, showing people what
Tyler Higbee is capable of when he has massive volume working
in his favor. It is almost as though fantasy managers want to
believe he is a thing so much that they are trying to speak it
into existence. For questions like this, it helps to attempt drawing
up a realistic path to whatever finish people expect for the player
in question. If we assume the Rams average 35 pass attempts (595
attempts in a 17-game season), we can probably assume Robert Woods
and Cooper Kupp will combine for at least 15 targets per game.
Van Jefferson should be good for at least four and DeSean Jackson
should be in line for at least three. The running backs should
take at least five more. This leaves about eight to distribute
among the tight ends, which would be great news for Higbee if
the Rams had a pair of in-line blockers behind him on the depth
chart. Jacob Harris may not realize his vast potential for a few
years, but it is clear he is already a mismatch weapon. Brycen Hopkins was drafted a year ago in part to replace Gerald Everett,
so assuming he will contribute nothing on offense is ill-advised.
The point is simple: if I am too low on any of the non-Higbee
target projections (i.e. Jefferson proves worthy of five-plus
targets per game), then it will become very difficult for Higbee
to get any kind of real volume. Higbee may improve on last year's
44-521-5 line thanks to the arrival of Matthew Stafford, but a
top-10 finish seems unlikely considering how many other dynamic
weapons the new quarterback has at his disposal.
Doug Orth has written for FF Today since 2256 and been featured
in USA TODAY's Fantasy Football Preview magazine since 2010. He
is also a high-stakes player who often appears as a guest analyst
on a number of national sports radio shows, such as Sirius XM's
"Fantasy Drive." Doug is also a member of the Fantasy
Sports Writers Association.